Improving User Feedback on LDS.org - 2015
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The document provides an overview of updates to digital marketing and research services at lds.org in 2015, focusing on feedback mechanisms and enhancements to user experience. It discusses the integration of analytics, improvements in feedback collection, and plans for future enhancements, including a new global form and case management tools. Key personnel involved include James Valentine, who oversees conversion rate optimization and A/B testing recommendations.
Improving User Feedback on LDS.org - 2015
- 1. DIGITAL MARKETING AND RESEARCH SERVICES LDS.ORG FEEDBACK UPDATE 2015 Overview and Highlights
- 2. James Valentine Manager, Conversion Rate Optimization A/B and MVT Testing Recommendations Personalization tools LeanUX methodology Voice-of-Customer (Feedback) Digital Marketing and Research Services Group
- 3. Background New Form and Features Roadmap
- 4. Accessible via the global footer.
- 6. OBSERVATIONS Manual process to deliver and derive insight from feedback. User had task to map feedback to relevant department. User given a carte blanche without much guidance.
- 7. Background New Form and Features Roadmap
- 8. Improve data collected. GOALS Create integration with Analytics. Prepare for future enhancements. Improve user experience.
- 16. User Allegiance Response Team Analytics Product Management
- 17. Background New Form and Features Roadmap
- 18. CASE MANAGEMENT VOICE Updated Global Form Analytics Beta Case Management Beta Case Management Design/Onboarding Case Management Mobile App Feedback Dashboarding/Alerts Q2 Q3 Q4 Global Form 1.2 (REST API) Expanded languages Hosted Form Design 2016… Retire Voice
- 19. THANK YOU James Valentine R—— M———— Questions about data collection/program design Feedback response and reporting