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WHO Guide “Tailoring Immunization 
Programmes”: 
introduction in Bulgaria and first results 
WHO European Regional Meeting of National Immunization Programme Managers 
Antalya, Turkey, 18 – 20 March 2014 
Angel Kunchev, MD, 
Chief State Health Inspector, 
Ministry of Health of Bulgaria 
Radosveta Filipova, MD, 
Head, State Health Department, 
Ministry of Health of Bulgaria
• Southeastern Europe – Balkan peninsula 
• Territory 110 993 km2 ; 
• 28 administrative regions, 263 municipalities 
• Total population 7 563 710 
• Urban areas population 70,17 % 
• Ethnic structure: 
• Bulgarians 84 % 
• Turks 9,4 % 
• Roma 4,7 % 
• Other minorities (Armenians, Vlachs, 
Jews etc.) 1,9 % 
• Live births 80 956 
• Birth rate 10.7/ 1000 
• Infant mortality rate 9,0 / 1000 life births 
• Natural growth - 3,5 / 1000 
• Life expectancy 73,4 yr. 
Source: National Center of Health Informatics, 
Basic Statistic Information for 2011
What a TIP Approach means? 
A pathway to understand what influences caregivers when 
they consider whether or not to vaccinate their child and to detect 
determinants providing opportunity, ability and motivation to 
vaccinate or not. 
Why especially Bulgaria was chosen? 
The measles outbreak in Bulgaria 2009 – 2011 
predominantly affected vulnerable groups of population and 
pockets of non-immunized or partially immunized individuals at 
subnational levels despite the national coverage for the first dose 
of MMR vaccine was near 96%.
MEASLES CASES IN BULGARIA AFTER THE INTRODUCTION OF 
MEASLES IMMUNIZATION, 1969 
Source: National Centre of Infectious and Parasitic Diseases, 
Bulgaria, 2013
NATIONAL IMMUNIZATION COVERAGE WITH MMR VACCINE IN 
BULGARIA, 2001-2012 
Year 
VACCINE COVERAGE (%) 
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 
MMR at 
13 mos 
90.1 92.1 95.5 94.7 96.2 95.7 96.0 95.9 96.1 96.5 94.5 93.7 
MMR at 
12 yrs 
68.8 79.2 89.4 90.8 92.4 93.3 94.0 94.3 92.8 95.7 93.9 94.0 
Source: National Centre of Infectious and Parasitic Diseases, Bulgaria, 2012
MEASLES OUTBREAK IN BULGARIA, 2009-2011 
∞ Marinova L., Epidemiology of measles in Bulgaria during the elimination and prospects for effective surveillance. PhD thesis, Sept. 2012. 
Total number 
Number of Roma people 
% 
Measles cases 24 208 21 701 89.6 
Deaths 24 22 91.7
VACCINATION STATUS OF MEASLES CASES IN BULGARIA, 2009- 
2011 
Number of 
vaccine doses 
Number of cases by age groups 
Total 
≤ 1 1-4 5-9 10-14 15-19 20-29 30+ 
0 3 301 1 368 266 145 120 42 20 5 262 
1 18 2 085 2 174 1 259 541 69 20 6 166 
2 3 107 188 329 518 80 13 1 238 
No data 569 2 299 1 938 1 880 1 988 1 719 1 306 11 699 
Total 3 891 5 859 4 566 3 613 3 167 1 910 1 359 24 365
LESSONS LEARNED 
• The approach to a better measles control in Bulgaria should be focused 
on the improvement of the routine immunization activities of 
underserved Roma communities through better communication and 
awareness of the community and permanent collaboration with the 
Network of the Health Mediators and other NGOs. 
• Because the level of vaccination coverage is very much depending on 
the knowledge of the health care workers, different strategies and 
trainings targeting health professionals should be implemented.
Health mediator – what does mean? 
 National network of Health mediators was established in 2007 in the frame 
of a PHARE project and transferred after finishing the Project in a 
municipality employees financed by the state budget. 
