IMC UX
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The document discusses user experience (UX) design principles and emphasizes the importance of creating engaging designs that prioritize human experiences across various media. It outlines the challenges in achieving great UX, such as corporate silos and outdated methods, while highlighting the value of research, branding, and accessibility in the design process. The role of modern technologies, like the iPad, is also underscored as a factor in redefining UX through new interaction paradigms.
IMC UX
- 1. User Experience Design U of U IMC Certificate Class March 1, 2010
- 2. Experience Design “The design of anything independent of medium or across media with human experience as an explicit outcome and human engagement as an explicit goal” - Jessie James Garrett, Adaptive Path
- 4. User Experience & IMC The digital actualization of IMC is User Experience Design (UX)
- 5. User Experience Happens... UX happens with or without design consideration!
- 6. There is no “I” in Integrated
- 7. Uncoordinated elements of a web experience creative visual design copy/text marketing business information/content navigation information layout/content presentation architecture/ interaction interactions/system response design processes outside animations resource music/sound engineering error messages product VP’s assistant help via Cindy Chastain
- 8. UX Challenges • Isolated corporate silos • Old school approaches • web as print • interruptive advertising • “mediumism” = academic approach • Powerless middle management • Prohibitive culture • Truly a multidisciplinary skill
- 9. Achieving Great UX • Willing Management (Leadership vision) • Open Culture (Fail Fast, Fail Often) • Agile Business Model (Adaptability)
- 10. UX for Business “Good design is good business” - TJ Watson, founder of IBM
- 11. UX is Good Business Apple Electronic Arts Google Jet Blue Netflix Nike Progressive RIM Target Yahoo
- 12. UX: From 50,000 Feet
- 14. The Process Basic business we’re skimming: • Research • Analysis • Strategy • Branding
- 15. Elements of UX Values Deliverables via Vinay Mohanty via Peter Morville
- 16. UX Values Useful If it's not useful, who cares if it's usable? Usable Don't make me think! ! ! (Steve Krug, who wrote the book) Desirable Positive experiences build brand loyalty. Accessible Available to all, regardless of disability. Findable You can't use what you can't find. ! ! (Peter Morville: The Age of Findability) Credible Quality design builds trust. via Morville & Mohanty
- 17. UX Equation Tangible Intangible function beauty Optimal performance emotion User ease of use meaning Experience via Cindy Chastain
- 18. UX: A Process
- 19. The User Focus • Internal perception of your customer is usually not as close to reality as your company thinks; likely shaped by internal factors like formal accounting divisions • Be a pusher: the term “User” is also associated with drug dealers! Internet behavior is addictive, so be on the supply side
- 20. Brand Messaging Value Proposition Stakeholders Strategic Message Internal: Board, Exec, Sales, etc. “Individual Message” External: Vendors, Competition, Members “Individual Message” Context
- 21. Context: Personas !"#$" User Stories (Use Cases)
- 22. Context: Matching User Behavior !"#$%&
- 23. Context: Matching User Behavior !"#$%& !"#$%&' !"#$#% !"#"$%&'" !"#$%#$ !"#$#%&#
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- 25. Content Flow Utilizing the Internet as a publishing platform, brands must realize that it is a fast moving STREAM and publish accordingly photo via Flickr user alexwilkes
- 26. Digital Design Deliverables Information Utility = Architecture Interaction Usability = Design + Design = Graphic Design User Experience
- 27. Digital Design Deliverables Utility = IA Outline Usability = IxD Wireframes + Design = Art Flats UX
- 28. Website UX Design Process User Testing/ Branding Research Messaging Maintenance Personas Q/A IxD Content Technical Strategy Production UX IA Art *based on work by Challis Hodge
- 29. Technology
- 30. Development Approaches • Open Source vs Commercial • Waterfall vs Agile • Custom vs Frameworks vs Platforms • User-Centered Design vs 37signals
- 31. Online Marketing If you build it, they won’t necessarily come... • SEO: Search Engine Optimization • Advertising: Key Word, Display • Analytics & Optimization • Content Scheduling & Creation • Promotions • Email Campaigns • Social Media: Monitoring & Engagement
- 32. Oh... about the iPad • This “magical” device will redefine UX - Fullscreen Multitouch! • Success Factors • Kills the “desktop/windows/folders” GUI metaphor • Apps make the device an “appliance” • Expanded gesture vocabulary feels natural • Smart “head” to other devices via docking • Integrated content delivery
- 33. Thank You! Chris Carlston Solutions Architect Digital Strategist chris.carlston@raremethod.com @chriscarlston