Inbound recruiting by Zelos
- 1. How to use inbound recruiting to attract millennials Find quality hires by changing the way you communicate with talents MILLENNIALS
- 2. RECRUITING WHAT IS INBOUND RECRUITING? It is a method of creating targeted content and showing the ‘cool’ side of your company for recruitment.
- 3. RECRUITING WHY INBOUND RECRUITING? The purpose is to maximize your brand recognition for future hires, especially attracting and retaining millennial and fresh talents. By changing the way you approach your potential candidates, it can give you better leads and eventually better quality hires. This strategy is essentials to win in the war of talent. Where quality is the top priority in recruitment. One way to maximize inbound recruiting is by doing the right talent branding.
- 4. ATTRACT Blog Keywords Social Media Content Forms Call-to-action Landing Pages Filtering Assessment Interviews Surveys Small Content Social Media Analytics Fresh Talents Potential Candidates Applicants Employees Referers CONVERT CLOSE DELIGHT RECRUITING FRAMEWORK OF INBOUND RECRUITING
- 5. Maximize your Inbound Recruiting Through Talent BrandingTALENT BRANDING
- 6. TALENT BRANDING TALENT BRANDING Is your company fit to today’s culture? To win the competition for fresh talents, you need to put your brand ahead by showing it is a great place to work and to grow.
- 7. TALENT BRANDING FOLLOW THESE 4 SIMPLE STEPS: Show that the founders and top executive level commit to promote it. 1. Start at the Top Who are your targets? Conduct enough research on your target market and what they like to see. Be genuine, consistent, and personal. Set what you want to achieve. 2. Research and Plan Find creative ways to get more people talking about your company culture and make it visual. Brand through Jobs. 3. Promote your Brand Communicate through your career page, micro-site, social media, and email. Leverage and maximize it through your networks! 4. Engage
- 8. TALENT BRANDING 6 Steps to Do Talent Branding 1. Communicate your stories 6.Organize a creative recruitment events or talk show regularly 5. Track your employer branding, employees happiness and future candidates using data analytics. 3. Develop ‘cool’ career page for Recruitment 2. Make an exciting Recruitment Video 4. Make your campaign viral via social media (Facebook, Instagram, Youtube, Adwords, SEO)
- 9. COMMUNICATE YOUR STORIES1 Change the way you communicate with your potential candidates. They want to hear your stories not just bombarding them with your job openings. Tips on Stories to Tell: 6. Employee Testimony 2. Top Executive and founders sharing 1. Vision and mission of your company 4. Exciting news 3. Culture and environment 5. Milestone and achievement
- 10. “Who is my future boss? What is it like to work there? What kind of job that I will be doing?” These are questions that might come up when people apply to your company. With video, you can easily direct answer to those questions. Show people how cool is your company and why they should join! MAKE AN EXCITING RECRUITMENT VIDEO2 Things to Focus on Making Great Video: 2. Show your strengths1. Make it short and concise 4. Layout a compelling story 3. Put element of surprise and delight 5. Let your best people speak
- 11. 3DEVELOP ‘COOL’ CAREER PAGE Building a good career page can drive bigger traffic to your recruitment and increase your applicant conversion rates. 2. Provide quality information 1. A focused topic 3. Use creative design and engaging user interaction What Makes It Successful?
- 12. 4MAKE YOUR CAMPAIGN VIRAL VIA SOCIAL MEDIA Generating buzz and keeping your brand relevant and top of mind during real-time events. Direct response vehicle, ideal for younger crowd. Excellent for longer-term storytelling, direct marketing, and awareness building. Professional networks, better for attracting more mature candidates. Reach more talents by maximizing the used of social media! Create engaging content in social media to get better leads of candidates. You don't need to be in all social media. Pick the best method for your communication.
- 13. 5TRACK YOUR EMPLOYER BRANDING Track branding effectiveness by measuring your recruiting pipeline using data analytics. So you can know which of the inbound activities are clearly the best for ROI. Video Social Media Candidates Apply Hiring Microsite Career Page Candidates Candidates Apply Onboarding Company
- 14. 6 Online presence is important, but don’t forget that offline activity is effective too! Organize events to invite potential candidates to show why should they work for your company. Be creative with the events, it can be more than just job fair. ORGANIZE A CREATIVE RECRUITMENT EVENTS Talkshow Seminar Workshop Many More University Event
- 15. Learn more about Inbound Recruiting.CONTACTS Get in Touch zelos.work zelos.id zelos_id zelos.id hello@zelos.id +628 1188 00522 - Markus +628 1895 9528 - Alvin
- 16. If we are to achieve things never before accomplished. We must employ methods never before attempted Francis Bacon