Ibn live app entry
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The IBNLive Mobile app was launched in October 2010 across multiple platforms to provide users with instant access to breaking news, live TV, sports updates, videos, blogs, and photos on the go. The app became India's number one iPhone app in its first week and was downloaded over 300,000 times in its first two months, receiving positive user feedback.
Ibn live app entry
- 1. Category: Technology – Mobile Application of the Year Product: IBNLive Mobile app Launch: October 25th, 2010 The Situation The last decade and a half saw internet emerging as the foremost medium of world updates, information, sports news, et al. Today, we see Mobile fast penetrating into that space with the fast pace of “Life on the Move”.
- 2. The Challenge Provide the latest news to users, real-time and on-the-go Establish brand salience of IBNLive.com (mobile) app and top of the mind recall among mobile internet consumers The Solution IBNLive (mobile) app was launched in October, 2010 across multiple platforms (iPhone, Blackberry, Android and Nokia touch phones) The app. provides the audiences with instant access (on the move) to breaking news (India and World), Live TV, sports updates, exciting Bollywood stories, blogs, Photo galleries, videos and much more!
- 3. The Features Watch CNN-IBN, IBN7 & IBN Lokmat live View the latest videos from the video library Follow live cricket scores Read blogs by IBNLive anchors and reporters Customise the homepage Read the most popular news of the day View photogalleries Share with your friends on Facebook and Twitter
- 4. The Result In the first week of its launch, the IBNLive (mobile) app featured as India’s No. 1 iPhone app The first 2 months saw a remarkable 3,00,000+ downloads The total downloads till date have crossed 4.5 lakh + Overwhelming user feedback URL: http://m.ibnlive.com/app