SXSW 2012 - Chloe Gottlieb

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The document is a presentation from R/GA on building relationships in the exchange economy. It contains over 40 slides with repeated copyright notices by R/GA from 2012. The presentation discusses welcoming users to the exchange economy, targeting types of behaviors to build relationships, creating behavioral optimization loops, and building small meaningful interactions over time through a test, learn, and optimize approach.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

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Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

WELCOME TO THE EXCHANGE ECONOMY
THERE’S VALUE IN ALL LEVELS OF EXCHANGE
TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS
CREATE BEHAVIORAL OPTIMIZATION LOOPS
BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME
TEST. LEARN . OPTIMIZE.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

Proprietary & Confidential. © 2012 R/GA All rights reserved.

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SXSW 2012 - Chloe Gottlieb

1. Proprietary & Confidential. © 2012 R/GA All rights reserved.

2.  Proprietary & Confidential. © 2012 R/GA All rights reserved.

3. Proprietary & Confidential. © 2012 R/GA All rights reserved.

4. Proprietary & Confidential. © 2012 R/GA All rights reserved.

5. Proprietary & Confidential. © 2012 R/GA All rights reserved.

6. Proprietary & Confidential. © 2012 R/GA All rights reserved.

7. Proprietary & Confidential. © 2012 R/GA All rights reserved.

8. Proprietary & Confidential. © 2012 R/GA All rights reserved.

9. Proprietary & Confidential. © 2012 R/GA All rights reserved.

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11. Proprietary & Confidential. © 2012 R/GA All rights reserved.

12. Proprietary & Confidential. © 2012 R/GA All rights reserved.

13. Proprietary & Confidential. © 2012 R/GA All rights reserved.

14. Proprietary & Confidential. © 2012 R/GA All rights reserved.

15. Proprietary & Confidential. © 2012 R/GA All rights reserved.

16. Proprietary & Confidential. © 2012 R/GA All rights reserved.

17. Proprietary & Confidential. © 2012 R/GA All rights reserved.

18. Proprietary & Confidential. © 2012 R/GA All rights reserved.

19. Proprietary & Confidential. © 2012 R/GA All rights reserved.

20. Proprietary & Confidential. © 2012 R/GA All rights reserved.

21. Proprietary & Confidential. © 2012 R/GA All rights reserved.

22. Proprietary & Confidential. © 2012 R/GA All rights reserved.

23. Proprietary & Confidential. © 2012 R/GA All rights reserved.

24. Proprietary & Confidential. © 2012 R/GA All rights reserved.

25. Proprietary & Confidential. © 2012 R/GA All rights reserved.

26. Proprietary & Confidential. © 2012 R/GA All rights reserved.

27. Proprietary & Confidential. © 2012 R/GA All rights reserved.

28. Proprietary & Confidential. © 2012 R/GA All rights reserved.

29. Proprietary & Confidential. © 2012 R/GA All rights reserved.

30. Proprietary & Confidential. © 2012 R/GA All rights reserved.

31. Proprietary & Confidential. © 2012 R/GA All rights reserved.

32. Proprietary & Confidential. © 2012 R/GA All rights reserved.

33. Proprietary & Confidential. © 2012 R/GA All rights reserved.

34. Proprietary & Confidential. © 2012 R/GA All rights reserved.

35. Proprietary & Confidential. © 2012 R/GA All rights reserved.

36. Proprietary & Confidential. © 2012 R/GA All rights reserved.

37. Proprietary & Confidential. © 2012 R/GA All rights reserved.

38. Proprietary & Confidential. © 2012 R/GA All rights reserved.

39. Proprietary & Confidential. © 2012 R/GA All rights reserved.

40. Proprietary & Confidential. © 2012 R/GA All rights reserved.

41. Proprietary & Confidential. © 2012 R/GA All rights reserved.

42. Proprietary & Confidential. © 2012 R/GA All rights reserved.

43. Proprietary & Confidential. © 2012 R/GA All rights reserved.

44. Proprietary & Confidential. © 2012 R/GA All rights reserved.

45. Proprietary & Confidential. © 2012 R/GA All rights reserved.

46. Proprietary & Confidential. © 2012 R/GA All rights reserved.

47. WELCOME TO THE EXCHANGE ECONOMY THERE’S VALUE IN ALL LEVELS OF EXCHANGE TARGET TYPES OF BEHAVIORS WHEN BUILDING RELATIONSHIPS CREATE BEHAVIORAL OPTIMIZATION LOOPS BUILD SMALL, MEANINGFUL INTERACTIONS OVER TIME TEST. LEARN . OPTIMIZE. Proprietary & Confidential. © 2012 R/GA All rights reserved.

48. Proprietary & Confidential. © 2012 R/GA All rights reserved.

49. Proprietary & Confidential. © 2012 R/GA All rights reserved.

50. Proprietary & Confidential. © 2012 R/GA All rights reserved.

51. Proprietary & Confidential. © 2012 R/GA All rights reserved.

52. Proprietary & Confidential. © 2012 R/GA All rights reserved.

53. Proprietary & Confidential. © 2012 R/GA All rights reserved.