Ice bucket challenge business learnings
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The document discusses the success of the #IceBucketChallenge in fundraising for ALS, raising over $100 million by leveraging social media and engagement. It highlights the significance of sharing ideas and raising awareness, suggesting that effective campaigns rely on social networks to achieve viral growth. The author emphasizes the importance of being active online for today's business success.
Ice bucket challenge business learnings
- 1. Business lessons from #icebucketchallenge by Umakant Jani
- 2. Heard of Ice Bucket Challenge?
- 3. Its about donate $100 to ALS org or dump a ice bucket…
- 4. You think its stupid?
- 5. Most successful fundraising campaigns in the history of social or crowd fundraising. Numbers speak for themselves, $ 100.9 million and counting…
- 7. Amyotrophic Lateral Sclerosis (ALS) also known as motor neurone disease. Average survival time from onset to death is 39 months, and only 4% survive 50 years or more. Currently affected by What is ALS? 30,000 Americans.
- 8. ALS is only responsible for 2 deaths per 100,000 deaths per year.
- 9. but… Malaria has been responsible for estimated, 627,000 deaths in 2012. 207million affected cases.
- 10. And Bill Gates has been advocating the awareness for Malaria for many years and has many videos, but #ICEBUCKETCHALLENGE has been more effective because the way the information is being spread has been remarkable.
- 11. ?? WHY so much of hype for ALS?
- 12. Reason 1
- 13. ideas The that share, wins.
- 14. 5share people wants to
- 15. movement. people wants to be part of
- 16. Reason 2
- 18. You should do it, my friends invited me and I did it. You don’t necessarily need to dump ice water. I believe, the most important thing is spreading awareness for the ALS campaign and helping them raise money.
- 19. Reason 3
- 21. Most important lesson learned is, if you’re not on Internet or Social Network you’re not in the game. You will never get hyper viral growth.
- 22. now learn and get your business right.
- 23. about me I am a great fan of business and its my religion. You can use following terms for me; workaholic, coffee-freak, tech-freak, designer, entrepreneur, believer of business. Find my other slides at