 General requirements for Job position 
Education: Secondary school 
Qualification: Completed specialized training course for a health 
mediator, approved by the Ministry of Health or Diploma (Certificate) from a 
Medical College 
Languages: Knowledge of Romany/Turkish language is commendable 
Additional requirements: Knowledge about the health and social 
legislation and relevant national policies 
Job description: Mediates the process of ensuring access to health 
services of representatives of vulnerable minority groups
Major responsibilities 
 Work with clients: · Good knowledge and formulation of the problem;· Assessment of 
the difficulties connected with the access to the respective services and elaboration of a 
work plan on the case. 
 Facilitation of the process of access to services in the sphere of health care for 
people, needing medical assistance:· Helps (accompanies, informs, clarifies, explains) 
with the contacts between the GP and/or other medical experts and the patient. 
 Assistance in the communications with the Health Insurance Fund:· The health 
mediator provides information on the necessity and significance of the services, provided 
by the National Health Insurance Fund and helps with the filling in of the necessary 
documentation. 
 Assistance with the communications with the Department for Social Assistance, the 
State Agency for Child Protection and the Commission for Protection against 
Discrimination:· The Mediator provides information about the functioning of these 
institutions and facilitates the clients’ access to them. 
 Health education and prevention care for the population:· Consults the target group 
on issues related to family planning and reproductive health;· Explains the benefits of 
vaccinations and immunizations.
TIP Problem Statement - Bulgaria 
• Health problem 
• Potential 
primary 
audience 
• Under-vaccination for childhood 
diseases among vulnerable pockets 
of the Bulgarian population, 
evidenced by the 2009-2010measles 
epidemic 
• Health mediators who act as 
gatekeepers for vaccination 
communication, education, reminder 
and access to health and social 
services 
• Caregivers/parents of children up to 
3 years
Strategic activities 1 
• Identify and share best 
practices in health mediation 
in the context of child 
vaccination promotion 
• Revise the job description 
for health mediators and 
include more attention to 
maternal and child 
health/immunization 
• Use HM Internet platform to identify 
best practices 
www.zdravenmediator.net 
• Organize regional/national 
workshops to share best practices 
• Identifying unregistered to local GP 
children 
• Provide them information on health 
services available including 
vaccinations and help them to take 
decision 
• Reminding parents for the time of 
coming vaccinations
Strategic activities 2 
• Increase competences of 
health mediators in maternal 
and child health and 
Immunization 
• Provide continuing 
education to existing health 
mediators 
• Provide more hours in the current 
curriculum of health mediators in 
the field of MCH, CD protection 
and immunizations 
• Involve local GPs in the health 
mediator training programme 
• Upgrade the training with best 
practices in interpersonal 
communication and vaccination 
promotion
Strategic activities 3 
• Promote municipal level 
relationships and 
collaboration between 
health mediators, social 
workers, Regional Health 
Inspectorates and GP’s 
• Develop and disseminate 
job aids for use by health 
mediators 
• Organize regional workshops to 
improve inter-institutional 
relationships and coordination – 
Collect and disseminate best practices 
at the municipal level 
• Develop and disseminate reminder 
posters, recall aids 
• Develop a standard flip-chart (incl. 
vaccination calendar, information on 
VPD and benefits and value of 
vaccination ) to guide “health-talks” 
in the community 
• Design standard module/plan for 
holding a community “health-talk”
“LETS TALK ABOUT PROTECTION” PROJECT 
This collaborative project aims to: 
 perform cultural adaptation of the European materials on immunizations; 
 facilitate the communication between healthcare providers (HCPs), Health 
mediators (HMs) and parents on the topic of vaccination; 
 explain in simple language, graphics and pictures the benefits and risks from 
immunization; 
 give answers to the most popular concerns that parents have towards 
vaccination.
Tailoring immunization programmes in Bulgaria
Tailoring immunization programmes in Bulgaria
RESULTS AND WHAT COMES NEXT? 
