Improvements to Products
- 1. IMPROVEMENTS I have had my production pieces evaluated and have found various aspects that need to change in order to maximise the potential of the magazine and its ancillary products. Here they are…
- 2. • Move Open gardens cover line to current position of slogan. • Move the slogan to underneath the ‘-shire’ in the masthead. Make smaller and put in a simpler, less traditional font e.g. Arial, Verdana or Tahoma • Move cover lines on the left in slightly so all the cover lines on the left hand side are in line • The banner across the top should refer to more content. I would reference the Gardening Dos and Don’t in your features list and include a photograph of a flower in the right hand corner of the banner. • The Free Inside button isn’t really clear: WHAT’S free inside?? The 2 magazines you suggest are not mentioned on the contents page which is odd. • Change Travelling to Travel. • Make sure dividers across the bottom are all the same (dots OR lines) • Change to Property Boom in Cossington FRONT COVER
- 3. CONTENTS • Images should have accompanying page numbers in the corner (landmark at Bradgate link to Visiting; deer link to Bradgate) • Replace Contents with THIS MONTH • Replace Travelling with Travel • ‘Win a two week cruise visiting Hawaii and California’ • Underneath the cruise competition, start a new section called Regulars. • Subscribe discount needs to be consistent; it’s 25% in the contents and 20% in the button at the bottom. • ‘Property boom in Cossington’ – link to the house image • Link female image to cooking story by mentioning chef’s name.
- 4. DPS • Main image should cover half of left hand page and overlap onto right hand side. • The title of the article should be over the image and be called AN.TICS IN THE SHIRE • Where the title currently is, add a strapline to give information about the article and who wrote it e.g. Francesca Orton explores the new shopping mecca in Syston. • The bottom left image should be of the owners and needs a caption underneath. • Once the main image has stretched over onto the right hand page you should only have room to keep the last two columns of text. At the top of the column have the two images currently on page 7, stacked on top of each other at the start of this column with captions underneath. You will need to make the images bigger. • Make sure wrapping of text has the same gap on each side of the pull quote. You will need to move the pull quote on page 7 down once the two images are in place in the last two columns. • Next to the page number, put the magazine title and issue date.
- 5. POSTER • I would make the central image slightly bigger so there is less space at the top of the image. • ‘Search Leicestershire Living…’ should be in a smaller font with blending options such as a drop shadow or stroke. It should also be in the same font as the font used in the bottom right hand corner. Also stack Search/ Leicestershire/ Living on… on top of each other. • Replace ‘month’ with March. • I would have your tagline stretching across the top of the page. Add some blending options to it e.g. drop shadow in blue or green to reflect house style. It could also be bigger • Make sure the featured magazine on the page if the full front page and it can be slightly bigger. • Across the bottom of the image, include ‘Available at…’ and then include the logo for WH Smith. Use the font for the ‘Get Your…issue’.
- 6. RADIO • Start with the ambient sound of birds and then the door closing as if the speaker has just returned from a walk • Need to intersperse with vox pops with audience members saying what they like about the magazine; make sure there is ambient sound as if they are in town