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Content Management
                            Strategy and Software Selection




                                                 Ivo Jansch
                                IMS 2009 (3 December 2009)


dinsdag 8 december 2009
Which of these is the best car?




                                            2
dinsdag 8 december 2009
Why is your answer wrong?

               I didn’t tell you my requirements!


               Maybe I was looking for:
               • A simple and inexpensive car for the occasional grocery shopping?
               • A car to take the kids to football, ballet, etc?
               • A car to impress the ladies?




                                                                                     3
dinsdag 8 december 2009
The Selection Process




                                                  4
dinsdag 8 december 2009
What CMS should you use?

               There are literally hundreds:
                    ‣ http://en.wikipedia.org/wiki/List_of_content_management_systems



               Don’t take CMS selection lightly, it is a significant investment
               Needs to support your needs now and in the future




                                                                                        5
dinsdag 8 december 2009
The CMS Selection Process (1)

               Business Goals
               • What is it you want to achieve with your site?
               • What are your short- and longterm plans?
               Requirements
               • What are the features you need?
               Product Selection
               • Which CMS products meet your need? To what extent?
               • “Make or Buy”?




                                                                      6
dinsdag 8 december 2009
The CMS Selection Process (2)

               The Financials
               • Total Cost of Ownership
               • Return on Investment
               SWOT Analysis
               • Strengths, Weaknesses, Opportunities, Threats
               Comparison Worksheet


               Selection!




                                                                 7
dinsdag 8 december 2009
Requirements Gathering

               Functional Requirements
               • Features you need
               • Features your visitors need
               • Processes and Workflows
               Non-functional Requirements
               • Performance
               • Security
               • Vendor dependence
               • Usability
               • Multi-site
               • Technology Platform




                                               8
dinsdag 8 december 2009
Commercial vs Open Source

               Commercial CMS’s
               • License fees
               • No access to source code
               • Support
               • Vendor Lock?
               • Typically one vendor or a selection of resellers

               Open Source
               • No license fees
               • Access to source code
               • Support
               • No Vendor Lock
               • Typically dozens of vendors and hundreds of users



                                                                     9
dinsdag 8 december 2009
Buy vs Make


                                Cost   Flexibility




                          BUY                        MAKE


                                                            10
dinsdag 8 december 2009
Buy vs Make


                                Cost            Flexibility




                          BUY          “BAKE”                 MAKE


                                                                     11
dinsdag 8 december 2009
“BAKE”

               Concept:
               • Use off-the-shelf components
               • Customise to your needs
               • Don’t reinvent the wheel
               • ‘Best tool for the job’ approach


               Open Source preferably


               Cost-effective, but still flexible => balance




                                                               12
dinsdag 8 december 2009
Technology Platform

               Linux, Apache, MySQL, PHP = Common
               What existing technologies are in your organisation?
               What technologies do you need to integrate with?
               • Microsoft Exchange?
               • Financial Systems?


               Hosting a CMS yourself or with a provider?
               • In-house feels safe, but...
               • Providers have much more experience and better infrastructure




                                                                                 13
dinsdag 8 december 2009
Example Open Source CMS’s




                                      14
dinsdag 8 december 2009
Financials

               Total Cost of Ownership
               • License Costs (CMS, Database)
               • Yearly support / upgrade fees
               • Hosting
               • Graphical Design
               • Customisation / Development
               • Maintenance
               Return on Investment
               • Is the site directly money generating?
               • Is the site a marketing instrument?
               • Is the site a cost saver?




                                                          15
dinsdag 8 december 2009
Selection done, now what?




                                                      16
dinsdag 8 december 2009
Typical Process

               Functional Design
               Graphical Design
               Technical Design
               Develop
               Acceptance Testing
               Migrate existing content
               Create new content
               Maintain the site




                                          17
dinsdag 8 december 2009
Case Studies




                                         18
dinsdag 8 december 2009
Questions ?




                                        19
dinsdag 8 december 2009
Links & sources
                          http://www.ibuildings.co.uk

                          http://en.wikipedia.org/wiki/
                          List_of_content_management_systems

                          http://www.ibuildings.co.uk/services/development/
                          customised-cms/

                          Booth #262




                                                                          20
dinsdag 8 december 2009
Thank you!




