In the Information Age: Do Physical Spaces for Knowledge Matter? Or, Redesigning for the Next Generation Libraries: challenges & critical issues  Gwenda Thomas   Rhodes University Library
Rhodes University Eastern Cape
Highway Africa: Consider these media comments…  Highway Africa began 12 years ago to help African journalists learn about the Internet Journalists are “drivers” in the use of digital media & the Internet  Journalists are creative users of cellphones, e-mail & the Internet & are adept at multi-skilling  The future vision for Highway Africa is an Institute for the study of the interface of journalism, media & digital technology
So what is the future vision for libraries in the Information Age…  Does the library as place have relevance How should library space be best used Who exactly regards academic libraries as an “institutional good”
 
Challenges of the new reality Rethink assumptions about academic libraries Reshape & revitalise library spaces Rebrand libraries & information professionals
Rethink: does library as place have relevance Will library provide appropriate study & learning space for next 10-15 years  What purpose & needs will space serve
Disconnect 1: Academic library practices @ crossroads  why bricks & mortar in the digital age why have academic libraries not  changed in 30 years why so many PCs in the new library design - it’s just a vast IT lab if ‘Googlers’ don’t read – why do we need a new library … but it is all available electronically!
Disconnect 2: Library users are no longer a captive audience  Users have alternatives to look and find information They can by-pass the library to meet information needs
Disconnect 3: ‘Silver Surfers’ fast catching the ‘Google Generation’ Googlers born after 1993 in an Internet dominated world  1 st  stop is Internet & Google  … but the new reality is Older users catching the digital waves  Generation differences are blurring in the digital age transition
Google Generation information behaviour traits  Impatience in searching & navigating Zero-tolerance for any delay in satisfying information needs …but is this characteristic of only young information users
‘ Silver Surfer’ information behaviour traits @ Symposium  Horizontal information skimming  - skim & bounce between webpages Navigation  - spend as much time finding way as  viewing
‘Silver Surfers’ Viewing  - power browse for quick wins  - average time on e-book/e-journal    site is 4-8 minutes  Squirrelling behaviour - downloads (especially freebies)  squirrelled away -  no evidence of extent to which  content is read
Disconnect 4: Info savvy vs Techie savvy 2007 HESA study among SA Employers Access to technology not improved search & evaluate skills  Challenged to articulate information needs/effective search strategies  Little time spent evaluating relevance, accuracy & authority of information Technologically more literate but not more information literate
Redefine services: know your users  Library intensive in research & teaching  Expect intensive involvement by library & information professionals  Expect library instruction & assistance
And keep them close (and your non-users)  Independent information behaviour  rarely feeling the need to come to the library or consult information professionals Admitted demand for physical space & study areas will increase
(And your lost users…journalists)  Expect library to maintain print collections & access Want library to be gateway to global information resources Expressed concern about:  - poor IL skills - library  experience for  1 st  generation  students &  young  researchers
Reshape & revitalise physical spaces as a desirable “draw” “ Engage” users with the building  Highly visible & convenient location to access
Reshape study & learning zones across the library  Inquiry service interaction  Information Commons  Chill corners  Informal interaction  Reflection
 
Reshape study & learning zones across the library Group interaction  Teaching & instruction  Collections  Services  Self-service  Ranges of study seating
Rebrand perceptions  Avoid brand association of library synonymous with books  Deal with dissatisfaction expressed across a range of services  Move library mind-set from traditional content focus to dynamic user-facing orientation  Branding is about information professional skills not only services
 
Conclusion Information specialists have a formidable  responsibility in the Information Age  It is imperative to stay close to the user community Respond to data about our users  Really get information literacy onto the agenda
The final word… “ People want what they want when they want it. They don’t want something else, they don’t want less than they want, and they certainly don’t want it at some other time”.  H I Forsha  The pursuit of quality through personal change  1992
Thank you!

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In the Information Age: Do Physical Spaces for Knowledge Matter?