 Increasing the number of Health Mediators of national level – 
130 for 2013 in 71 municipalities, 150 for 2014 in 79 
municipalities 
 Organize a national meeting in April 2014 with participation 
of Health Mediators, epidemiologists and GP’s during the 
EIW 2014 
 Develop and disseminate print materials on different languages 
for Roma and refugees
Illegal migrants identified on the 
Bulgarian-Turkish green, 2012 and 2013 
4000 2012 
3500 
3000 
2500 
2000 
1500 
1000 
500 
0 
2013
Syrian children ready for immunization in 
the refugee camp in Harmanly

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Tailoring immunization programmes in Bulgaria

  • 1. WHO Guide “Tailoring Immunization Programmes”: introduction in Bulgaria and first results WHO European Regional Meeting of National Immunization Programme Managers Antalya, Turkey, 18 – 20 March 2014 Angel Kunchev, MD, Chief State Health Inspector, Ministry of Health of Bulgaria Radosveta Filipova, MD, Head, State Health Department, Ministry of Health of Bulgaria
  • 2. • Southeastern Europe – Balkan peninsula • Territory 110 993 km2 ; • 28 administrative regions, 263 municipalities • Total population 7 563 710 • Urban areas population 70,17 % • Ethnic structure: • Bulgarians 84 % • Turks 9,4 % • Roma 4,7 % • Other minorities (Armenians, Vlachs, Jews etc.) 1,9 % • Live births 80 956 • Birth rate 10.7/ 1000 • Infant mortality rate 9,0 / 1000 life births • Natural growth - 3,5 / 1000 • Life expectancy 73,4 yr. Source: National Center of Health Informatics, Basic Statistic Information for 2011
  • 3. What a TIP Approach means? A pathway to understand what influences caregivers when they consider whether or not to vaccinate their child and to detect determinants providing opportunity, ability and motivation to vaccinate or not. Why especially Bulgaria was chosen? The measles outbreak in Bulgaria 2009 – 2011 predominantly affected vulnerable groups of population and pockets of non-immunized or partially immunized individuals at subnational levels despite the national coverage for the first dose of MMR vaccine was near 96%.
  • 4. MEASLES CASES IN BULGARIA AFTER THE INTRODUCTION OF MEASLES IMMUNIZATION, 1969 Source: National Centre of Infectious and Parasitic Diseases, Bulgaria, 2013
  • 5. NATIONAL IMMUNIZATION COVERAGE WITH MMR VACCINE IN BULGARIA, 2001-2012 Year VACCINE COVERAGE (%) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 MMR at 13 mos 90.1 92.1 95.5 94.7 96.2 95.7 96.0 95.9 96.1 96.5 94.5 93.7 MMR at 12 yrs 68.8 79.2 89.4 90.8 92.4 93.3 94.0 94.3 92.8 95.7 93.9 94.0 Source: National Centre of Infectious and Parasitic Diseases, Bulgaria, 2012
  • 6. MEASLES OUTBREAK IN BULGARIA, 2009-2011 ∞ Marinova L., Epidemiology of measles in Bulgaria during the elimination and prospects for effective surveillance. PhD thesis, Sept. 2012. Total number Number of Roma people % Measles cases 24 208 21 701 89.6 Deaths 24 22 91.7
  • 7. VACCINATION STATUS OF MEASLES CASES IN BULGARIA, 2009- 2011 Number of vaccine doses Number of cases by age groups Total ≤ 1 1-4 5-9 10-14 15-19 20-29 30+ 0 3 301 1 368 266 145 120 42 20 5 262 1 18 2 085 2 174 1 259 541 69 20 6 166 2 3 107 188 329 518 80 13 1 238 No data 569 2 299 1 938 1 880 1 988 1 719 1 306 11 699 Total 3 891 5 859 4 566 3 613 3 167 1 910 1 359 24 365
  • 8. LESSONS LEARNED • The approach to a better measles control in Bulgaria should be focused on the improvement of the routine immunization activities of underserved Roma communities through better communication and awareness of the community and permanent collaboration with the Network of the Health Mediators and other NGOs. • Because the level of vaccination coverage is very much depending on the knowledge of the health care workers, different strategies and trainings targeting health professionals should be implemented.
