Ideas and planning (client)
- 1. Client Project Pro- Forma India-Rain Harrison
- 2. Mind Maps/Brainstorms Star by using the first few slides to create mind maps and or brainstorms for ideas related to your project. Get as many possibilities as you can. Don’t worry about practicality, suitability or potential at this stage. You will assess the ideas later.
- 3. Mind Maps/Brainstorms • Quick one minute clip showing why people should work with Harrison Allwood • Introduction as to who Josh Harrison is • What to expect when working in recruitment • How to get started in recruitment • Working with/for someone else • Working for himself • Working with family • “Parody” advert (humorous) • Why he chose to set up alone • Explanation as to what experience is needed when in recruitment • Working with Josh Harrison • Interview? • Flexi hours • Working from home/in an office space (pros and cons)
- 4. Mind Maps/Brainstorms • Josh has been in and out of different jobs regarding recruitment for a few years before setting up on his own, so I’d like to ask him to go into detail as to why he decided to set up alone and why he didn’t like the office environment. • I feel a short video showing why people should work with my brother would be good for his reputation on LinkedIn as he is well known by everyone but not well liked due to a ‘The Sun’ article surfacing that didn’t serve his reputation very well. • I think him talking about his experience in the industry i.e. being in and out of jobs/setting up alone would be good for people to watch as it gives some insight into who Josh is and a bit more background of him also. • Another idea I think would be good is to have a sort of interview situation where I ask him about his experiences of being in recruitment and how he feels about the article that was written about him (sent in by his competition) I’d like him to expand a little on that situation and explain his side of the story for people to read who didn’t agree with what he had to say.
- 5. Mind Maps/Brainstorms • It would be good if I could make a video of my brother talking about bringing family into business and how it could affect the working and personal relationship between them. • As he works alone, I think it’d be good for him to explain the differences between working with others and working by himself and show how he gets things done; especially with working from home and having two children to look after. • I’d like to make a video that has a humour aspect to it, having it be a funny advert fro television rather than a serious, formal one that you’d see on a website or YouTube. • Another idea I had was to create a short video explaining how recruitment works as people who want to get into the industry or have been in the past but aren’t sure of the new terminology can watch to see what it is like nowadays as it can change fairly often.
- 6. Idea Evaluation I’d like to take my brother the video clip giving insight into his own company and what it is like working with him. I feel it would be good to pin to his profile on LinkedIn or have on the homepage of his website; I feel it’ll be a better way to get to know him as a customer to his business instead of reading a bio. With the technology we have in this generation, I feel it is more common to have videos on a page rather than a lot of text as it helps the audience see on a better level who they will be dealing with if they choose to work with this person. I could also create a flyer type of image that he could use as a profile or something that he is able to pin to his profile with little but enough information on it for people to briefly read up on my brothers success’. I think this is the best idea to take forward as I believe that people would much rather watch a person and get to know them in that way, instead of reading a bio on a website and painting an image in your head of what this person is like to work with then go see them at interview stage and meet someone they hadn’t imagined; I feel it is less nerve wracking watching someone on a video then going to see them at interview, already knowing what they’re really like.
- 7. Development • Development should include mood boards or other visual examples of work. It could include basic mock ups of your vision for the project using the work of others. • These don’t need to be the same quality as your finished pieces but they a good indicator of where your project is going. • As this is not final work, it may include work from others. • You could include test work or practice work here too to further develop your skills.
- 12. Developed Idea 2 • Write the script completely from scratch • Use editing techniques that makes it clear to the audience which member of the cast is who • Try and film on location (if not, make it as realistic as possible) • Use new and old shoes • Once angel gives the mum her sons new shoes, have her change her look a little (take off jacket/change clothes entirely) • Camera angles: low/high angles, mid-shot, close up, mid-close up etc. • Editing: lightening the screen for when the angle is present, having text run along the bottom of the screen at the end, fade shots in and out of each other • Take multiple shots of the same thing, ensuring I have enough choice to vary from. • When writing the script, try make it comical so it is appealing to the viewer and still factual • Keep everything short and snappy, so people have all the information they need in 30 seconds (this includes lines in the script and shots in the film)
- 14. Assessment of final ideas - 1 Suitability for audience:. Do you think your audience will engage with your ideas? I think the audience I'm aiming my video to are going to be glad of the different approach to learning about new business partners. Video isn’t something you see often on Linked In. People tend to use typography to explain themselves and their company rather than video, so I think the change will be a nice contrast to what people are used to. Suitability for client: Does your idea fulfil the brief your client gave you? As the video was for my brother, he told me that he wasn’t going to give me a brief, more let me come up with ideas myself, feed them back to him and he’d say what he would prefer out of all the ideas. I feel my main idea was most suited to him, showing how his working environment works seemed to be something he quite liked the look of doing. Timescales: Is your project practical and manageable in the time you have? It is manageable, yes. As I see my brother regularly, it is easy to film shots and discuss how each shot is going to be filmed and edited etc.
- 15. Assessment of final ideas - 2 Suitability for audience:. Do you think your audience will engage with your ideas? I think they will engage with this yes, as I see a comical aspect tot his particular video and I think that is what television viewers want n an advert, especially if they’re not watching but listening if they’re distracted by other tasks. Suitability for client: Does your idea fulfil the brief your client gave you? It does suit the brief, yes. There were two possible ideas that we both suggested and this one seemed to spark the interest in my client more. Timescales: Is your project practical and manageable in the time you have? Yes, it will be a quick and easy video to film, with more time needing to be taken when editing the sequence.
- 16. Production Schedule: You should prepare a production schedule that will allow you to manage your time over the 4 weeks of production. This should include: • Deadlines: Interim deadlines help you keep on track, final deadlines are final. • Availability: The availability of the client and any other people you may need to help you with your project. You will need to contact them. You might to do visit. You may need to liaise with models, or photographers. • Feedback: This is a working brief with a real client. You will need to get feedback on your work and also allow yourself time to make appropriate changes. Plan appropriate time in to you schedule so that you can do this. • Resources: You should include a list of resources that you will need to complete your project. Remember that this all needs to be your own work