Influence Module - eCairn Conversation(tm) dashboard
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This document provides a tutorial for the "Your Influence" module of the eCairn Conversation dashboard. The module allows you to: 1. Measure over time the influence of your company blog(s), your team's influence within the community, and your participation in community conversations. 2. Compare the influence of your company blog(s) to your competitors' blogs. 3. Track your team's connections with the community by configuring labels and values, such as people, social networks, or connection strength.
Influence Module - eCairn Conversation(tm) dashboard
- 1. T u t o r i a l f o r e C a i r n C o n v e r s a t i o n (t m ) D a s h b o a r d M o d u le : « Yo u r I n f lu e n c e » Understand the degree to which you influence perceptions and attitudes in your community By measuring overtime: 1.Your company blog(s) influence 2.Your team's influence with the community actors 3.Your ongoing participation in the community conversations Using the « What's your Influence ? » module
- 2. Tip: Right-click on the mouse to export a graph Competitor's blog Company blog 1 Company blog 2 Find out how influential your blog(s) is in your community Compare with your competitor's blog
- 4. Find out how connected your team is with your community
- 5. ● Trackable using configurable label and values In the example above, label = workgroup.net and values=John,Laura, Joe, Mary ● Configure label & values depending on how you want to track connections: By people (like in the above example) By social network: i.e: LinkedIn, Facebook, Twitter... By level of connection: Strong, Medium, Weak Choose your own criteria ● Users responsible to maintain data By applying the right value to the blogger's blog entry in the blog list each time a connection is made with a new blogger..
- 6. Find out the level of engagement of your team in your community overtime (configurable by clicking on the quick configuration tool)
- 7. Widget Brand Track the level of conversation of your favorite topic in your community overtime (configurable by clicking on the quick configuration tool)