IBM Think: AI is Driving the Future for Connected Vehicles
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The document discusses the future of connected cars, highlighting how technology and consumer expectations are driving significant changes in the automotive industry. It emphasizes the potential of AI and data integration in vehicles to enhance user experience and safety while indicating that the traditional boundaries of the automotive sector are becoming increasingly blurred. Additionally, it notes the need for simplicity amidst growing technological complexity and presents a vision of vehicles that can self-monitor, self-configure, and communicate intelligently with their users.
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29Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
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IBM Think: AI is Driving the Future for Connected Vehicles
- 1. Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation AI is driving the future for connected cars — Kal Gyimesi Automotive Marketing Leader @kalgyimesi
- 2. Please note IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice and at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2
- 3. Today’s Discussion ‒ Automakers are overwhelming consumers with technology ‒ Data and software will transform how people will use cars ‒ Traditional automotive industry boundaries are rapidly disappearing Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 4. Technology and consumer expectations are driving automotive industry change 4 What are the most important external forces impacting the industry over the next decade? Technology progress Consumer expectations 66% 68% 50% 46% 2014 2025 Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 5. Connected vehicles are on a steep trajectory for growth, usage and data generation 5 By 2020, it will be over 90% and internet enabled vehicles will be the #1connected application In 2015 only, 35% of new cars were connected to the internet 350 Also, connected and autonomous vehicles will produce of data per minute MB Think 2018 / #1135A / March 19, 2018 / © 2018 IBM Corporation Source: Statista
- 6. Unfortunately, technology in cars is often complex and confusing… 6 Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation 6Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 7. Consumers are rejecting expensive technology that provides limited value 1 3 4 2 5 7Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 8. But,… is this the answer? 8 Touchscreens require taking eyes off the road – drivers can’t feel the controls Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 9. What is the right approach? 9 Connected vehicles ultimately provide value three ways Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 10. IBM sees a future where cars will enable themselves? 10Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation Self-integrating Self-configuring Self-socializing Self-driving Self-learning Self-healing
- 11. Research shows strong consumer interest in self-enabling capabilities in cars 11 Self-healing Self-socializing Self-driving Self-learning Self-configuring Self-integrating What vehicle capabilities will be most compelling to consumers? 59% 55% 54% 54% 51% 49% GlobalExtremely/Very interested Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 12. Personalization requires applying context through data 12 Information ‒ Personal ‒ Usage ‒ Derived ‒ External Personas ‒ Mobility ‒ Commerce ‒ Communications ‒ Health Events ‒ Commuting ‒ Traveling ‒ Shopping ‒ Socializing Devices ‒ Smart phones ‒ Tablets ‒ Laptops ‒ Wearables ‒ Vehicles Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 13. The cloud is critical to developing new capabilities and deploying new services 13 Preventative maintenanceVoice assistant SecurityDigital twins Acoustic detection Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 14. 14 The vehicle is constantly monitoring itself and the surrounding environment The owner opts into a service to share information What if… vehicles recognized they’ve been in an accident, diagnosed the damage and even filed the claim? Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation Communicates with the dealership for estimated cost of repairs, technician availability and potential appointment times Finally, on the day of the appointment, the vehicle drives itself to the dealership for repairs The vehicle senses it has been hit, takes pictures, gathers environmental conditions and other relevant information Alerts the owner and sends pictures and other information along with it’s initial assessment of the damage Confirms back to the owner for final approval to proceed The owners vehicle door is dented by another vehicle while parked at a shopping center Files initial claim with preferred insurance company for pre-authorization to proceed
- 15. 15 What if (1) - vehicles understood their users and could take steps to protect them Driving behavior Emotional indicators Context Vehicle remedies John is drifting both to the left and right in his lane Vehicle is braking hard as it comes up on the car in front of it John accelerates aggressively to pass vehicle in from of him Vehicle detects that it is being driven erratically and putting the occupants in potential danger Driver behavior flags Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 16. 16 What if (2) – once triggered vehicle users give off lots of data Slammed car door hard Music louder than usual Driver alone in the car Speaking in the car is louder than usual Smiling captured through driver cam Laughter detected through audio analysis in car John tweeted that he was promoted at work in the past hour Vehicle about to enter area with higher than normal accident rates Calendar entry on phone for a party this evening John has made 4 phone calls in past ten minutes to different people since he began driving Increasing heart rate detected through wearable device Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 17. What if (3) – Your car could help you out if you let it get to know you 17 The vehicle monitors itself, the owner while in the car and has access to calendar and social accounts The owner opts into a service allowing personal data to improve safety Vehicle asks John whether it can turn on adaptive cruise control and set to the speed limit Vehicle congratulates John