Inbound Inbound Marketing Automation
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The three goals of inbound marketing are: 1. To convert more website traffic into contacts and leads by generating engagement and cultivating leads. 2. To convert more email leads into phone calls through multiple follow-ups to "hot" leads. 3. To implement ongoing nurturing campaigns that generate repeat business and stimulate referrals through newsletters, promotions, and relationship-building content.
Inbound Inbound Marketing Automation
- 2. Three Goals of Inbound Marketing 1. Convert More Website Traffic Into Contacts and Leads • Generate more engagement/cultivate more leads 1. Convert More Email Leads Into Phone Calls • Multiple follow up to “Hot” leads 1. On-going Nurturing Campaigns • Generate repeat business and stimulate referrals Strategic Database Email Marketing
- 3. Goal #1: Stimulate Engagement / Convert Leads 1. “Low-Commitment” Graphic Calls-to-action 2. Download Premium Content - Consumer Resources 3. Request Form - Instant Data Collection 4. Automated, Strategic Follow-Up Email Campaign Convert Vistors Into Leads
- 8. Goal #2: Convert More Emails Into Phone Calls 1. Hot Leads Are Different Than Cold Prospects/Existing Patient Marketing 2. Strategically-Timed Email Follow-Up Campaign • Initiated by Contact Us form submissions • Go beyond 1-time response - Multiple emails during 3-4 week window • Focused on hot leads 1. Client Training - Easy Suspend Campaign Form Hot Leads Email Campaign
- 9. Goal #3: On-going Nurturing Campaign Database Email Marketing Campaigns 1. Market To All Leads and Existing Clients/Patients 2. Special Events, Promotions, Campaigns, News, Etc. 3. Newsletter Campaign – Stay Relevant and “Top of Mind”; News, Relationship-building, and Promotions Newsletter/Email Promotion Campaigns
- 10. Inbound Marketing Costs Inbound Marketing Automation Package • $1000 set-up fee • $350 monthly fee Inbound Marketing Automation Package With Newsletters • $950 monthly fee (see next slide for more details) Campaign Costs and Services
- 11. Newsletters and Email Promotions • Newsletter Pricing • $500 set-up fee • $600 monthly fee ($400 if client provides content) Campaign Costs and Services