The document discusses how a large automotive retailer integrated Rational Software Architect, WebSphere Message Broker, and Rational Team Concert into a software factory to develop an integration layer between a new point of sale system and SAP backend. Key challenges included a multi-vendor global team and parallel development of UI, integration, and backend layers. The software factory employed model-driven development, continuous integration, and practices like architectural modeling in UML, automated WSDL generation, tracking work items and impediments, and collaborative configuration management to help coordinate distributed development and integrate results.