  • 1. In the Information Age: Do Physical Spaces for Knowledge Matter? Or, Redesigning for the Next Generation Libraries: challenges & critical issues Gwenda Thomas Rhodes University Library
  • 3. Highway Africa: Consider these media comments… Highway Africa began 12 years ago to help African journalists learn about the Internet Journalists are “drivers” in the use of digital media & the Internet Journalists are creative users of cellphones, e-mail & the Internet & are adept at multi-skilling The future vision for Highway Africa is an Institute for the study of the interface of journalism, media & digital technology
  • 4. So what is the future vision for libraries in the Information Age… Does the library as place have relevance How should library space be best used Who exactly regards academic libraries as an “institutional good”
  • 5.  
  • 6. Challenges of the new reality Rethink assumptions about academic libraries Reshape & revitalise library spaces Rebrand libraries & information professionals
  • 7. Rethink: does library as place have relevance Will library provide appropriate study & learning space for next 10-15 years What purpose & needs will space serve
  • 8. Disconnect 1: Academic library practices @ crossroads why bricks & mortar in the digital age why have academic libraries not changed in 30 years why so many PCs in the new library design - it’s just a vast IT lab if ‘Googlers’ don’t read – why do we need a new library … but it is all available electronically!
  • 9. Disconnect 2: Library users are no longer a captive audience Users have alternatives to look and find information They can by-pass the library to meet information needs
  • 10. Disconnect 3: ‘Silver Surfers’ fast catching the ‘Google Generation’ Googlers born after 1993 in an Internet dominated world 1 st stop is Internet & Google … but the new reality is Older users catching the digital waves Generation differences are blurring in the digital age transition
  • 11. Google Generation information behaviour traits Impatience in searching & navigating Zero-tolerance for any delay in satisfying information needs …but is this characteristic of only young information users
  • 12. ‘ Silver Surfer’ information behaviour traits @ Symposium Horizontal information skimming - skim & bounce between webpages Navigation - spend as much time finding way as viewing
  • 13. ‘Silver Surfers’ Viewing - power browse for quick wins - average time on e-book/e-journal site is 4-8 minutes Squirrelling behaviour - downloads (especially freebies) squirrelled away - no evidence of extent to which content is read
  • 14. Disconnect 4: Info savvy vs Techie savvy 2007 HESA study among SA Employers Access to technology not improved search & evaluate skills Challenged to articulate information needs/effective search strategies Little time spent evaluating relevance, accuracy & authority of information Technologically more literate but not more information literate
  • 15. Redefine services: know your users Library intensive in research & teaching Expect intensive involvement by library & information professionals Expect library instruction & assistance
  • 16. And keep them close (and your non-users) Independent information behaviour rarely feeling the need to come to the library or consult information professionals Admitted demand for physical space & study areas will increase
  • 17. (And your lost users…journalists) Expect library to maintain print collections & access Want library to be gateway to global information resources Expressed concern about: - poor IL skills - library experience for 1 st generation students & young researchers
  • 18. Reshape & revitalise physical spaces as a desirable “draw” “ Engage” users with the building Highly visible & convenient location to access
  • 19. Reshape study & learning zones across the library Inquiry service interaction Information Commons Chill corners Informal interaction Reflection
  • 20.  
  • 21. Reshape study & learning zones across the library Group interaction Teaching & instruction Collections Services Self-service Ranges of study seating
  • 22. Rebrand perceptions Avoid brand association of library synonymous with books Deal with dissatisfaction expressed across a range of services Move library mind-set from traditional content focus to dynamic user-facing orientation Branding is about information professional skills not only services
  • 23.  
  • 24. Conclusion Information specialists have a formidable responsibility in the Information Age It is imperative to stay close to the user community Respond to data about our users Really get information literacy onto the agenda
  • 25. The final word… “ People want what they want when they want it. They don’t want something else, they don’t want less than they want, and they certainly don’t want it at some other time”. H I Forsha The pursuit of quality through personal change 1992