                                     Contact details:

                          http://www.ibuildings.co.uk
                                 ivo@ibuildings.co.uk
                                     Twitter: ijansch




dinsdag 8 december 2009

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Ibuildings Cms Talk

  • 1. Content Management Strategy and Software Selection Ivo Jansch IMS 2009 (3 December 2009) dinsdag 8 december 2009
  • 2. Which of these is the best car? 2 dinsdag 8 december 2009
  • 3. Why is your answer wrong? I didn’t tell you my requirements! Maybe I was looking for: • A simple and inexpensive car for the occasional grocery shopping? • A car to take the kids to football, ballet, etc? • A car to impress the ladies? 3 dinsdag 8 december 2009
  • 4. The Selection Process 4 dinsdag 8 december 2009
  • 5. What CMS should you use? There are literally hundreds: ‣ http://en.wikipedia.org/wiki/List_of_content_management_systems Don’t take CMS selection lightly, it is a significant investment Needs to support your needs now and in the future 5 dinsdag 8 december 2009
  • 6. The CMS Selection Process (1) Business Goals • What is it you want to achieve with your site? • What are your short- and longterm plans? Requirements • What are the features you need? Product Selection • Which CMS products meet your need? To what extent? • “Make or Buy”? 6 dinsdag 8 december 2009
  • 7. The CMS Selection Process (2) The Financials • Total Cost of Ownership • Return on Investment SWOT Analysis • Strengths, Weaknesses, Opportunities, Threats Comparison Worksheet Selection! 7 dinsdag 8 december 2009
  • 8. Requirements Gathering Functional Requirements • Features you need • Features your visitors need • Processes and Workflows Non-functional Requirements • Performance • Security • Vendor dependence • Usability • Multi-site • Technology Platform 8 dinsdag 8 december 2009
  • 9. Commercial vs Open Source Commercial CMS’s • License fees • No access to source code • Support • Vendor Lock? • Typically one vendor or a selection of resellers Open Source • No license fees • Access to source code • Support • No Vendor Lock • Typically dozens of vendors and hundreds of users 9 dinsdag 8 december 2009
  • 10. Buy vs Make Cost Flexibility BUY MAKE 10 dinsdag 8 december 2009
  • 11. Buy vs Make Cost Flexibility BUY “BAKE” MAKE 11 dinsdag 8 december 2009
  • 12. “BAKE” Concept: • Use off-the-shelf components • Customise to your needs • Don’t reinvent the wheel • ‘Best tool for the job’ approach Open Source preferably Cost-effective, but still flexible => balance 12 dinsdag 8 december 2009
  • 13. Technology Platform Linux, Apache, MySQL, PHP = Common What existing technologies are in your organisation? What technologies do you need to integrate with? • Microsoft Exchange? • Financial Systems? Hosting a CMS yourself or with a provider? • In-house feels safe, but... • Providers have much more experience and better infrastructure 13 dinsdag 8 december 2009
  • 14. Example Open Source CMS’s 14 dinsdag 8 december 2009
  • 15. Financials Total Cost of Ownership • License Costs (CMS, Database) • Yearly support / upgrade fees • Hosting • Graphical Design • Customisation / Development • Maintenance Return on Investment • Is the site directly money generating? • Is the site a marketing instrument? • Is the site a cost saver? 15 dinsdag 8 december 2009
  • 16. Selection done, now what? 16 dinsdag 8 december 2009
  • 17. Typical Process Functional Design Graphical Design Technical Design Develop Acceptance Testing Migrate existing content Create new content Maintain the site 17 dinsdag 8 december 2009
  • 18. Case Studies 18 dinsdag 8 december 2009
  • 19. Questions ? 19 dinsdag 8 december 2009
  • 20. Links & sources http://www.ibuildings.co.uk http://en.wikipedia.org/wiki/ List_of_content_management_systems http://www.ibuildings.co.uk/services/development/ customised-cms/ Booth #262 20 dinsdag 8 december 2009
  • 21. Thank you! Contact details: http://www.ibuildings.co.uk ivo@ibuildings.co.uk Twitter: ijansch dinsdag 8 december 2009