In Media conference,
   Christchurch 1 October 2009
          Click to edit Master subtitle style
                         Geoff Lealand
                    Screen and Media Studies
                      University of Waikato


4/10/09
D oing the Perfect
            Pitch

4/10/09
A Pitch for Television (or Film)
Draws together knowledge on:
•
    Industry structures and processes
•
    Funding (budgeting and funding sources)
•
    Genre and formats
•
    Audience and demographics
•
    Scheduling
•
    Writing for television
4/10/09
A Pitch also …
•
    Replicates industry practice
•
    Provides a low-tech production element
•
    Allows for student creativity and collaboration
•
    Develops important presentation skills
•
    Is ideally suited to Level 2 and Level 3
    production-oriented Achievement Standards
    (Media Production and D esign and Concept)

4/10/09
Students in my second year course
          SMST216 Television: Media, Audience,
          Narrative do a pitch as a major piece
          of assessment (as a trio or pairs).
          The over-riding imperative is that they
          pitch a programme for an audience
          other than themselves ie no
          programmes about 4 students living in
          a flat!



4/10/09
My Pitch


    Delivered to The Big Pitch
 competition, SPADA conference,
         November 2008



4/10/09
S a turda y N ig ht
                a t the M ovies
          Click to edit Master subtitle style
          Geoff Lealand
          Screen and Media Studies
          University of Waikato




4/10/09
But it could play any night
            of the week!
          Click to edit Master subtitle style




4/10/09
A g a p in the s c hedule


      There is not much attention paid to
      film on New Zealand television,
      except for the occasional plug or
      cursory film review.
      There is certainly nothing to
      compare with Australia’s very
      popular
  4/10/09
Grainy Productions
A t the M ovies




  4/10/09
Grainy Productions
Saturday Night will
                   fea ture…
    The kind of content you would expect to
   find:
   •
       Box office news
   •
       New releases
   •
       New technology
   •
       New Zealand (and Australian) films
  4/10/09
Grainy Productions
B ut there is m uc h tha t is
             new …
   Such as:
                     M y Favourite Film
      - a weekly surprise guest, talking
   about his/her best-loved film, the first
   film they ever saw, what going to the
   cinema means to them.
  4/10/09
Grainy Productions
g ues ts




  4/10/09
Grainy Productions
A ls o
 A regular slot:
 B e g inner’s G uide to the M ovies :
 Eg -some basic film terminology
 -what is the ‘box office’?;
 -how do films get funded and distributed?;
 -what does a film producer do?
  4/10/09
Grainy Productions
a nd im po rta nt ques tio ns
                    like…




  4/10/09
Grainy Productions
A no ther w eek ly s lo t

     Film s Yo u O ug ht To K now
                A bout
  - featuring the great and the not-
 so-great films/stars/directors of the
 past 110 years.
  4/10/09
Grainy Productions
4/10/09
V iew s fro m the A udienc e

   V ox po ps from film-goers
    E x pert o pinio ns from writers and
                 reviewers
        When I sit down next to you in a movie
    theatre, we get to share each other’s point of
      view. We become part of a collective soul.
           That’s the magic in the movies.
                     M. Night Shyamalan (2005).

  4/10/09
Grainy Productions
T he B es t L ittle C inem a in
           N ew Z ea la nd

     Our Wo m a n in the D a rk visits
     cinemas (public and private)
     around New Zealand and rates
     the ambience, screening quality
     and the refreshments.
 4/10/09
Grainy Productions
I n P ro duc tio n


 Visits to local film sets and post-
 production facilities, to see it all
 being made


  4/10/09
Grainy Productions
•
           Competitions (such as The
           C ell-phone R em a ke)
       •
           Stunts (and stunt-men !)
       •
           A dedicated website, with
           blogs)
  4/10/09
Grainy Productions
T he po tentia l a udienc e


     15 to 65 year olds but with a strong
     skew to 19-35 year olds (the primary
     film-going age group)
     But niche audiences (eg The Gloomy
     Sunday set) will not be neglected!)

  4/10/09
Grainy Productions
T he likely a udienc e
 •
     Films fans…and film festival buffs
 •
     Media students (the 10,000+ of them!)
 •
     Budding film-makers
 •
     Viewers who like info programmes with a local
     slant
 •
     People who want to be entertained but also
     learn something new along the way
 •
     The New Zealand screen industry!
  4/10/09
Grainy Productions
T he fo rm a t
 •
     Half-hour, weekly programme
     (Wednesday at 10pm would be a
     good slot!)
 •
     Pre-records and live continuity
 •
     Clips and interviews
 •
     Flashy graphics
  4/10/09
Grainy Productions
P res enters

 A engaging male-female pair, who
 seldom agree on anything (think
 Siskel and Ebert!)
 Young, attractive and laconic (think
 Jaquie Brown!)

  4/10/09
Grainy Productions
Funding

   •
       New Zealand On Air (mucho local
       content and support of local enterprise!)
   •
       Contra deals with distributors
       (Paramount/Universal, Sony,
       Hopscotch)
   •
       Merchandising (DVD releases, T-shirts,
       books)
  4/10/09
Grainy Productions
Fo rm a t s a les ?



