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IBPA PubU: Optimizing Your Content for SEO

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DeltinaU

The document outlines a presentation on optimizing content for SEO by Christopher Robbins and Deltina Hay. It details strategies across three levels of SEO: preparation (SEO 101), discoverability (SEO 201), and conversion (SEO 301), including the creation of media kits, keyword research, and the use of social media. Key topics include the optimization of web pages, the importance of diversifying online presence, and enhancing content for mobile search.

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 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles – Session 502: The Virtual Marketer – Optimizing Your Content for SEO Presented by: Christopher Robbins Deltina Hay
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
IBPA PubU: Optimizing Your Content for SEO
IBPA PubU: Optimizing Your Content for SEO
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents - Press release - Author bio - Testimonials 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizng web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion  As the focus of static web pages  As blog post topics  As topics for guest posts and articles  As search terms for finding guest posting opportunities  Within social media profiles, descriptions, and “about” areas  As social media tags and categories where applicable (e.g. Scribd, Facebook, Goodreads, Author's Den, Google Plus, etc.)  Within book descriptions you post online (Amazon, B&N, etc.)
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content - Keywords in title - In first paragraph - Keep the rest “organic” 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion Create content that: - Brings value to your readers - Prompts readers to share with others - Is relevant to your book topics and keywords Don't forget to share it yourself!
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases These tactics will help with discoverability and conversion in mobile searches: - Inclusion in Universal Search databases - Establishing a Google Plus profile and page - Keeping your content sharable and organic - Contributing to knowledge bases...
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
 Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles Christopher Robbins Familius.com christopher@familius.com Deltina Hay DeltinaU.com deltina@deltina.com Ask the Experts Tomorrow: 9am to 11:30am

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IBPA PubU: Optimizing Your Content for SEO

  • 1.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles – Session 502: The Virtual Marketer – Optimizing Your Content for SEO Presented by: Christopher Robbins Deltina Hay
  • 2.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 5.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents - Press release - Author bio - Testimonials 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 6.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 7.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 8.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizng web pages SEO 201: Discoverability SEO 301: Conversion
  • 9.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 10.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 11.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 12.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 13.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 14.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research - HTML Page, or - Choose logical search phrase - Research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion  As the focus of static web pages  As blog post topics  As topics for guest posts and articles  As search terms for finding guest posting opportunities  Within social media profiles, descriptions, and “about” areas  As social media tags and categories where applicable (e.g. Scribd, Facebook, Goodreads, Author's Den, Google Plus, etc.)  Within book descriptions you post online (Amazon, B&N, etc.)
  • 15.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 16.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content - Keywords in title - In first paragraph - Keep the rest “organic” 5. Optimizing web pages SEO 201: Discoverability SEO 301: Conversion
  • 17.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 18.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 19.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 20.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 21.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 22.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 23.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 24.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages - Images - Outgoing inks SEO 201: Discoverability SEO 301: Conversion
  • 25.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 26.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 27.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 28.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 29.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 30.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 31.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 32.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 33.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 34.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 35.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 36.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence - Universal search/one boxes - Image search - Google books/shopping - Google blog search - Google video search - Google news search - Google discussions search 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion
  • 37.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 38.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 39.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 40.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 41.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 42.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 43.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus - Google Plus Your World - Google Plus Profiles - Google Plus Pages - Other social networking 8. Create sharable content SEO 301: Conversion
  • 44.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion Create content that: - Brings value to your readers - Prompts readers to share with others - Is relevant to your book topics and keywords Don't forget to share it yourself!
  • 45.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion
  • 46.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content - Make it easy to share - Track with Google Analytics SEO 301: Conversion
  • 47.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 48.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 49.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 50.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 51.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 52.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 53.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 54.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 55.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 56.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 57.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 58.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 59.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 60.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 61.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 62.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 63.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 64.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 65.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 66.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 67.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 68.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 69.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 70.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 71.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 72.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search
  • 73.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
  • 74.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases These tactics will help with discoverability and conversion in mobile searches: - Inclusion in Universal Search databases - Establishing a Google Plus profile and page - Keeping your content sharable and organic - Contributing to knowledge bases...
  • 75.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
  • 76.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation SEO 201: Discoverability SEO 301: Conversion 9. Google Authorship & microdata - Google Authorship - Microdata & Google Rich Snippets 10. Open Graph & Twitter Cards - Open Graph metadata - Twitter Cards 11. Optimize for mobile search - Mobile-ready website/landing - Methods already discussed - Voice search and knowledge bases
  • 77.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles SEO 101, 201 & 301 SEO 101: Preparation 1. Create media kit documents 2. Adword research 3. Where to use keyword phrases 4. Creating content 5. Optimizing web pages SEO 201: Discoverability 6. Diversify your presence 7. The importance of Google Plus 8. Create sharable content SEO 301: Conversion 9. Google Authorship & microdata 10. Open Graph & Twitter Cards 11. Optimize for mobile search
  • 78.  Click to edit the outline text format − Second Outline Level  Third Outline Level − Fourth Outline Level  Fifth Outline Level  Sixth Outline Level  Seventh Outline Level  Eighth Outline Level Ninth Outline LevelClick to edit Master text styles Christopher Robbins Familius.com christopher@familius.com Deltina Hay DeltinaU.com deltina@deltina.com Ask the Experts Tomorrow: 9am to 11:30am