Ideas in Indian Context
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The document discusses Grey Worldwide's strategic repositioning in the Indian electronics market, focusing on Xiaomi's innovative e-commerce model. By offering high-end products at low costs without traditional warehousing or advertising expenses, Xiaomi rapidly gained market share. Within two months, it captured 1.5% of the Indian mobile market, becoming the 5th largest in India and the 3rd largest globally.
Ideas in Indian Context
- 1. GREY WORLDWIDEStrategic Repositioning Through CRM IDEAS IN INDIAN CONTEXT INDIAOut-of-the-Box Marketing - Presentation by Srujan Dasari
- 3. PRESSUREON MARGINS INCREASED BUT… GREY WORLDWIDE INDIA AND DIDN’TWANTTOCOMPETE ON COST INSTEAD,THEY FOLLOWED ANEW STRATEGY
- 5. Simple. Offer high-end products at a $Lowcost!!!
- 7. 1.E-COMMERCE EXCLUSIVELY E-COMMERCE NO WAREHOUSES! NO STORES! NO MAINTENANCE COST!
- 8. 2.ADVERTISING NO TV ADS! VERY LOW COST! RELIABLE!
- 9. 3.MOTIVES IT IS NOTTRYING TO MAKE MONEY ON IT’S HARDWARE! BUT BY SELLING APPS, GAMES ON TOPOF IT’S EXCLUSIVE
- 10. 3.MOTIVES4.DETERMINING IT TAKESORDERSFIRST, THENPRODUCES THE PRODUCT NO INVENTORY COSTS ! NO EXCESS RAW MATERIAL!
- 11. Being exclusively E-commerceis one of the most advantageous thing for MI-India Xiaomi entered into deal with flipkart - it’s only store. Uses flipkart’s warehouses – NO WAREHOUSE COST!
- 12. It creates it’s own demand through FLASH! SALES
- 13. OMG! Look at those peaks! Xiaomi more than doubled it’s products inless than an year!!
- 14. Xiaomi’s Marketis so successful that.. •It captured 1.5%of IndianMobiles Market injust two Months! •Itdoubled the numberveryquickly •It now stands 5th place in India •It is the world’s 3rd largest phone-maker
- 15. DISCLAIMER Created by Srujan Dasari, IIT Kharagpur, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com