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Improving conversions through improving e commerce process (2003) marcel
- 1. Improving Conversions Through Improving e-Commerce Process Marcel Wasserman
- 2. Index What Measurement & Analytics Reverse Funnel How to Improve Conversions in 24 Hours
- 3. 1. What
- 4. “ Doubling your conversion rate is easily achievable.”
- 5. Decreased Abandonment Rate by 20%
- 6. Causes of Shopping Cart Abandonment
- 7. 2. Measurement & Analytics
- 8. How? Analytics Conversion Tracking Website Optimizer
- 9. Track Entire e-Commerce Process
- 10. A/B Testing #1 It’s Free #2 Will NOT affect SEO #3 Deep Support #4 Great Reporting www.google.com/WebsiteOptimizer
- 11. Website Optimizer Case Study “ doba.com increased conversions 70% and member sign-ups 50%”
- 13. Barry Schwartz on The Paradox of Choice
- 15. Reverse Funnel Approach to Decisions
- 17. 3. How to Improve Conversions in 24 Hours
- 18. 5 Ways to Increase Conversions in 24 Hours Trust Marks Checkout Breadcrumbs Anonymous Purchases “ First Fold” and Page Cleanup Manual Usability Tests
- 19. Paid SSL Certificates $79 per month $369 per month $54 per month
- 20. Paid Security Seals Security Scan. $500 - $1500 per year High-end privacy verification. $1,000 to $14,000 per year. Security Scan. Under $1000 per year
- 21. McAfee SECURE Case Study “ BilletAnything.com (UniqueAutoDepot.com) increased conversions 16.49% in a month”:2009 A/B test
- 23. First Fold
- 24. Thanx [email_address] LinkedIn: Marcel Wasserman
- 25. References Improving Your Checkout Process: http://www.doubleplus.com/improving-your-checkout-process.html Forrester: Understanding Shopping Cart Abandonment: http://www.forrester.com/rb/Research/understanding_shopping_cart_abandonment/q/id/56827/t/2 Barry Schwartz on The paradox of choice: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html His Book, also called “The paradox of choice”: http://www.kalahari.net/books/The-Paradox-of-Choice/632/27853653.aspx Don't Make Me Think! A Common Sense Approach to Web Usability - Steve Krug: http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107 . BilletAnything.com case study : http://images.scanalert.com/pdf/MS_CaseStudy_billet-anything_final.pdf Google Products Browser Size display tool: http://browsersize.googlelabs.com Analytics: https://www.google.com/analytics Adwords: https://adwords.google.com/ Website Optimizer: https://w ww.google.com/WebsiteOptimizer Website Optimizer Doba.com case study: http:// www.google.com/intl/en/websiteoptimizer/doba.html