Imt b comm revision
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This document discusses the importance of soft skills for success in business. It notes that soft skills account for 85% of the factors considered in interviews and 80% of the reasons for employee termination. Good communication skills are key to good business and the document outlines various types of workplace communication, including how to plan messages, choose an appropriate channel and structure messages for different audiences and purposes. It also provides guidance on drafting good and bad news messages as well as tips for effective email marketing communication.
Imt b comm revision
- 2. ROLE OF SOFT- SKILLS 1st Step of Success: Interview to Promotion A Major Role in Failure: Youโre Fired Soft Skills 85% Domain Knowledge 15% Soft Skills 80% Domain Knowledge 20% Interviews Getting Sacked
- 3. Good Communication- Good Business
- 4. Purpose & Broad Classification Of Business Comm. โข To Inform โข To Persuade โข To Convey Goodwill โข To Establish Credibility
- 6. Planning Written and Spoken Messages 1 2 3 4 5 6 7 Deter-mine Envision Consider Choose a the purpose the the channel and select the audience context and the channel medium Adapt the message to audience needs and concerns Organize the message Prepare the first draft Determine the Type of Message โข Good news messages โข Neutral messages โข Bad news messages โข Persuasive messages
- 7. Type of Message โข Good news messages โข Neutral messages โข Bad news messages โข Persuasive messages Types of Context โขPhysical Context โขSocial Context โขChronological Context โขCultural Context Types of Workplace Audiences โข Managerial โข Non-expert โข Expert โข International/multicultural โข Mixed Channel & Media โขSpeed โขTime โขCost โขAudience
- 8. Effective Communication โข Outline - Opening โ Body- Closing โข Focus of Audience โ โMeโ Attitude โ โYouโ Attitude
- 10. Drafting Bad News โขPosition strategically โขPassive voice โขPositive language โขImply the refusal โข Counterproposal : (Tangible or intangible): States what you can do or offer โข โSilverโ lining : Provides a thought that turns the discussion to a positive direction Drafting Claim News โขClaim > Evidence >> Reasoning >>> Explanation
- 11. E-MAIL - Real-time - Cost effective - Efficient In Internal and External communication -But Considered as Legal Proof too
- 13. MOBILE Devices Focused Email Marketing
- 14. Interview TYPES โข Structured interview โข Unstructured interview โข Stress interview โข Group interviews โข Virtual interview
- 15. Thank You!