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Improve the quality of relationships using 
the iMA Diagnostic ‐ What colour are you? 
   
 
Improve the quality of relationships using the iMA Diagnoistic Mar 2020 v1.0    ©Team Animat
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, 
that goes to his heart.” Nelson Mandela 
We are all facing new and unexpected challenges which can only be overcome by working effectively as individuals, with 
others, in teams and as part of organisations. Understanding our own and other people’s strengths and working styles 
and then adapting to suit will be critical to improving relationships. To help we would like to offer you the following. 
 
Complete the iMA Diagnostic at www.ima‐pm.co.uk. This will provide you with an indication of your preferred 
communication and engagement style (used by 9000 people over the last 5 years). Please remember that we are a 
combination of styles. Summarised below are the characteristics of the 4 primary styles (High Red, Yellow, Green and 
Blue) and how to best engage with them. Use it to consider how best to adapt your behaviours to engage and therefore 
work more effectively with someone who may have a different style. You can ask people to complete the diagnostic, 
showing how important you take the relationship, or try different approaches and find out which works best.  
 
 
The typical strengths, key point when engaging with and behaviours when under stress are given below. 
 
 
 
This asset is part of the iMA Suite provided by Team Animation Ltd to support people in this time of crisis. We hope you find it of 
value. If we can help further then please contact Donnie MacNicol on 07799 766238 or donnie@teamanimation.co.uk. Follow 
Donnie on LinkedIn here or on Twitter at donniemacnicol for similar materials. Please feel free to forward to people you believe 
would find it of value. 

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Improve the quality of relationships using the iMA Diagnostic