IHO Concept
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The document proposes creating an International Handmade Organization (IHO) similar to the Michelin Guide but for crafters. The IHO would be a community of crafters from around the world sharing their work, stories, and tips through a multilingual blog and website. Users could vote on posts to establish a TOP rating of crafters, which would inform the creation of an e-guide and later a printed guide promoting the best authors. The IHO team aims to connect handmakers globally and help their voices be heard regardless of country or language.
IHO Concept
- 1. Concept Draft International Handmade Organization
- 2. Some points to bear in mind about Michelin Guide As a long term goal we would like to create something similar to the Michelin Guide (MG) of restaurants but for crafters. MG´is a series of annual guide books published for over a dozen countries. Its the oldest and best-known European hotel and restaurant guide, which awards the Michelin stars Rating system used in MG, which can be customized to crafters as well: indicates a "very good cuisine in its category" represents "excellent cuisine, worth a detour," "exceptional cuisine, worth a special journey"
- 3. Handmade/Crafting movement is becoming more&more popular all around the world and we want to become a part of it • Craft now is not only the act of “making” something: • It’s a public statement to set outside the mainstream industrial society, being green, being individual, participate in politics, making cities more cozy for people, etc.. • it’s not only personal passion anymore and more than just a Guild • It is particular viewpoint and attitude to the World. •The Web altered crafting landscape: • Allowing the viral spread of ideas and techniques • Creating a far reaching community, mobilizing like-minded people across different countries and languages • Opening global gates to those whose works of art might have been noticed before only in their home towns
- 4. Examples of international and local movements Knit Bombing Movement Norway – association of designers, who works with metal to promote them in other countries Recycle, Reuse African Cartel is a platform to showcase talented artists from Southern Africa, to tell their story and to help market and sell their art.
- 5. IHO concept – general idea International Handmade Organisation (IHO) is Community of Crafters and Handmaders from all around the World. We will show works of crafters from different countries that excited us, the stories behind their crafts inspired us, and we believe that our publications will inspire our participants, and maybe it will help them to discover the diversity and cultural richness of the world. As well as our featured artists will share tips, hints and ideas, how you can also bring your ideas to reality Our Goal is to start talking – about art, politics, someone in need, new working places and help all voices to be heard by wide community despite the country the artist lives and language the artist speaks.
- 6. Concept of project (brief description) We plan to create multilingual collective website-blog with smart system of voting, where crafters from all over the world can read and write posts, get rating for them and connect with each other and users by comments. Important type of posts is “item post”, smth. like short messages on the wall in our FB group with photos and short text: International Handmade Community Users can vote for such posts and then we can collect votes and create TOP of crafters-bloggers, which give us first data to begin our strategical plan – create “Handmade guide”. These scenarios were tested during the Opportunity Analysis Project. It’s not just our thoughts! :)
- 7. Target audience Handmaders, Crafters, Artisan Galleries and Museums (curators of exhibitions) Final consumers People who want to know local country arts directly from artisans without any stereotypes People who like to travel and buy something really special from the visited area
- 8. Action Steps Interconnected with main social Step 1. Create Multi-language networks, supporting different languages, so that users could blog choose. Promoting content through our Step 2. Build mail list of FBpage, LinkedIn, etc readers and contributors to write blog and translate content Define TOP rated authors, Step 3. Establish voting and artists, works of arts based on rating systems of blog posts, community members'’ feedback authors etc.. At this point we plan to start Step 4. Creating Guide of selling content best authors, first e-guide, then paper one.
- 9. IHO team represents different parts of the World and almost all of our major target markets
- 10. We are the missing piece of the puzzle!