Making Smart Choices: Data-Driven Decision Making in Academic Libraries
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1) The document summarizes several studies and surveys conducted by Michael Levine-Clark on topics related to academic library collection development and user preferences. It discusses studies on the availability of used and discounted books, user preferences for ebooks versus print books, the impact of book reviews on library collections, and how data can inform library decision making. 2) Key findings include that most recent books are available used or at a discount; users prefer print for leisure and longer readings but ebooks for research and shorter readings; and book reviews in Choice influence libraries' purchasing but do not necessarily predict higher usage rates. 3) The document advocates for libraries to provide both print and electronic content, adopt demand-driven acquisition models,
Making Smart Choices: Data-Driven Decision Making in Academic Libraries
- 1. Making Smart Choices:Data-Driven Decision Making in Academic LibrariesIDS Project ConferenceAugust 3, 2010Oswego, NYMichael Levine-ClarkCollections LibrarianUniversity of Denver
- 3. Could a library buy used books instead of new?
- 5. Availability of Discounted In-Print Books Choice Outstanding Academic Titles 2002466 titles (294 cloth/paper = 760 items) 11.05 listings per titleAverage discount: 25.65%NY Times Notable Books 2002320 titles31.63 listings per titleAverage discount: 34.16%Levine-Clark, Michael, “An Analysis of Used Book Availability on the Internet.” Library Collections, Acquisitions, and Technical Services 28, no. 3 (Autumn 2004): 283-297.
- 6. Initial ConclusionsMost recent books available used/discountedApproval vendors may still be better optionDiscount sites useful for firm ordering
- 7. Later ThoughtsWidespread availability of discounted books = No need to buy up-frontReplacement for ILL
- 8. What do users really think about ebooks?
- 9. Do our users hate ebooks as much as we do?
- 10. What the librarians thought:Ebooks confusingPoor interfaceUnreasonable restrictionsUsers hate ebooksUsers prefer print
- 11. 2005 Survey2,067 respondents30% undergraduates39% graduate students13% faculty59% aware of library ebooks51% have used an ebookLevine-Clark, Michael, “Electronic Book Usage: A Survey at the University of Denver,” portal: Libraries and the Academy 6, no. 3 (2006): 285-299. Levine-Clark, Michael, “Electronic Book Usage and Humanities: A Survey at the University of Denver,” Collection Building 26, no. 1 (2007): 7-14.
- 12. 2005 SurveyHow often do you use ebooks?One time only: 28%Occasionally: 62%Frequently: 10%
- 13. 2005 SurveyWhy do you use ebooks?No print version available: 40%Not at library: 42%Ability to search: 55%
- 14. 2005 SurveyHow much of the ebook do you typically read?Entire book: 7%Chapter: 57%Single entry/ a few pages: 36%Do you read online or print?Computer screen: 46%PDA: 5%Print: 26%It depends: 23%
- 15. 2005 SurveyUsers don’t care about the interface, but often don’t want to read on screenprefer print (61%)would use either format (80%)generally read only a small portion of the book (93%)
- 16. Initial ConclusionsWe need to provide more ebooksWe need to better market ebooksWe should figure out how to provide access to e and pLibrarians and patrons have different concerns
- 17. 2010 Survey1,818 respondents (2005: 2,067)31% undergraduates (30%)43% graduate students (39%)11% faculty (13%)67% aware of library ebooks (59%)61% have used an ebook (51%)
- 18. 2010 SurveyHow often do you use ebooks? (2005)One time only: 18% (28%)Occasionally: 64% (62%)Frequently: 18% (10%)
- 19. 2010 SurveyWhy do you use ebooks? (2005)No print version available: 43% (40%)Not at library: 43% (42%)Ability to search: 54% (55%)
- 20. 2010 SurveyHow much of the ebook do you typically read?Entire book: 1) 18% 2) 6% (7%)Chapter: 1) 29% 2) 36% (57%)Single entry/ a few pages: 1) 34% 2) 26% (36%)Multiple portions: 1) 19% 2) 32%Asked to rank these 1-4
- 21. 2010 SurveyDo you read online or print? (2005)Computer screen: 76% (46%)Portable device: 12% (PDA: 5%)Read on dedicatede-reader: 9%Print: 53% (26%)2010: Choose all that apply2005: Choose one
- 22. 2010 SurveyIf you had access to p and e of same title, which would you choose?Always print: 19%Usually print, sometimes electronic: 43%Usually electronic, sometimes print: 21%Always electronic: 4%It depends: 13%Either format: 77%
- 23. 2010 SurveyDo you read e and p books differently?Yes: 59%No: 30%
- 24. 2010 SurveyFor which would you prefer e over p?Textbook: 39%Reference: 69%Edited collection: 51%Single-author narrative: 28%Fiction: 18%Would never prefer e: 14%
- 25. 2010 SurveyIn which cases would you use an ebook?Course-related assignment: 74%Course-assigned textbook: 49%Research: 81%Never: 7%
- 26. 2010 SurveyUsers prefer print For pleasureFor longer readingFor highlightingUsers prefer electronicFor researchFor shorter readingIf they can use an e-reader
- 27. 2010 ConclusionsMust provide e and pMust provide ability to download to e-readerMost would use ebooks for research (81%)Patron-Driven Acquisition
- 28. Do book reviews matter?
- 29. Are we buying the right books?
- 30. Spectra DimensionCollection analysis tool8 Colorado academic libraries6 undergrad librariesHoldings and circulation data – 10 yearsComparison setsChoiceLC English
- 31. Choice ReviewsColorado libraries buy more copies of books reviewed in Choice:General titles: 2.28 copiesChoice titles: 4.01 copiesChoice Outstanding Academic Titles: 4.88 copiesLevine-Clark, Michael and Margaret M. Jobe, “Do Reviews Matter? An Analysis of Usage and Holdings of Choice-Reviewed Titles within a Consortium,” Journal of Academic Librarianship 33, no. 6 (2007): 639-646. Jobe, Margaret M. and Michael Levine-Clark, “Use and Non-Use of Choice-Reviewed Titles in Undergraduate Libraries,” Journal of Academic Librarianship 34, no. 4 (2008): 295-304.
- 32. Choice ReviewsAnnual use per titleGeneral 0.46Choice 0.48Choice OAT 0.53
- 34. Choice ConclusionsChoice reviews Do predict useDon’t predict higher use ratesGood reviews are almost irrelevant40% of books at most institutions not used
- 35. What does this all mean?
- 36. ResponsesAdjusted approval planAdded more ebooksDecided to duplicate p/e on requestInstituted demand-driven acquisitionSome ILLEBLSlips
- 37. Data SourcesILSCirculation/reshelving dataILL requestsCollection analysis toolsWorldCatSpectra DimensioneBook use dataGoogle Analytics
- 38. Data SourcesAsk the userSurveysObservationFocus groups