This document proposes an information centric networking (ICN) approach for contextualized edge services. It discusses objectives like scalability, availability, and interoperability. It presents a service centric edge cloud platform with key components like an ICN service platform, orchestrator, and APIs. The platform supports open interfaces, context-aware and personalized services, and rapid service composition through network function virtualization. It describes aspects like context management, service composition methodology involving abstraction, composition and implementation phases, and functional service composition using a service-logic graph. Resource allocation and optimization problems in mapping services to infrastructure are also covered.