Ibm What we offer
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This document discusses key buyers of big data and analytics solutions and their business needs: - Technology-driven developers need solutions to build and innovate quickly and inexpensively. - IT leaders need secure, reliable ecosystems to support their organizations and leverage big data. - Business leaders require solutions to address business imperatives and improve decision-making. - Business users need self-service solutions to easily handle daily tasks. It provides examples of IBM's big data and analytics cloud offerings that can meet the needs of each buyer type.
Ibm What we offer
- 1. © 2014 IBM Corporation What We Offer: Big Data & Analytics on the Cloud Key Buyers, Business Needs and IBM Solutions Focusing on four important buyer types, here’s a quick guide to understanding their crucial business needs and how IBM’s Big Data & Analytics offerings on the cloud can answer them.
- 2. © 2014 IBM Corporation2 Big Data & Analytics Key Buyers: An Overview TechnologyDriven BusinessDriven Individual Need Enterprise Need WHO: Buyers who want solutions for their immediate technology needs Software developers (mobile, web, Hadoop, etc.), data scientists (data miners, statisticians, researchers, professors) Developers leverage technology to innovate, build and deliver solutions to help their organizations run. Operating somewhat autonomously, developers want to try new solutions immediately and inexpensively. WHO: Buyers of enterprise-level IT capabilities Senior technology executives (CTO, CDO, CIO), VPs, directors of data and information, chief systems administrators IT leaders ensure ongoing IT operations by making enterprise-wide, infrastructure-level IT buying decisions — and must accomplish this within budget. WHO: Buyers of solutions to achieve business outcomes Line of business executives (CDO, CXO, CHRO, CFO, etc.), VPs, business function directors (sales, marketing, administration and business operations) Business leaders are responsible for the big picture as heads (and risk managers) of individual enterprise functions, and therefore buy solutions to solve specific challenges. Business Leader Business User IT Leader Developer WHO: Buyers of self-service business solutions Small business leaders, individual users in every business function (sales, marketing administration and business operations managers), business analysts Business users operate within lines of business, buying discreet solutions to more easily handle immediate, day-to-day tasks, such as creating HR reports, marketing plans and balanced budgets.
- 3. © 2014 IBM Corporation3 Big Data & Analytics IT Leader WHO: Buyers of enterprise-level IT capabilities WHAT: IT leaders need secure, reliable and efficient IT ecosystems on a budget to support their organization’s business and put big data to work. WHY: Traditionally the largest buyer segment, reflecting the most potential revenue. IT leader objectives: Maintain and enhance system-wide service quality Process transactions quickly and securely Access data, processing and tools Share and collaborate over data Augment business decision-making with new data sources Keep costs predictable and manageable Big Data Analytics solutions on the cloud: IBM DataWorks: Cloud-based data refinery services that shape, cleanse, match and secure data IBM dashDB: A self-service cloud-based data warehouse that gets users up and running in minutes - delivering answers as fast as you can think of the next question IBM BigInsights : Enterprise Hadoop service integrating IBM’s unique, enterprise-ready technologies and capabilities IBM Navigator: Enables employees to securely collaborate on content internally or with clients and partners, using any device to manage any document IBM Cognos BI on Cloud: Provides organizations with enterprise-class analytical capabilities
- 4. © 2014 IBM Corporation4 Big Data Analytics Business Leader WHO: Buyers of solutions to achieve business outcomes WHAT: Business leaders need solutions to business imperatives, such as growing customers and reducing risk, to make more confident decisions that will lead their enterprises to expertise and dominance in their industry. WHY: Fastest-growing type of buyer, reflecting the largest growth of potential revenue. Business leader objectives: Address big-picture business imperatives with enterprise-class, industry-aware solutions Obtain security and risk mitigation advice Improve decision-making with the latest analytics and fastest data access Big Data Analytics solutions on the cloud: IBM Customer Intelligence on Cloud: A point-of-contact link to data, analysis and decisions IBM Counter Fraud on Cloud: Detect, prevent and investigate fraud IBM Predictive Maintenance on Cloud: A holistic view of asset-and-process-performance factors IBM Cognos Sales Performance Management on Cloud: Solutions for helping to automate key processes for sales planning, reporting and management IBM Algorithmics Managed Data Services: Risk reporting and analytics solutions for the cloud
- 5. © 2014 IBM Corporation5 Big Data Analytics Developer WHO: Buyers who want solutions for their immediate technology needs WHAT: Developers need access to specific IT capabilities when they need them and a wide array of innovation when they want it. The ability to produce and deliver at top speed drives an organization’s success. WHY: Developers are the primary audience for volume businesses and influence the IT leader’s decisions. They also reflect the fastest-growing potential for revenue. Developer objectives: Mix technologies for novel outcomes Review and analyze data quickly Share and communicate findings Build data-driven applications Use self-service solutions to start small and grow as needed Big Data Analytics solutions on the cloud: IBM Cloudant: A cloud database-as-a-service that allows developers to simplify and accelerate the development of engaging and scalable mobile and web apps IBM dashDB: A self-service cloud-based data warehouse that gets users up and running in minutes - delivering answers as fast as you can think of the next question Embeddable Reporting Service for Bluemix: Provides a mechanism to connect to relational data sources, create reports/ dashboard and embed this service within your application IBM BigInsights / Analytics for Hadoop: Enterprise Hadoop service integrating IBM’s unique, enterprise-ready technologies and capabilities IBM SPSS Modeler Gold on Cloud: A comprehensive predictive analytics platform designed to bring predictive intelligence to everyday
- 6. © 2014 IBM Corporation6 Big Data Analytics Business user objectives: Discover easier ways to prepare and mine data for answers Employ engaging storytelling and guided analytics for better customers outcomes Receive findings in plain language Securely share, manage and synchronize information to desktop and mobile devices Big Data Analytics solutions on the cloud: IBM Watson Analytics: A self-service, cloud-based analytics solution that provides an easy way to quickly source data, discover insights, predict outcomes and visualize results IBM Navigator: Enables employees to securely collaborate on content internally or with clients and partners, using any device to manage any document IBM Concert: Blends social, mobile and cloud capabilities to transform the way people work with multiple IBM Cognos performance management processes on diverse devices IBM Social Media Analytics as a Service: Helps organizations understand and act upon the social media impact of their products, services, markets, campaigns, employees and partners IBM Cognos Sales Performance Management on Cloud: Solutions for helping to automate key processes for sales planning, reporting and management Business User WHO: Buyers of self-service business solutions WHAT: They need new ways to do their work, ones that comes as packaged solutions that can be scaled with growth. WHY: The initial footprints of solutions they use become enterprise-wide standards, and small organizations can become industry influencers.