on his promotion and asks if it can reserve a ride-share vehicle to take him to his party that evening Car detects that its being driven erratically outside of its normal patterns Vehicle checks driver’s behavior in vehicle to determine emotional indicators and relevant context Vehicle also informs John that he is entering an area with a higher than usual accident rate Car gives verbal warning to slow down and informs John that he is driving unsafely Both the brake and accelerator pedals vibrate when John touches either until the car is being driven safely Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 18. While data is abundant, its value remains untapped as only a fraction is usable through traditional analytics 18Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation 65 Million users in 185 countries allow their location to be tracked 3 Billion Weather forecast reference points 1 Million new active mobile social users added every day 4000 GB of data will be generated/ consumed by 1 million autonomous cars by 2025, daily Location Weather Social Vehicle 9 Billion GB of personal data created globally every day Personal
- 19. Much of this explosion of data is unstructured 19 2010 2020 The gap is 44 Zettabytes. One zettabyte equals 1 billion terabytes Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 20. AI systems will sense, reason and learn 20 REASON They can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas. UNDERSTAND Cognitive systems understand imagery, language and other unstructured data like humans do. LEARN With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning. INTERACT With abilities to see, talk and hear, cognitive systems interact with humans in a natural way. Adapting and developing new capabilities not previously imaginable Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 21. 21 AI systems are enabled through advanced technologies Augmented intelligence Simulation of human intelligence processes Robotics Conception, design, manufacture, and operation of robots Machine learning systems Ability to learn and improve without explicit instructions Natural language processing Ability to understand human speech as it is spoken Deep learning Machine learning with artificial neural network algorithms Predictive analytics Predicting outcomes using statistical algorithms and machine learning Prescriptive analytics Analyze data and suggest something as per user’s interest Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 22. The industry sits at an inflection point where cognitive readiness is high 22 Is cognitive computing mature and market ready? Is your organization ready for cognitive computing? Is the industry ready for cognitive computing? % = strongly agree Spans technology, the industry at large and within organizations Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 23. 23 A few years ago, the relevant market for these solutions would have been primarily focused on large automotive manufacturers Source: IDC 3Q17 Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 24. 24 Automotive has become an industry without borders New competitors are establishing their stake to a spectrum of opportunities Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 25. Simplify the complexity of technology that has become steadily more pervasive in vehicles1 Vehicles on the internet of things, will use AI systems and the cloud to redefine the user experience 2 2 The traditional industry boundaries are disappearing enabling new competitors to pursue opportunities with cars 3 Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation 25
- 26. Continue the conversation here at Think… Activation Featured Sessions IoT & AI: This Changes Every-thing Keynote by Kareem Yusuf Tue, March 20, 11:30am Mandalay Bay Ballroom Speed your Digital Re-invention by Bret Greenstein Tue, March 20, 3:30pm Business and AI Campus / Large Theater Connected Vehicles: Spanning the digital divide by Sachin Lulla Thur, March 22, 8:30am Business and AI Campus / Small Theater Intelligent Connected Vehicle Today's cars are moving data centers and entertainment systems. Learn how our vehicle-to-cloud solution is improving the in-car experience through onboard sensors and computers that capture real-time information about the vehicle.
- 27. Thank you 27Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation Kal Gyimesi Automotive Marketing Lead — kalgyimesi@us.ibm.com +1.804.647.0714 @kalgyimesi
- 28. Notices and disclaimers 28 © 2018 International Business Machines Corporation. No part of this document may be reproduced or transmitted in any form without written permission from IBM. U.S. Government Users Restricted Rights — use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. This document is distributed “as is” without any warranty, either express or implied. In no event, shall IBM be liable for any damage arising from the use of this information, including but not limited to, loss of data, business interruption, loss of profit or loss of opportunity. IBM products and services are warranted per the terms and conditions of the agreements under which they are provided. IBM products are manufactured from new parts or new and used parts. In some cases, a product may not be new and may have been previously installed. Regardless, our warranty terms apply.” Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice. Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation. It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the customer follows any law. Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation
- 29. Notices and disclaimers continued 29Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products about this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the ability of any such third-party products to interoperate with IBM’s products. IBM expressly disclaims all warranties, expressed or implied, including but not limited to, the implied warranties of merchantability and fitness for a purpose. The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents, copyrights, trademarks or other intellectual property right. IBM, the IBM logo, ibm.com and [names of other referenced IBM products and services used in the presentation] are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at: www.ibm.com/legal/copytrade.shtml. .
- 30. 30Think 2018 / #1135 / March 19, 2018 / © 2018 IBM Corporation