Identity - building trust in a digital world

Identity –
building trust in
a digital world
Empowering business
for what’s next

Tableof
contents
03
Today’s digital
workforce
08
How can we
develop digital
identity?
09
The Microsoft
Approach to Identity
13
What’s next?

IDENTITY – BUILDING TRUST IN A DIGITAL WORLD
EMPOWERING BUSINESS FOR WHAT’S NEXT
Today’s digital workforce
In a world of anonymous online interactions and remote access to everything from your
home’s doorbell to business apps, identity is more important than ever.
Every Morning, some workers start their day by opening their favorite ridesharing app on
their mobile device, finding a stranger to ride to a shared office space with, and remotely
communicating over email and Skype with their co-workers; some of whom they’ve
never met in person. On their lunch break, they set up an appointment for another
stranger to come walk their dog, again through an app, and they leave for a client
meeting where they will share some internal business data through a PowerPoint, after
logging into an on site device, or using their own laptop to log onto a previously
unknown WiFi network in order to stream the presentation to a projector.
Throughout the day, their personal data and the data on their devices has been exposed
to unmanaged networks in a variety of ways, all while they access critical business data for
their work on those same devices. This scenario is not atypical. By 2020 72.3% of the US
workforce is expected to be mobile workers1
, giving access to business-critical data on
ever expanding swathe of off premises devices. You need to ask yourself – with this
massively expanded defense perimeter for your business, how can you keep your
business and its data safe while enabling the modern digital infrastructure that will allow
your business to thrive?
03
The modern transformation
It probably isn’t a big surprise that technology is the top priority for many CEOs.
These digital transformations require leaders to examine existing business models, re-envision them,
and embrace new ways of bringing together people, process, and data to create value for their
customers. Central to these transformations, is identity. Without identity, having secure access
through the cloud is impossible, and it is our IT organizations that must handle the pressures of this
transformation, facing evolving security threats while they manage the risks of transformation to
enable employee productivity regardless of what device they use.
DATA POINT
Of the 460 CEOs Gartner surveyed in its
2018 CEO survey, 62 percent said they
have digital initiatives or transformation
programs in progress.²
1 https://msenterprise.global.ssl.fastly.net/wordpress/2018/01/Microsoft-Envision-your-modern-workplace.pdf 2 https://www.gartner.com/newsroom/id/3873663

EMPOWERING BUSINESS FOR WHAT’S NEXT 04
The security challenge of the modern
transformation
If the answer to how you can protect your business lies in a reimagining of security through
identity, its important that we consider how cybersecurity today is changing. Traditional
security and cybersecurity measures have often relied on defensive perimeters, but in the
digital era you need to rethink your strategy to address the evolving way we work and
access data. Today, identity is the most important control plane for modern security. The
problem is, attackers have already recognized this fact.
Attackers are after identity
At Microsoft, we collect a large amount of telemetry data through our Microsoft Intelligent
Security Graph. The graph compiles a vast array of signals from 450 billion user
authentications, to 400 billion emails scanned, 18 billion Bing web pages scanned, and 1.2
billion devices updated every month. From that data some worrying trends have emerged:
1. 100 million user identities are attacked every month, a 300% increase in identity-based
attacks in the last year3
2. Attacks overall have increased 300% in the last year4
3 https://www.beckershospitalreview.com/cybersecurity/microsoft-reports-300-increase-in-cyberattacks-in-
past-year-4-report-insights.html
4 https://www.gcicom.net/News-and-Events/Blog/Business-as-usual-in-a-digital-warzone---how-Microsoft-
protects-its-users-from-cyber-attacks
“Digital Transformation has raised the stakes,
with 69% of senior executives telling Forbes
that this is forcing fundamental changes to
security strategies. If you’re going to open
your organization up to new customers,
new markets, and anytime, anywhere
access, you need to do it securely.
“Ann Johnson
Corporate Vice President, Cybersecurity Solutions, Microsoft
DATA POINT
A 300% increase in identity-based attacks
in the last year.

