If your business doesn't stand for something get lost and stop wasting everyone's time
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The document discusses the importance of having a clear business purpose to seize opportunities and avoid failure, highlighting the high rate of failed businesses in the UK. It emphasizes that many businesses lack differentiation and fail to engage customers, while successful examples illustrate how purpose-driven companies thrive. The overall message is to 'stand for something or fall for anything' as a critical strategy for business survival and growth.
If your business doesn't stand for something get lost and stop wasting everyone's time
- 1. If your business doesn’t stand for something f thi get lost and stop wasting p g everyone’s time
- 2. The case for building a compelling business purpose Ray Algar, Strategic Marketer Oxygen C O Consulting li Leisure Industry Week Conference UK September 2009
- 3. You’re going to love or g g hate this presentation
- 5. A business that knows why it exists can seize future opportunities
- 6. Some companies take the p purposeful road – others don’t
- 7. No of Failed UK Businesses 39,000 2010 Estimate 36,000 2009 22,600 2008 16,000 2007 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
- 8. ? That’s 1 in 50 UK companies
- 9. 36 UK restaurants/bars went / bust every week during 2008
- 10. No of Failed UK Private Health Clubs 2009 ? 2008 96 2007 112 2006 121 2005 132 2004 61 2003 68 0 20 40 60 80 100 120 140
- 11. ? 1 in 45 UK private health clubs failed in 2008
- 12. Why do businesses fail?
- 15. Loss of market
- 17. Will these companies be p missed by customers?
- 18. The world never misses mediocre companies
- 22. “A lot of company strategies are generic, bland, ambiguous, vague uninteresting and undifferentiated” undifferentiated Professor Dave Rendall
- 24. Does the world still need video stores?
- 25. …or book stores? or
- 26. …traditional estate agents? traditional
- 27. …or travel agents? or
- 29. The web is fundamentally disrupting many traditional business models
- 33. Why this matters
- 34. Meet M t Jill
- 35. Jill is surrounded by choice y in her life
- 36. 36
- 37. 37
- 38. 38
- 39. 39
- 40. Jill often finds the choices traumatising 40
- 41. Jill’s problem is that many p y products look very similar
- 43. Something out of the ordinary is required to grab Jill’s attention
- 45. Meet Rainer Schaller McFit CEO
- 46. 46
- 47. Growth of McFit Budget Clubs 7222 2009 780,000 6931 2008 700,000 6180 2007 550,000 , 6118 2006 416,000 416 000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 Members/Club Members 47
- 49. ‘Create a business we can be proud of’
- 50. Create a drinks company that makes it easy for people to be healthy
- 51. 100% fruit – no compromise
- 52. Authentic to the core
- 53. 10% profits donated fit d t d
- 56. 2 million drinks sold each week
- 57. 65% UK smoothie market share
- 59. £100 million t illi turnover
- 60. £6 million profit illi fit
- 62. From nowhere to the world’s world s third largest phone maker in g p two years
- 63. This club chain h i collected 26 tonnes of food for young mothers and babies
- 64. Is this the world s most world’s environmentally friendly y y health club? 64
- 65. Joe wanted to make Gainesville the healthiest place to live in the USA
- 67. If they closed they would y y be genuinely missed
- 68. Can this be said for the majority of businesses we experience?
- 69. Fit Bodies Ltd Who misses medicore companies?
- 70. Does the world need a water brand just for dogs?!
- 71. Eddie Izzard has just done j a remarkable thing
- 72. Is this the world’s first free gym?
- 73. So, what , does your business stand for?
- 74. Stand for something or fall for anything
- 82. This company has p y generated buzz
- 83. The web allows remarkable things to spread rapidly
- 88. Who i R Wh is Ray Algar? 88 Al ?