Identifying the audience
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The target audience for this media text are males and females aged 14-19 from lower social grades living in urban areas like council estates and housing projects in South London. They will use the text to be entertained by and learn about their favorite grime artists. This demographic relates to the struggles of growing up in such environments and finds appeal in grime music as it allows them to feel connected to a "cool" community.
Identifying the audience
- 2. My target audience will be of the social grade D and E and would be males and females aged 14 – 19. This age is appropriate for them because this is the age in which grime music usually attracts. The target audience will use this media text to be entertained and informed about their favourite grime artists .The target audience will be familiar with urban living and struggles the youth of today go through.
- 3. The target audience will come from houses and estates like the images beside. This is because people who usually listen to grime come from these types of areas which are deep in the UK. It is rare to find fans of grime from international places because it isn’t mainstream and it is rarely found on regular TV and radio stations. The reason why young people from these areas like this type of music is because it gives them a little fame and it makes them feel as if they are part of the “cool” community.
- 4. Age:17 Gender: Female Location: Lives in South London in a dethatched house Likes: Going out with friends, watching TV, talking on the phone, shopping, partying No income, black ethnicity, Christian, full time college student ,shops in the high street shops such as Primark and New Look.
- 5. Age:15 Gender: Male Location: Lives in South London in a council estate Likes: Listening to rap, going out with friends, watching TV, playing PS3,shopping No income, black ethnicity, Christian, high school student ,
- 6. Age:18 Gender: Male Location: Lives in South London in a council estate Likes: Free styling in the music studio with his friends, playing Xbox, watching TV No income, black ethnicity, Muslim, part time college student