Why is identity the key to modern security?
Attackers are already signaling that they view identity as crucial to modern security,
concentrating their attacks on this important control plane as identity-based attacks lead
the 300% overall increase in attacks experienced over the last year. This attack
concentration is due to the changing shape of the modern workplace, with identity playing
such a vital role in every cloud IT environment, cyber-attacks against identities will only
continue to increase in their sophistication and persistence.
Why is cloud migration, and hence identity, so
important?
With the proliferation of Software as a Service (SaaS) applications, organizations are being
offered a range of innovate technologies capable of enhancing productivity and empower
employees in a range of ways. However, the growth of these innovative new technology
opportunities also means that the separation between high performing and low
performing organizations is separating. Businesses know they need to provide flexibility
and grow their digital agility while maintaining control of digital assets; modern identity is
the facilitator of all of this by providing a secure, trusted form of access management.
Modernization can help your business and failing to modernize can be fatal for it. However,
modernizing and digitizing your business is challenging – cloud based solutions require a
consistent and manageable identity solution that meets the requirements of end users and
of corporate IT while maintaining digital agility. Without finding ways to span on premises
and cloud environments, the transition to the cloud is incredibly challenging, and hybrid
cloud environments are nearly impossible without secure identity modernization.
As businesses strive to innovate and outpace their competitors, the pace of digital
transformations is accelerating:
• The IDC forecasts that the percentage of enterprises creating advanced digital
transformation initiatives will more than double by 2020, from 22% today to almost
50%.
• Gartner says that 125,000 large organizations are launching digital business initiatives
now and that CEOs expect their digital revenue to increase by more than 80% by 2020.5
Identity is the key to digital transformation
As we use an increasing number of devices to log in and access data, the simple expediencies of seeing
an individual log into their device on premises, and of building a security perimeter around your
on-premise devices, are no longer viable. Industry leaders from all verticals are digitising essential
functions within enterprise to improve competitiveness, gain efficiency or provide better services to
customers. These cloud enabled digital transformations all create more opportunity for workers to
work remotely from their laptops, smartphones, tablets, and other devices.
When we enable a modern enterprise with the digital tools and agility needed to work from anywhere,
anytime, we need to have a single identity for each employee. This creates an environment where
trusted identity is crucial to successful digital transformation, and where a simple and secure sign in
process is essential.
You need to ask yourself:
• Has my business successfully developed trust in our digital transformation?
• Are we prepared for the new security challenges posed by digital transformation?
• How can we protect and use identity in our digital transformation?
• How can we provide security while ensuring a painless user sign in experience?
HOW DOES YOUR CYBERSECURITY POSTURE NEED TO CHANGE?
05
5 https://www.forbes.com/sites/gilpress/2015/12/06/6-predictions-about-the-future-of-digital-
transformation/#7dc593541102
DATA POINT
90% of CIOs report that upgrading or simplifying
user experience is a key concern 6
6 https://info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-eBook-CIOsGuideToAADP.PDF

Identity – building trust in the digital world
As industries worldwide have started to digitize, from automated manufacturing to mobile
banking platforms, the identity platform that supports these functions has been facing
increasing challenges verifying who you say you are and what level of access you are
authorized for. Due to this strain, attackers are increasingly targeting this potential
vulnerability, as previously shown. Therefore, it is essential that any digital identity platform
be secure, usable and trusted. This applies to everything from using blockchain for social
security purposes, to long standing financial institutions.
As we expand digital ecosystems and continue to use increasing amounts of data, new trust
issues around security and identity are being raised. As we add more touchpoints where
data is collected and exchanged, it also means more potential points of entry and an
increasing attack surface for attackers. Your entire business depends on the ability of users’
to access the services they need in a secure and trustworthy way. If you lose the trust of your
customers, or if those services aren’t available when customers need them, the
consequences are severe. Its due to this that verification has become essential – all data and
sign ins need to be treated with scepticism. Trust must be built through verification.
Only when all elements involved can trust in the security of data and communication as well
as the protection of their intellectual property, can digital enterprises function properly.
Developing this trusted relationship will enable different elements to interact via secure
identities. It is through this that trust and identity form the cornerstone of successful digital
transformation. Without identity modernization and verification, it is nearly impossible to
establish the trust necessary for different aspects of the digital enterprise to function
properly together. Without trusted and secure identity the vision of remote, empowered
and efficient workers will not come to fruition.
What are the key dimensions of establishing trust
in the digital age?
06
Identity Management
The first key to developing trust in the digital age is identity management. This requires
defining how users are provisioned and authorized to access systems and includes their roles
as derived from within a role management system. This role management system generally
rolls into access management. Another important feature of identity management is to
identify which user information will be shared, and how often it will be updated.
Security
In order to establish trust, you must secure identity and protect crucial information. This
means defining encryption requirements, and also creating a federated agreement with
defined standards and protocols.

