Ilyan.com services overview
- 2. International Creative Regional Solution Local Team In every market we go, we are getting the most talented people with deep local understanding and an open mind to the needs of their markets. We know that good ideas cost money, but good ideas can also work in more places than one. We are always trying to explore the opportunities for brands to unite with other markets in the region, to share the cost of a good solution and get much more impact for their joint investment. We believe that fresh thinking comes to those who see more of the world. That is why, we always combine creatives from at least two markets, to guarantee the perfect mix of local understanding and fresh ideas.
- 3. Operations in London, Bucharest, Sofia, Belgrade, and Macedonia 4+ Awards for digital design and effectiveness 16 20 years experience 20 A team of 60 experts in our offices 60 More than 500 digital projects 500 Managing 2 million fans for our clients 2million
- 4. portfolio
- 5. We come from digital… Our roots are digital. We are one of the biggest digital agencies in the SEE region helping some of the top brands with their digital presence. In the past 20 years we started from pioneering the web in 1996, mastering the web and getting numerous industry awards for it, and leading to managing over 2 million fans in different communities for our clients. We have an unmatched knowledge of the digital channels and the behaviour of all user groups in digital. We have created digital campaigns with millions of interactions and driven digital reach into the hundreds of millions. We know which tools work for which task and we are best positioned to utilise our vast user data knowledge to create the most optimal user journey.
- 6. …but we are reaching beyond it It is our deep belief that digital is wrongly conceived as a discipline of its own. But it isn’t. It is the new way people live, communicate, learn, entertain and shop. It is a shame to consider digital only the web site, or the Facebook presence, or even the YouTube channel. For us digital is the e-mail you get to remind you to pay your bills, it is the blog you read before you choose your new car, it is the app that lets you compare prices while you wait for the bus, it is the video you share with friends and joke about on Facebook or the Facebook meetup that tells you meet your friends in the club tonight. Almost every aspect of life has its own new “digital” way of doing it, and we bring the skills to make those touch points as useful, pleasurable and effective as possible.
- 7. …to deliver the ultimate journey In the end of the day, our mission is to bring people on a journey to you. To your shop, to your office, or to wherever your product is sold. Along this journey the user will pass through all the stages of noticing, getting interested, engaging, wanting, buying, using… and often repeating. We have build an award winning team of creatives from concept, strategy, copy to carefully curate these exact steps. Each journey will take your user through TV spots, billboards, magazine ads, blogs, banners, Facebook posts and web stores. No matter what the journey is, we can make sure it is consistent, it is engaging and it leads the most people to the desired destination.
- 8. what’s in a journey? Get their attention some call it the moments of truth Engage and incite desire The purchase experience The usage experience Reengage
- 9. Get their attention Engage and insite desire The purchase experience The product experience Reengage The tools of a journey? TV Radio Press Banners Search Social Media Campaigns Social Media BTL Blogs POS Events Web Sites eComme rce Instore promos Outdoor Print Mailings e-mail InStore Branding Loyalty Augmented reality Online support User community engagement Packaging Post purchase games Social media presence email re- marketing Loyalty
- 10. Get their attention Engage and insite desire The purchase experience The product experience Reengage Our service portfolio TV Radio Press Banners Search Social Media Campaigns Social Media BTL Blogs POS Events Web Sites eComme rce Instore promos Outdoor Print Mailings e-mail InStore Branding Loyalty Augmented reality Online support User community engagement Packaging Post purchase games Social media presence email re- marketing Loyalty Internal Agency Capability Capability through industry partners
- 12. What can we do with a digital booster? ATL POS BTL DigitalProduction Digital Media +10% x3 +15% 50% synergy saving
- 13. ATL POS BTL Production Media Our services ecosystem Integrated Campaign and UX Strategy Development - behavioural model analysis - “heads” creative workshop - creative platform definition - multi platform execution strategy - budget planning - procurement support
- 14. ATL POS BTL Production Media Our services ecosystem Activation campaigns digital assets production and management Landing Pages, Social Media Apps (templated & bespoke), Mobile Digital presence management - creative content creation - community management - online customer support Digital experiences development and design - web sites - mobile apps - multiplatform distributed presence - social apps
- 15. ATL POS BTL Production Media Our services ecosystem Digital media purchase and management - Facebook advertising - Premium media buying - Search advertising - Google display network advertising - Mail marketing Social media content boosting management
- 16. ATL POS BTL Production Media Our services ecosystem Interactive BTL activations with digital promotion and interaction - pre event promotion - promotion experience augmentation - event content utilisation
- 17. ATL POS BTL Production Media Our services ecosystem Point of Sale Promo Activations - subliminal sound stimulation - smart vending appliances - augmented reality - presence recognition technology - POS promotions
- 18. ATL POS BTL Production Media Our services ecosystem ATL-to-digital activations - behavioural model creation - creative platform definition - creative adaptation - digital assets production - campaign management and reporting
- 19. Make the most of our experience In this world of choices, we benefit from our scale and experience. We have people who are proficient in e-mail marketing, who are experts in social media managing huge communities, who have built the most optimised commerce web sites and the most impactful campaigns. Having all this know-how we can work with you to tailor the most efficient one for you and your goals. Let our vast experience work for your goals
- 20. Our open creative formula We know your goal is to make all these elements work together. That is why we have an “Open Formula for Creativity”. We believe good ideas can be born in different places. That is why we are eager and welcoming to collaborate with other specialists - agencies, professionals, consultants. Whatever your current mix of creative people helping in every aspect of marketing, we would love to embrace their talents and ideas and together build a better solution. We can also bring subject matter experts to the table. Through our network of partners in all areas - BTL, concept, video production, POS technology and more, we can assemble the dream team you need to bring results. We’re a good team player
- 21. At a fair cost We know cost is the main factor of each solution. That is why we try to be fair and pass on any efficiencies that our scale can bring and apply only the people and tools that will bring value to your goals. We are honest with our costs Pret-a-porter quick, efficient, cheap Bespoke solutions when needed Only the right people philosophy Out years of experience in the field allowed us to collect quite a portfolio of tools for social media campaigns and web site templates. When you need something to work, be fast with proven efficiency, we can give you the widest choice of tools that when paired with a cool creative will result in an effective campaign. Sometimes the impeccable impact of the experience is the thing that the whole campaign hangs on. In these cases we can deploy the #DreamTeam. Our award winning creative and UX team has proven itself in delivering awe inspiring experiences in which every little detail is carefully thought out. It has been our firm belief that every task has its unique recipe for success, that includes the right people. We are not in the business of filling up spare capacity. We believe in engaging only the right people needed for the task. So when a project comes, we study its goals and prerequisites to assemble just the right team - no unneeded time and costs.
- 22. Some things can be quick and easy In our business we know that some technologies and mechanics are rapidly commoditising. We have collected a vast toolset of such most wanted tools that we can deploy rapidly Newsfeed Games Ready-to-go Social Apps Fully Flexible Social Templates 5 mechanics Full design flexibility 5 days deployment up to €1800 20 game mechanics Full skinning of the game 3 days deployment up to €1800 12 apps Customisable template 1 day deployment from: €10/day See demo at: http://goo.gl/YZTQvs Download Games Inventory http://goo.gl/XL58xN See demo at: www.CaptnSocial.com
- 23. Let us bring people on a journey to you London +44 20 3540 4845 hello@ilyan.com Bucharest +40 730 014 928 salut@ilyan.com Sofia +359 2 980 30 53 privet@ilyan.com A line is a dot that went for a walk Paul Klee