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Multicultural Awareness

        Iceberg Theory
You As A Culturally Diverse Entity




Source: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
Who Are You?
                                                               You belong to multiple circles
                                                               (e.g. North American, student,
                                                               etc.)




Source: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
What is Culture?
How would you define culture?
Definition of Culture
                Culture is “the collective programming of
                  the mind that distinguishes the
                  members of one group or category of
                  people from others.”
                (p.4)



Source: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
Three Levels of Uniqueness in
        Mental Programming

                         Specific to                                 Inherited and
                         individual                                  learned
                                             Personality


          Specific to
          group or                            Culture                          Learned
          category


      Universal                                                                         Inherited
                                           Human Nature


Source: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
THREE CULTURES MODEL




                                                       National
                                                       Culture



                                           Corporate               Personal
                                           Culture                 Culture




Source: Gardenswartz, L. et.al, The global diversity desk reference, 2003
Iceberg Theory:
           Sources of Differences Between Countries and
           Groups                       Culture is like an iceberg.
                                                                                Most of what we know
                                            IDENTITY                            about people is hidden
                                            Language                            below the surface (their
                                            Food
                                            Rules, Laws
                                                                                thinking, values, etc.)




                                        Values (Software
                                        of the mind)




Adapted From: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
Stages of Intercultural Sensitivity




                 Denial           Defense        Minimization Acceptance   Adaptation   Integration




Source: M.J. Bennett, The Intercultural Communication Institute
Stages of Intercultural Sensitivity
                Ethnocentric Stages
                 Denial of differences

                 Defense against difference

                 Minimization of difference




                Ethnorelative Stages
                 Acceptance of difference

                 Adaptation of difference

                 Integration of difference

Source: M.J. Bennett, The Intercultural Communication Institute
Example:INDIA
INDIA FACTS
   Population: 1 billion
       16.7% of world’s population
       Median Age: 24.9
   Literacy Rate: 59.5%
   English Speaking: 350 million
Religions
   Religions:
       Hindu 80.5%
       Muslim 13.4%
       Christian 2.3%
       Sikh 1.9%
       Other 1.8%
       Unspecified 0.1%
Food
   Religious value (Non-violence, halaal,
    caste taboos)
   Symbolic value (fasting)
   Societal value (hospitality)
Gujarati Thali

This is a typical
vegetarian meal
in the state of
Gujarat, India.

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Iceberg theory

  • 1. Multicultural Awareness Iceberg Theory
  • 2. You As A Culturally Diverse Entity Source: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
  • 3. Who Are You? You belong to multiple circles (e.g. North American, student, etc.) Source: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
  • 4. What is Culture? How would you define culture?
  • 5. Definition of Culture Culture is “the collective programming of the mind that distinguishes the members of one group or category of people from others.” (p.4) Source: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  • 6. Three Levels of Uniqueness in Mental Programming Specific to Inherited and individual learned Personality Specific to group or Culture Learned category Universal Inherited Human Nature Source: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  • 7. THREE CULTURES MODEL National Culture Corporate Personal Culture Culture Source: Gardenswartz, L. et.al, The global diversity desk reference, 2003
  • 8. Iceberg Theory: Sources of Differences Between Countries and Groups Culture is like an iceberg. Most of what we know IDENTITY about people is hidden Language below the surface (their Food Rules, Laws thinking, values, etc.) Values (Software of the mind) Adapted From: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  • 9. Stages of Intercultural Sensitivity Denial Defense Minimization Acceptance Adaptation Integration Source: M.J. Bennett, The Intercultural Communication Institute
  • 10. Stages of Intercultural Sensitivity Ethnocentric Stages  Denial of differences  Defense against difference  Minimization of difference Ethnorelative Stages  Acceptance of difference  Adaptation of difference  Integration of difference Source: M.J. Bennett, The Intercultural Communication Institute
  • 12. INDIA FACTS  Population: 1 billion  16.7% of world’s population  Median Age: 24.9  Literacy Rate: 59.5%  English Speaking: 350 million
  • 13. Religions  Religions:  Hindu 80.5%  Muslim 13.4%  Christian 2.3%  Sikh 1.9%  Other 1.8%  Unspecified 0.1%
  • 14. Food  Religious value (Non-violence, halaal, caste taboos)  Symbolic value (fasting)  Societal value (hospitality)
  • 15. Gujarati Thali This is a typical vegetarian meal in the state of Gujarat, India.