Access Management
Another essential piece of trust establishment is managing access. If you have a secure system
with defined and established identity but access isn’t managed – what would be the point?
Instead, there needs to be a form of authentication that spans organizations. This allows partner
companies to determine user access permissions based on role or other considerations. This
kind of system will work, but it is essential to schedule periodic access reviews to get rid of old
credentials, check for errors, and update roles as needed. With the increasing proliferation of
devices and users in an organization, there needs to be a central means of managing and storing
information about users and their access.
Regulation, Audit and Compliance
Regulatory and compliance needs can vary from industry to industry. It is therefore important
to identify privacy requirements and regulations that are applicable to different industries.
Compliance audits should check both that regulatory requirements are being fulfilled, but that
negotiated policies, service level agreements, etc. are being followed by each party.
Consider the following:
• How do you assess existing identity and access environments at your organization?
• How do you begin the process of modernizing your existing identity environment or
building a new one?
• How do you enable your identity and access management to take advantage of cloud-
based identity solutions?
07
How is identity strategy changing?
DATA POINT
More than 80% of hacks and cyber-attacks were traced
back to lost, weak or compromised user credentials 7
Traditionally, identity has been approached through passwords. Multiple character sets, expiring
passwords, long character requirements – all typical. Ironically these recommendations have often
resulted in weaker passwords over time as user result to predictability to remember their logins. In the
modern workplace, new solutions have been developed to protect our user credentials and the crucial
information that lies behind them. With conditional access policies we can control users’ access based on
group membership, the device platform, device state, and device location. This enables evaluation of
location and risk level to impact data access, allowing us to limit potential breaches from compromised
user credentials. Multi factor authentication, Windows Hello provides strong authentication using
biometric security such as face and fingerprint recognition, and Windows Defender Credential Guard
protects sign-in tokens and identities against pass the hash, pass the ticket, and domain password theft
by isolating credentials away from the operating system using virtualization-based security. With these
and other tools, plus the $1 billion we at Microsoft invest annually in security research, we’ve formed an
industry leading approach to addressing identity modernization.
“Cybersecurity is difficult, and it’s not going to
get any easier. Running a large environment
means managing huge volumes of attempted
breaches every day. This is big business.
Cybersecurity Ventures estimates cybercrime
will cost more than $6 trillion a year by 2021.
“Anne Johnson
Vice President Strategic, Enterprise and Cybersecurity at Microsoft
7 Verizon 2017 Data Breach Report

Among the fundamental challenges to achieving trusted single identity are:
• Ubiquity – customers currently use a multitude of various identity credentials, a single trusted
source of truth is required to establish a single trusted individual credential
• Management platform – secure identity management platform to streamline the identity
management processes
• Acceptance – acceptance can be the main challenge which can be addressed through explicit
government mandate or exceptional customer experience and widespread acceptance across
private and public providers
08
How can we develop
digital identity?
As we have outlined, traditional security perimeters fail to provide adequate protection in the
modern workplace. Today’s security strategy needs a central strong point – identity as the
control plane and new perimeter which attackers must overcome. This is how identity
becomes the trust boundary, it controls how users access applications and information and
from which device. A strongly protected single identity is the core of successful security
measures for the modern workplace and having a successful identity and access strategy is
crucial to maintain trust while enabling productivity in your organization.
However, we face significant challenges in establishing a single identity across industries. This
would mitigate identity fraud, provide trusted customer experiences, and lower the cost to
serve. One option is a digital identity developed through governments, which may potentially
bridge the gap between the physical and digital interactions. From the Sweden BankID, to
Estonia’s DigitalID, trusted institutions across the world are working to solve the challenge of
sole identity, recognizing that in our increasingly digital world, trust is the cornerstone of our
society. While there is no single solution that addresses identity challenges successfully across
industries, progress on tackling identity challenges can be made through the creation of a
framework that delivers tangible benefits to the users.
“As the world continues to change and
business requirements evolve, some things
are consistent: a customer’s demand for
security and privacy. We firmly believe that
every customer deserves a trustworthy
cloud experience and we are committed to
delivering that experience in the cloud.
“Satya Nadella
CEO, Microsoft

