The author created ideas for their newspaper, including story topics ranging from debates on issues like riots and politics to lighter subjects like fashion and celebrities. They considered presenting stories as debates or single perspectives and thought debates would appeal more to audiences. The newspaper's genre will be tabloid or broadsheet depending on market research results, and the layout and design will follow the respective conventions. Images will be portrait or landscape depending on the story, and may be edited for celebrities but not situations. Language used will depend on the genre, with tabloids using informal language and broadsheets using formal language. Famous Manchester celebrities and political figures could be used as icons on the front page.