  • 9. Health mediator – what does mean?  National network of Health mediators was established in 2007 in the frame of a PHARE project and transferred after finishing the Project in a municipality employees financed by the state budget.  General requirements for Job position Education: Secondary school Qualification: Completed specialized training course for a health mediator, approved by the Ministry of Health or Diploma (Certificate) from a Medical College Languages: Knowledge of Romany/Turkish language is commendable Additional requirements: Knowledge about the health and social legislation and relevant national policies Job description: Mediates the process of ensuring access to health services of representatives of vulnerable minority groups
  • 10. Major responsibilities  Work with clients: · Good knowledge and formulation of the problem;· Assessment of the difficulties connected with the access to the respective services and elaboration of a work plan on the case.  Facilitation of the process of access to services in the sphere of health care for people, needing medical assistance:· Helps (accompanies, informs, clarifies, explains) with the contacts between the GP and/or other medical experts and the patient.  Assistance in the communications with the Health Insurance Fund:· The health mediator provides information on the necessity and significance of the services, provided by the National Health Insurance Fund and helps with the filling in of the necessary documentation.  Assistance with the communications with the Department for Social Assistance, the State Agency for Child Protection and the Commission for Protection against Discrimination:· The Mediator provides information about the functioning of these institutions and facilitates the clients’ access to them.  Health education and prevention care for the population:· Consults the target group on issues related to family planning and reproductive health;· Explains the benefits of vaccinations and immunizations.
  • 11. TIP Problem Statement - Bulgaria • Health problem • Potential primary audience • Under-vaccination for childhood diseases among vulnerable pockets of the Bulgarian population, evidenced by the 2009-2010measles epidemic • Health mediators who act as gatekeepers for vaccination communication, education, reminder and access to health and social services • Caregivers/parents of children up to 3 years
  • 12. Strategic activities 1 • Identify and share best practices in health mediation in the context of child vaccination promotion • Revise the job description for health mediators and include more attention to maternal and child health/immunization • Use HM Internet platform to identify best practices www.zdravenmediator.net • Organize regional/national workshops to share best practices • Identifying unregistered to local GP children • Provide them information on health services available including vaccinations and help them to take decision • Reminding parents for the time of coming vaccinations
  • 13. Strategic activities 2 • Increase competences of health mediators in maternal and child health and Immunization • Provide continuing education to existing health mediators • Provide more hours in the current curriculum of health mediators in the field of MCH, CD protection and immunizations • Involve local GPs in the health mediator training programme • Upgrade the training with best practices in interpersonal communication and vaccination promotion
  • 14. Strategic activities 3 • Promote municipal level relationships and collaboration between health mediators, social workers, Regional Health Inspectorates and GP’s • Develop and disseminate job aids for use by health mediators • Organize regional workshops to improve inter-institutional relationships and coordination – Collect and disseminate best practices at the municipal level • Develop and disseminate reminder posters, recall aids • Develop a standard flip-chart (incl. vaccination calendar, information on VPD and benefits and value of vaccination ) to guide “health-talks” in the community • Design standard module/plan for holding a community “health-talk”
  • 15. “LETS TALK ABOUT PROTECTION” PROJECT This collaborative project aims to:  perform cultural adaptation of the European materials on immunizations;  facilitate the communication between healthcare providers (HCPs), Health mediators (HMs) and parents on the topic of vaccination;  explain in simple language, graphics and pictures the benefits and risks from immunization;  give answers to the most popular concerns that parents have towards vaccination.
  • 18. RESULTS AND WHAT COMES NEXT?  Increasing the number of Health Mediators of national level – 130 for 2013 in 71 municipalities, 150 for 2014 in 79 municipalities  Organize a national meeting in April 2014 with participation of Health Mediators, epidemiologists and GP’s during the EIW 2014  Develop and disseminate print materials on different languages for Roma and refugees
  • 19. Illegal migrants identified on the Bulgarian-Turkish green, 2012 and 2013 4000 2012 3500 3000 2500 2000 1500 1000 500 0 2013
  • 20. Syrian children ready for immunization in the refugee camp in Harmanly