The Microsoft Approach
to Identity
Microsoft’s end-to-end Identity Solutions are designed to meet your company’s access
management needs while supporting your security standards. Microsoft Services can clean
up your existing identity situation, help you enable cloud, and help you move towards a
centralized identity provider—all while helping you improve your security.
Holistic
Addresses security
challenges across users
(identities), devices, data,
apps, and platforms―on-
premises and in the cloud.
Innovative
Protects your data
from new and changing
cybersecurity attacks.
Intelligent
Enhances threat and anomaly
detection with the Microsoft
Intelligent Security Graph
driven by a vast amount
of datasets and machine
learning in the cloud.
Identity-driven
Offers one protected
common identity for secure
access to all corporate
resources, on-premises and
in the cloud, with risk-based
conditional access.
Microsoft’s approach to the security challenge
As we approach security challenges, we’ve broken down our thinking on the topic into four
key pillars that we see shaping modern security:
“Customers that turned on Microsoft’s
risk policies have reduced their
compromise rates from Identity-
based attacks by 96%.8
“Joy Chik
Vice President, Identity Division in Microsoft’s Cloud +
Enterprise group
8 Ignite 2018: Microsoft security: How the cloud helps us all be more secure
What enables a well-formed identity?
With the knowledge that identity is at the core of our security vision, it is integral to our security
solutions that we build an identity solution framework; it is the key to a productive and secure
environment. As we have built our technology, and as we tailor our approach in each engagement,
there are several key areas we consider how to address:
• Improving Access Control: Implementing a Microsoft Identity Solution will give you more
options and control in defining your access requirements.
• Empowering Users: These solutions are designed to enable users with anywhere, anytime access,
across devices, and allow the sharing of information to occur as users’ roles dictate.
• Managing Costs: Provide scalable access management across your organization, and centralize
identity stores to reduce the costs of administration.
• Planning for the Future: Microsoft’s solution can help you clean up your identity situation for a
mobile workforce and potential cloud integration.
• Improving Security: Augment your existing security with a well-defined and integrated identity
solution to improve your security processes and practices.

The 4 Pillars of Identity
When modernizing identity at an organization, we need to build a framework that maps to the
objectives we just outlined. As we’ve learned on this topic and developed, Microsoft has broken
identity as a topic down into 4 key elements, or pillars that form the backbone for our Identity
Modernization strategy:
Identity Modernization Program
Our Identity Modernization Program builds on the 4 pillars of Identity to assist IT organizations in
meeting the increasing identity-based demands required to support a digital enabled business.
Identity Modernization provides enterprise customers with a proven holistic security methodology to
achieve a modern (Hybrid Cloud) identity and access management platform. We believe the goal
for identity modernization should be:
• Modernizing identity environments to take advantage of the latest security identity capabilities
• Optimizing management and secure identities across datacenters and cloud
• Enabling business without borders across datacenters and cloud
Administration: comprises both entitlement
and identity administration covering groups,
policies, and roles as well as identities, attributes,
and credentials.
Authentication: utilizes identity data
from Administration to verify transactions,
authenticate users, and provide a seamless single
sign-on experience.
Authorization: takes the authorized (trusted)
identities and the identity and entitlement data
from administration and applies access policies
to provide real time entitlement resolution and
authorization decisions.
Analytics (and Intelligence): interact
with Authorization, Authentication, and
Administration to continually track who did what,
when they did it, and how they obtained access
(who granted it).
Administration
The administration pillar surrounds how identity objects are managed, whether manually or
automated, over the lifetime of the identities’ existence. Administration provides a system which is
highly configurable based on and around business processes, as well as the agility to scale resources
according to demand. By carefully distributing and automating management, we can provide cost
savings as well as the flexibility to change proliferation, control, and synchronization when needed.
Authentication
This pillar is about validating if the user is who they proclaim to be, while providing an appropriate
level of validation and security throughout the authentication transaction. Utilizing authentication we
enable the integration of disparate sources, applications and protocols by providing a standard. When
authenticating we can deploy many different industry standard methods of validation and assurance
to provide a flexible, standards compliant authentication that integrates across the organization
Authorization
The Authorization pillar covers what an identity can access and what are they allowed to do once they
gain access. Identity authorization provides the ability to manage policy control and use extensive
methods of assigning entitlement in order to increase security and cut administrative requirements.
This process also makes enforcement simple by standardizing based on a common approach.
Analytics (and Intelligence)
Analytics gathers and applies the data from Administration, Authentication, and Authorization:
• From Administration: identity and entitlement data
• From Authentication: authentication activity data
• From Authorization: access activity data
Analytics takes all of these inputs and applies contextual data to build intelligence that helps guide decision
making for Identity and Access Management (IAM), security, risk management, and more. By auditing
identity through intelligent analytics, we can be both proactive and reactive based on the telemetry we
collect. Automated reports and alerts can identity problems quickly when they occur and enforce policies.
Through the collation, centralization and governance of audit data from disparate enterprise resources we
are able to apply machine learning based analytics to find trends and identity potential threats. Through
proper data analysis we can ensure proper authorizations, historical accuracy, and compliance as well as
provide opportunities for improvement.

