Implementing Social Media
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The document outlines steps for a community foundation in Shoreview, Minnesota to implement social media to strengthen community engagement and raise awareness and funds. The 7 steps include: 1) getting board members active on social media; 2) beefing up their Facebook page; 3) becoming ambassadors who spread the word; 4) enticing audiences with engaging content; 5) marketing to current donors and the public; 6) sparking excitement with contests and auctions; and 7) having fun while raising funds and gaining new connections. The overall goal is to use online networks like Facebook to build lasting relationships in the community.
Implementing Social Media
- 2. Who Is Active On Social Networks?
- 4. Social Media Overview Social Media Objective: Strengthen the community in Shoreview, Minnesota by engaging within online social networks to create & sustain lasting relationships among residents to raise awareness & funds for the community while building a much more social neighborhood.
- 5. Goals •Increase Facebook fan page involvement • Offer residents community updates & news • Generate communication among the Shoreview area • Nurture lasting relationships with donors & residents • Stay current, raise some money & have fun!
- 6. Step 1: Plant The Seed
- 7. Board Member Involvement Practice • Get active on social networks • Become familiar with platform (facebook)
- 8. Begin interaction with the SCF Facebook page • Share information • Post pictures & events • Comment & reply on wall posts
- 9. Step 2: Beef Up Facebook Page Transfer important content from website • donation area • grant app • grant awards deluxe careers
- 10. Step 3: Become An Ambassador Spread the Word • Communicate with friends, family, neighbors • Recommend SCF page to friends “Check out the SCF on Facebook!”
- 11. Step 4: Entice Audience Give people a reason become involved...
- 12. HOW!
- 13. Create An Engaging Online Community Post & Provide: • Relevant news • A way to give back to community ($) or (volunteering) • Area to learn • Contests • Bond with Shoreview community & friend other residents • An easy form of communication • Area for voices to be heard
- 14. Step 5: Marketing Current Donors • Reach them • email/mail “Find us on Facebook” • Print-2-Digital
- 15. Marketing... Publicize you’ve gone social! Handouts / Literature • What is facebook? • Explanation of benefits • Directions on how-to set up and “like”
- 16. Facebook Ad • Build awareness • Promote an event • Donation opportunities
- 18. stuff
- 19. Facebook Contest / Auction • Reel in an initial audience • Showcase your involvement in social media • Contact local biz - cross promote on facebook • Involve facebook in next auction
- 20. Step 7: Have Fun! • Social media is awesome! • Exhibit the effort... receive results! • Raise $ • Gain a friend?... probably