IdeateLabs - Credentials Presentation
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The document outlines the changing landscape of consumer behavior in the digital age, highlighting the emergence of 'user 3.0' who extensively engages with online content before making purchasing decisions. It emphasizes the importance of building trust through digital presence and offers a range of marketing services provided by ideatelabs agency. The text also discusses trends like wearable tech, crowdshaping, and the necessity for brands to adapt to an increasingly mobile and integrated marketing environment.
IdeateLabs - Credentials Presentation
- 1. Story told by IDEATELABS AGENCY CREDENTIALS A division of Ionz Digital Pvt. Ltd.
- 2. Story told by IDEATELABS REASONS TO BE THE WORLD IS CHANGING WE REALISED FASTER THAN MANY PREDICT
- 3. Story told by IDEATELABS 1 / 6 INTERNET USERS 1 / 120 TABLET USERS 1 / 10 MOBILE INTERNET USERS 1 / 13 SOCIAL MEDIA USERS Source: BI Intelligence, IAMAI, Neilsen Figures as on December 2013 1,283,810,000 TOTAL POPULATION
- 4. Story told by IDEATELABS The Age of SCREENAGERS
- 5. Story told by IDEATELABS A new Consumer has emerged: USER 3.0 SEARCH Avid Searchers who use Web + Mobile to instantly research a product or Service anywhere, anytime. SURF They form impressions about brands / issues after seeing news / content / ads & Reviews on the same by others. SHARE Avid Social Media Consumers who actively SEEK & SHARE experiences with thousands of others in an instant.
- 6. Story told by IDEATELABS Using the Online Media and your Voice of Authority is an important method to build TRUST with CUSTOMERS. Investors, Shareholders and Employees are influenced by what they read about you. With the WWW and Social media growing at astronomical rates, it becomes a double edged sword to USE or to IGNORE.
- 7. Story told by IDEATELABS T = r + dTRUST RELIABILITY DELIGHT
- 8. Story told by IDEATELABS A NEW PARADIGM CONSIDER EVALUATE BUY ADVOCATE The consumer will first consider (see an ad, talk to a friend...), then evaluate (search for reviews), and maybe buy. After the purchase, he might engage with the brand through his experience of the product. McKinsey came up with this model a few years ago, which really sticks to the consumer pathway. BUILD YOUR PLAN ATEACH STEP
- 9. Story told by IDEATELABS IdeateLabs Convergence Model MOBILE MARKETING CONSUMER MARKETING DIGITAL MARKETING Strong Web Presence
- 10. Story told by IDEATELABS 8515+ Years Professionals 75+ Clients India We are a Digital Marketing Company focused on… Innovation & Analytics a 360 Approach to Brand Solutions We’re an eclectic mix of ideators, designers, strategists, planners and developers who are passionate about the digital business.
- 11. Story told by IDEATELABS Services Spanning Across… PAID MEDIA SOCIAL PLATFORMS EARNED MEDIUMS OWNED PROPERTIES ADVERTISING BANNERS DISPLAY SEARCH PAID ENDORSEMENTS CONTENT TRUST BUILDING EDUCATION CURATION UGC REVIEWS LOCATION BASED SERVICES PARTNERSHIPS CHARITIES CO-BRANDING CELEBRITIES INFLUENCER ENGAGEMENT RESPONSE ADVOCACY LOYALTY INCENTIVE AFFILIATE NETWORK DIGITAL PROPERTIES WEBSITES BLOG MOBILE EMAIL APPS SOCIAL ASSETS FACEBOOK TWITTER YOUTUBE LINKEDIN PINTEREST INSTAGRAM OUTPOSTS MESSAGE BOARDS BLOGOSPHERE
- 12. Story told by IDEATELABS Business Development and Client Relationship Teams Solutions Factory Media Planning & Buying Tools & Research Digital Marketing + Search Engine Marketing Social Media Marketing Online Marketing Development Process 3rd Party Products Software Applications Integrate Creative Services Mobile Apps & HTML 5 Dev Specialised Development and Media Teams ROBUSTACCOUNT MANAGEMENTPROCESS
- 13. Story told by IDEATELABS 360 Solutions End to End Solutions for any Digital Opportunity for a client Pay for Performance Pay for what we deliver… Not what we commit… Key Differentiators
- 14. Story told by IDEATELABS Proprietary Online Brand Management & Audit Tool Key Differentiators Proprietary Media Analytics & Sales Automation Tool
- 15. Story told by IDEATELABS Working with the best for the last decade…
- 16. Story told by IDEATELABS Trends in Digital…
- 17. will be the start of the change
- 18. Story told by IDEATELABS Newer, better, faster, cleaner, more open and responsive consumers are rushing to new brands on the block and are now lavishing love, attention and trust on brands without heritage and history. CLEAN SLATE BRANDS
- 19. Story told by IDEATELABS WEARABLE TECH is not just for gadget heads. The market for wearable tech is projected to reach $6bn by 2016.
- 20. Story told by IDEATELABS THE QUANTIFIED SELF Blood pressure, pulse and steps are just some examples of how consumers want to measure and track their health with mobile devices, using personally-generated data.
- 21. Story told by IDEATELABS CROWDSHAPING In 2014, more people will pool their data, profiles and preferences, in groups (small & big) to shape new goods and services. Via social media, histories, ecommerce, endless read/watch/play lists, smartphone GPS services and more, connected consumers are creating vast profiles and data trails that relate to everything from their music preferences to their daily movements.
- 22. Story told by IDEATELABS Mobile Optimised Brands will need to adapt strategies and delivery mechanisms, content and flow of communications to match increased consumer multi-tasking and multi-screen behaviour.
- 23. Story told by IDEATELABS Integration Intensification Brand marketing & digital budgets will fuse as teams work jointly. Multi-platform traditional & digital models will require social media integration into all marketing efforts, with responsibilities extended to customer experience, design, sales, and product development.
- 24. Story told by IDEATELABS The Funnel Flattens What used to be a “purchase funnel,” that became a “path-to-purchase,” will become a “multi-path-to-purchase” & will become extraordinarily category specific.
- 25. Story told by IDEATELABS www.ideatelabs.in IdeateLabs @TheIdeateLabs /TheIdeateLabs Visit us @