Implementing Google Products - Agility2013
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This document discusses several Google products including Google Analytics Premium, DoubleClick by Google, Google AdWords, and Google Content Experiments. It notes some performance and scaling issues with these products, such as DoubleClick tags slowing page performance as more are added, AdWords officially only supporting one tag per page, and Content Experiments modifying the page head for each test. The document also covers concerns around synchronous calls negatively impacting performance and potential SLA troubles.
Implementing Google Products - Agility2013
- 1. Enterprise Tag Management Deploying Google Products Matt Latimer – Manager of Client Success
- 2. Products We’ll Cover Google Analytics Premium DoubleClick by Google Google AdWords Google Content Experiments #agility2013
- 3. Concerning Performance DoubleClick by Google – The Iframe is evil! Google AdWords – Multiple synchronous calls Google Content Experiments – Synchronous call in <head> SLA troubles #agility2013
- 4. The Issue of Scale Google Analytics – Cross-domain tracking – Data Normalization DoubleClick – More tags, worse performance AdWords – Officially supports one tag/page Content Experiments – Modify the <head> for each test #agility2013
- 5. Hands On