Industry analysis of fast moving consumer durables by ajit gupta
- 1. INDUSTRY ANALYSIS OF FAST MOVING CONSUMER DURABLES PRESENTED BY AJIT GUPTA PIBM COLLEGE
- 2. COMPANIES IN FMCD INDUSTY SAMSUNG SONY L.G HAIER VIDEOCON VOLTAS PANASONIC HITACHI INDIA LIMITED GODREJ PHILIPS BLUE STAR NOKIA SHARP INDIA LIMITED WHIRLPOOL
- 4. MARKET SHARE OF THE COMPANIES 28% 23% 16% 11% 22% SAMSUNG L.G WHIRLPOOL GODREJ OTHERS
- 5. GROWTH RATE OF THE INDUSTRY 0 2 4 6 8 10 12 14 FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
- 6. PEST ANALYSIS POLITICAL FACTOR government allowed 51% FDI in multi brand retail 100% in single multi brand retail. GST implement 28% GST tax on FMCD products Changes in government policies. Import and export policy. Subsidy provide by government in tax. Others decisions taken by government
- 7. ECONOMIC FACTORS Indian consumer have ability to buy consumer durable products All electronics products are available for middle class, upper class segment All Indians consumer buy any product and contributes in Indian economy. There are national and international brands present in FMCD industry. International brand helps in Indian GDP.
- 8. SOCIAL FACTORS Indian consumers ready to buy new consumer durable goods because India is growing country. Indian populations have disposable income to buy FMCD goods. Indian servicemen have no time, so it depends on FMCD products. E-commerce also provide online shopping products of FMCD products. It helps to make better our living
- 9. TECHNOLOGICAL FACTOR Before 20 years back they had blacken white television in Indian houses but today they have smart television, smart phones, smart watch and others electronic items. Technology changed day by day Artificial intelligence Advance technologies It helps to fill the gap between society
- 10. PORTER ANALYSIS OF INDUSTRY THREAT OF SUBSITUTE Technology advancements Buyers have huge propensity to substitute Artificial intelligence BARGAINING POWER OF SUPPLIERS Product differentiation By changing the input, firms cannot drastically differentiate on price
- 11. COMPETITIVE RIVALRY Continuous innovative leads to intense rivalry Homogeneity in product and low switching cost BARGAINING POWER OF BUYERS Use of internet to get all the information enables customers to be powerful Buyers switching cost is very less THREATS OF NEW ENTRANCE Highly capital intensive Brand loyalty is moderate
- 12. FUTURE PROSPECTS OF THE INDUSTRY India is likely to emerge as the world’s largest middle class consumer market with an aggregated consumer spend of nearly US$ 13 trillion by 2030, as per a report by Deloitte titled 'India matters: Winning in growth markets.