Modern Identity Foundation
At Microsoft, we recognize that no organization’s modern workplace transformation is complete
without a secure identity for employees. As employees move from device to device, you need to be
able to verify identity and simply manage access – with Azure Active Directory identities users can
seamlessly move from device to device or across SaaS applications. Using multi factor authentication
or other IAM solutions, we can secure your employee’s digital identity and ensure users are
authenticated before using applications and or gaining access to data. We can manage user identity
and associated access privileges through solutions such as:
• Conditional access
• User and sign-in risk calculation
• Multi-factor authentication
• Privileged identity management
We can help you verify user’s identity before you let them access your resources. Together with our
experts we can develop a strategic plan of action to achieve your modernization objectives safely and
effectively.
While many employees fear that identity and security solutions will create burdensome user
experiences, Microsoft is intent on proving the opposite. Yes, everything needs to be verified when
a user signs on; identity and access management protections form the 1st bulwark of your security,
however much of this verification process can happen in the background. Azure Active Directory
Conditional Access keeps the sign in process frictionless by applying machine learning and AI
powered analytics to evaluate real time risk based on factors such as application access, user and
location, device, and other factors.
While most identity solutions bear onerous requirements, Microsoft’s approach is uniquely frictionless
for users while using our unique intelligent capabilities to prevent attacks before they happen.
Meanwhile, your IT team can use the Azure Active Directory Identity Governance capabilities to easily
and securely manage your corporate resources from the day an employee or partner starts, to the day
they leave. Microsoft ensures security and compliance needs are met while providing boundaryless
end to end solutions across users, devices, applications, and data.
How does Microsoft make access simple and secure?
“If you configure your users with Multi factor
authentication (MFA), that reduces the risk (of
attack) by 99.9%. Unfortunately a surprising
number of customers haven’t turned on MFA-
its like driving without a seatbelt.9
“Joy Chik
Vice President, Identity Division in Microsoft’s Cloud + Enterprise group
10 https://customers.microsoft.com/en-US/story/hearst-media-and-cable-enterprise-mobility-and-security
“Some employees could spend half an
hour a day connecting to VPNs and
signing in, and that doesn’t capture
forgotten passwords or support calls.
We’re using Azure AD to give each
one of our 20,000 employees one
identity and one password. 10
“Chris Suozzi
Executive Director, Active Directory/Messaging/IDM,
Hearst Communications

The next step - Secure and trusted identity
through a password less future
Microsoft is already hard at work building the future of identity. That future is now with the
announcement of the public preview of the Azure Active Directory password-less login via
the Microsoft Authenticator App. This new technology will allow users to take something
they have (their mobile device) and something they are (their fingerprint) and sign in to
any workstation through the Microsoft Authenticator App. Instead of running the risk of
stolen passwords, Microsoft is ready to empower companies and individuals to be even
more secure and productive.
12
“Over 82% of breaches are caused by
stolen passwords- that’s why we’re making
passwordless access a reality.11
“Joy Chik
Vice President, Identity Division in Microsoft’s Cloud + Enterprise
group

What’snext?
Whenwillyouinvestinasaferfuture?
Credits
Many subject-matter experts from various groups at Microsoft contributed to
the conceptualization and articulation of the story contained in this document.
Binil Arvind Pillai
Director of Business Programs,
Microsoft Services
Andreas Wasita
Architect, Microsoft Services
Ian Ruthven
Portfolio Architect,
Microsoft Services
Contributors
Conor Bronsdon
Consultant,
Olive Goose
13
Microsoft Services experts are on the leading edge of technology trends, providing thought-
leadership to help you develop innovative solutions for your business. We recognize the
importance of identity as the new control plane for modern security, and we’ve developed the
solutions needed for identity modernizations. Trusted by the world’s largest organizations, our
highly trained experts integrate decades of industry learnings, understanding of geographic
constraints, and depth of knowledge of your organizations business needs to deliver
exceptional service.
You can benefit from our more than 35 years of commitment to promoting security in our
products and services, to helping our customers and partners protect their assets, and working
to help ensure that your data is kept secure and private.
We invite you to begin your journey to a secure trusted identity by scheduling a discovery
workshop with us. This one-day workshop is designed to determine your security and identity
posture and identify a prioritized list of security/identity initiatives to bridge any gaps. We’ll
help guide your strategic decisions based on your identity capabilities and identity how
Microsoft can assist you to achieve your business goals.
Contact your Microsoft representative to learn more. For more information about Consulting
and Support Solutions from Microsoft, visit www.microsoft.com/services.

Microsoft Services empowers organizations
to accelerate the value realized from their
digital experiences.
Imagine.
Realize.
Experience.
microsoft.com/services
© 2018 Microsoft Corporation. All rights reserved.

Identity - building trust in a digital world

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