The document discusses how an audit firm improved its use of data analytics over time. It invested in skills and technology, allowing it to expand the number and types of analytics used from 10 in 2015 to over 260 in 2016. Common challenges mentioned include dealing with disparate systems and data quality issues. The audit firm aims to better understand business processes, identify appropriate data sources, and continuously improve analytic effectiveness. Several specific types of accounting analytics are described that could help focus audit efforts, such as Dupont analysis, revenue/expense recognition testing, and fraud prediction models.
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