This document discusses improving in-app search and content discovery. It proposes that apps should act as content providers and use cloud APIs to surface local content within activities and providers. A portal is described as a way to shorten the distance between users and content by allowing users to find and view content directly within apps through search, categories, and behaviors. The document also discusses reimagining launchers to directly open the right app or content based on context and to jump directly to in-app activities through hyper searching of app and web content.