Indigo Airlines was founded in 2005 and commenced operations in August 2006. It has a 27% market share and its slogan is "Our's Punctuality Your Destination". Key leaders include Rahul Bhatia, Chairman and Aditya Ghosh, MD. Indigo has received several awards including Central Asia's best low-cost airline in 2011 and Best Domestic Low Cost Service by TAAI in 2010. Recent news articles discuss Indigo widening its lead in market share and offering festival season discounts.