   With a simple substitution of
   local content…


  4/10/09
Grainy Productions
fina lly


   As William Goldman once famously
   declared “Nobody knows anything
      [about the movie business]’
    but Saturday Night might just make
              us a little wiser
                     Kia ora
  4/10/09
Grainy Productions
The outcomes of my Pitch?
•
    A positive response from the judges and
    audience (but not the winner!)
•
    Approach from a producer
•
    Tentative agreement from a broadcaster
•
    But nothing much has happened in the
    past few months…but I enjoyed the
    experience!
4/10/09

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In Media Oct2009

  • 1. In Media conference, Christchurch 1 October 2009 Click to edit Master subtitle style Geoff Lealand Screen and Media Studies University of Waikato 4/10/09
  • 2. D oing the Perfect Pitch 4/10/09
  • 3. A Pitch for Television (or Film) Draws together knowledge on: • Industry structures and processes • Funding (budgeting and funding sources) • Genre and formats • Audience and demographics • Scheduling • Writing for television 4/10/09
  • 4. A Pitch also … • Replicates industry practice • Provides a low-tech production element • Allows for student creativity and collaboration • Develops important presentation skills • Is ideally suited to Level 2 and Level 3 production-oriented Achievement Standards (Media Production and D esign and Concept) 4/10/09
  • 5. Students in my second year course SMST216 Television: Media, Audience, Narrative do a pitch as a major piece of assessment (as a trio or pairs). The over-riding imperative is that they pitch a programme for an audience other than themselves ie no programmes about 4 students living in a flat! 4/10/09
  • 6. My Pitch Delivered to The Big Pitch competition, SPADA conference, November 2008 4/10/09
  • 7. S a turda y N ig ht a t the M ovies Click to edit Master subtitle style Geoff Lealand Screen and Media Studies University of Waikato 4/10/09
  • 8. But it could play any night of the week! Click to edit Master subtitle style 4/10/09
  • 9. A g a p in the s c hedule There is not much attention paid to film on New Zealand television, except for the occasional plug or cursory film review. There is certainly nothing to compare with Australia’s very popular 4/10/09 Grainy Productions
  • 10. A t the M ovies 4/10/09 Grainy Productions
  • 11. Saturday Night will fea ture… The kind of content you would expect to find: • Box office news • New releases • New technology • New Zealand (and Australian) films 4/10/09 Grainy Productions
  • 12. B ut there is m uc h tha t is new … Such as: M y Favourite Film - a weekly surprise guest, talking about his/her best-loved film, the first film they ever saw, what going to the cinema means to them. 4/10/09 Grainy Productions
  • 13. g ues ts 4/10/09 Grainy Productions
  • 14. A ls o A regular slot: B e g inner’s G uide to the M ovies : Eg -some basic film terminology -what is the ‘box office’?; -how do films get funded and distributed?; -what does a film producer do? 4/10/09 Grainy Productions
  • 15. a nd im po rta nt ques tio ns like… 4/10/09 Grainy Productions
  • 16. A no ther w eek ly s lo t Film s Yo u O ug ht To K now A bout - featuring the great and the not- so-great films/stars/directors of the past 110 years. 4/10/09 Grainy Productions
  • 18. V iew s fro m the A udienc e V ox po ps from film-goers E x pert o pinio ns from writers and reviewers When I sit down next to you in a movie theatre, we get to share each other’s point of view. We become part of a collective soul. That’s the magic in the movies. M. Night Shyamalan (2005). 4/10/09 Grainy Productions
  • 19. T he B es t L ittle C inem a in N ew Z ea la nd Our Wo m a n in the D a rk visits cinemas (public and private) around New Zealand and rates the ambience, screening quality and the refreshments. 4/10/09 Grainy Productions
  • 20. I n P ro duc tio n Visits to local film sets and post- production facilities, to see it all being made 4/10/09 Grainy Productions
  • 21. Competitions (such as The C ell-phone R em a ke) • Stunts (and stunt-men !) • A dedicated website, with blogs) 4/10/09 Grainy Productions
  • 22. T he po tentia l a udienc e 15 to 65 year olds but with a strong skew to 19-35 year olds (the primary film-going age group) But niche audiences (eg The Gloomy Sunday set) will not be neglected!) 4/10/09 Grainy Productions
  • 23. T he likely a udienc e • Films fans…and film festival buffs • Media students (the 10,000+ of them!) • Budding film-makers • Viewers who like info programmes with a local slant • People who want to be entertained but also learn something new along the way • The New Zealand screen industry! 4/10/09 Grainy Productions
  • 24. T he fo rm a t • Half-hour, weekly programme (Wednesday at 10pm would be a good slot!) • Pre-records and live continuity • Clips and interviews • Flashy graphics 4/10/09 Grainy Productions
  • 25. P res enters A engaging male-female pair, who seldom agree on anything (think Siskel and Ebert!) Young, attractive and laconic (think Jaquie Brown!) 4/10/09 Grainy Productions
  • 26. Funding • New Zealand On Air (mucho local content and support of local enterprise!) • Contra deals with distributors (Paramount/Universal, Sony, Hopscotch) • Merchandising (DVD releases, T-shirts, books) 4/10/09 Grainy Productions
  • 27. Fo rm a t s a les ? With a simple substitution of local content… 4/10/09 Grainy Productions
  • 28. fina lly As William Goldman once famously declared “Nobody knows anything [about the movie business]’ but Saturday Night might just make us a little wiser Kia ora 4/10/09 Grainy Productions
  • 29. The outcomes of my Pitch? • A positive response from the judges and audience (but not the winner!) • Approach from a producer • Tentative agreement from a broadcaster • But nothing much has happened in the past few months…but I enjoyed the experience! 4/10/09