Inbox-Insight-Media-Pack-2017
- 1. MEDIA P A C K EMEA
- 2. We specialise in cost-per-lead content marketing, syndicating the most up-to-date and relevant whitepapers, guides, eBooks and other thought leadership features to generate leads, demand and brand awareness on behalf of our clients. We pride ourselves on being able to accommodate each of our advertisers’ needs and will endeavour to design a marketing campaign based around your organisation’s specific target regions, audiences, lead criteria, budgets, tactics, timescales and messaging. Campaign costs are formulated on a client-by-client basis and our Media Consultants are always on hand to answer any questions you have. Please call 01962 835950 or email sales@inboxinsight.co.uk for a quote. With more than 2 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range of solutions to fit your marketing requirements including lead generation, display, intent based targeting and nurturing solutions.
- 3. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 4. EMEA Regions UKI UK Ireland BENELUX Belgium Netherlands Luxembourg NORDICS Sweden Denmark Finland Norway DACH Germany Austria Switzerland WESTERN EUROPE France Spain Italy Portugal OTHER EUROPE Russia Ukraine Poland Czech Republic Croatia Slovakia Romania Greece Iceland MIDDLE EAST UAE Saudi Arabia Jordan Israel Turkey AFRICA Algeria Egypt Tunisia Morocco South Africa 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 5. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk Our highly targeted content-driven email bulletins now incorporate almost all regions across Europe, engaging subscribers with local language content, offering a wide selection of lead generation, display, intent based targeting and retargeting marketing solutions. EMEA Regions
- 6. IT • Big Data Focus • Cloud Focus • eCrime Focus • Infrastructure Focus • Mobile Devices Focus • Network Focus • Tech Leaders Focus • IT Management Insight • IT Strategy Insight • Education Technology Insight • Business Advisor Technology Bulletin Titles MARKETING • Customer Experience Focus • Digital Marketing Focus • eCommerce Focus • Marketing Leaders Focus • Marketing Trends Focus • Marketing Management Insight • Marketing Strategy Insight • Business Advisor Marketing • Ad:Tech Advisor Our wide variety of B2B email bulletins offer our subscribers the opportunity to instantly request informative eBooks, guides and whitepapers from global thought leaders. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 7. Bulletin Titles 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk HR • Employee Benefits Focus • HR Leaders Focus • L&D Focus • Talent Focus • HR Management Insight • HR Strategy Insight • Business Advisor HR FINANCE • FD Focus • Finance Leaders Focus • Business Finance Insight • Business Advisor Finance SENIOR DECISION MAKERS • Business Leaders Focus • Business Strategy Focus • CEO Focus • Company Policy Focus • Business Management Insight • MD Insight
- 8. Bulletin Titles GENERAL MANAGEMENT • Logistics Focus • Supply Chain Focus • Fleet Management Insight • Operations Management Insight • Health & Safety Insight • Facilities Management Insight • Project Management Insight • Project Leaders Insight • Sales Management Insight SMALL BUSINESS • Business Advisor Sole Trader • Business Advisor Micro Business • Business Advisor Small Business • Business Advisor Tradesmen • Automotive Sector Bulletin • Construction Sector Bulletin • Education Technology Bulletin • Finance Sector Bulletin • Head Teachers Bulletin • Healthcare Sector Bulletin • IT Sector Bulletin • Legal Sector Bulletin • Manufacturing Sector Bulletin • Professional Services Bulletin • Retail Sector Bulletin • Transport Sector Bulletin • Wholesale Sector Bulletin 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 9. Demand Generation CONTENT DOWNLOAD Inbox Insight specialise in syndicating content using a bespoke platform. This software monitors intent, interactions and interest while placing our clients’ content in front of our subscribers during their purchasing journey. For every lead we generate, we currently track: • First and last name • Email address • Job title • Telephone number • Company address • Answers to landing page questions • Company size • Industry • Interactions with client content Our in-house content marketing professionals are available to provide recommendations on how to improve campaigns, so we maintain a very high level of publication quality. This ensures our open rates and CTRs remain above industry standards, whilst retaining a highly engaged subscriber base. LEAD PROFILING AND QUALIFICATION By leveraging responsive design, our landing pages present the perfect opportunity for advertisers to understand more about their leads and enhance their lead quality by asking a series of questions. These questions can be used in 2 ways: 1. Lead Profiling Our clients use the answers to profiling questions to create a more targeted, relevant follow process, either through outbound telesales or lead nurture. These questions do not aim to exclude leads but to enhance them through the gathering of additional intelligence. 2. Lead Qualification In the same way as lead profiling, lead qualification is used by clients to ensure the follow up is more relevant, but in addition to profiling, these types of questions enable clients to remove leads from their updates through a process of qualification. This cleans the lead update of any leads that cannot purchase the solutions the demand generation program is built around. Advanced demand generation programs typically rely on some form of proactive lead generation activities. Our weekly email bulletins support demand generation activities by driving leads at each stage of purchasing journey. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 10. Demand Generation 1. Response Email Our response emails offer clients the perfect opportunity to send each prospect an immediate nurturing email following up from the advertorial they have just responded to, to introduce additional information such as: • Company background • Company website • Additional marketing collateral • Links to demonstrations • Contact details 2. Retouch Retouch is an Inbox Insight product designed to send a secondary marketing message out to each and every prospect who engaged with your campaign: • After a specific amount of days since the first engagement, or… • On a specific date in the future Retouch is perfect for following up with each prospect with middle-of-the-funnel content, such as success stories or case studies; or if they are timed well, a webinar or event invite for a certain day to try and generate extra registrations from already engaged prospects. LEAD NURTURING Driving top of the funnel sales leads is a fantastic tactic for garnering initial interest areas and identifying a level of engagement with certain topics of business related to your products and/or services. But nurturing programs are crucial for pushing those leads further down the buying cycle and introducing each prospect to your company on a more ‘personal’ level. Inbox Insight currently offer two options for lead nurturing: 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 11. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk API CRM INTEGRATION With marketing campaigns, there can often be risks associated with administration and manual data input. Further to that, a slow lead nurturing process can mean ROI is jeopardised. Inbox Insight are pleased to offer the option to post leads from our lead generation campaigns directly into your CRM or marketing automation software and have successfully implemented this on platforms such as Eloqua, Hubspot, Salesforce and Marketo. This added campaign extra ensures that our clients receive their leads in real-time and are able to be both proactive and reactive in following each prospect up, or initiating a marketing automation process. CONTENT CREATION Content marketing is an established trend in today’s digital world. Having the ability to generate prospects and close sales through the content your company produces can give you a significant advantage over the competition. Based on our experience of what resonates with our B2B audiences, Inbox Insight can provide the full service of content creation, from: • Idea generation and consultation • Planning the creation of content • Copywriting via a network of skilled journalists • Design to fit into your brand guidelines • Final approval and production We can help create a variety of different content for you and your company, including whitepapers, eBooks, infographics, guides, research reports, benchmark reports and thought leadership features, depending on your requirements and budgets. Please contact us on 01962 835950 for more information. Demand Generation
- 12. SPONSORSHIP Sponsorship campaigns allow your brand to take top positioning in one (or more) of our bulletins. By securing top advertising position, you are in the premium slot for achieving not only impressions but clicks. Vertical and horizontal banners can be added to your campaign to significantly improve the volume of traffic you receive too. Clients are able to use tracked links, which can be embedded in to most campaigns, allowing you real-time visibility over your activity. We can also provide you with a full click report of your activity (including CTRs and open rates). B2B Brand Engagement 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 13. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk B2B Brand Engagement HTMLs HTML campaigns are charged on a CPM (cost per thousand) basis, where we launch a specific promotion, message or piece of creative on your behalf, to any of our pre-selected B2B audiences. HTML campaigns can be used alongside lead generation campaigns and sponsorship activity to enhance the amount of impressions you achieve. Tracked links can be embedded into all HTML campaigns, allowing marketers real-time visibility over the activity and our in-house creative team can put forward recommendations for subject lines to maximise performance. Our clients include Volkswagen, Vodafone, Funding Circle, Google and The Economist. Please contact us on 01962 835950 to discuss your requirements.
- 14. Creative Specifications 1 Title 68 characters including spaces. 2 Body Text 70-100 words. 3 Company Logo Max 200px x 200px, Min 75px x 75px. 4 Horizontal Banner Max 540px x 100px, Min 468px x 60px. 5 Vertical Banner Max 160px x 600px, Min 90px x 540px. 6 Call to Action Up to 30 characters. 7 Promotional Image Width 200px (recommended). Questions Max. 3 questions for content inclusions. Max. 10 questions for survey inclusions. Transfer Options 1) Take each prospect immediately to the content they’ve requested (recommended). 2) Take each prospect to a specific URL of the advertisers’ choice, to drive more web traffic. If necessary, content can be delivered separately via our response emails. Response Email Inbox Insight can send a follow-up email to each prospect immediately after they have submitted their details via our lead capture pages. This email can contain further marketing messages, such as links to webinars, case studies, events and demos, as well as general company information and contact details. 1 12 3 7 5 6 4 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk
- 15. 01962 835950 sales@inboxinsight.co.uk www.inboxinsight.co.uk Our Clients We are lucky to be working on a wide variety of campaigns with some of the leading multi-national enterprises, established corporations and rapidly growing small to mid-market businesses, as well as many B2B media planning and buying agencies. Here are a selection of our clients. AGENCIES CLIENTS
- 16. Inbox Insight 1 Exchange Square Jewry Street Winchester Hampshire SO23 8FJ 01962 835950 info@inboxinsight.co.uk www.inboxinsight.co.uk