Informal Methodsof Observing PeopleBarbara B. Nixon, Ph.D. (ABD)     ::      Georgia Southern University
MethodsLevel of Control
In-Depth Interviews
In-Depth Interviews
Focus Groups
Focus Groups
Participant-Observation
Participant-Observation
ThePersuadersChapter 4
Contact MeBarbara B. Nixon, Ph.D. (ABD)Assistant Professor of Public RelationsGeorgia Southern UniversityLife Member & Past President                                                                                     of the International Listening Association (listen.org)E-mail: 	bnixon@georgiasouthern.eduTwitter: 	barbaranixonSkype: 	barbara.b.nixonBlogs:  	publicrelationsmatters.com &	                			   	learnercentered.wordpress.com

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Informal Methods Of Observing People

Editor's Notes

  • #2: Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.
  • #4: Photo credit: http://www.flickr.com/photos/62137160@N00/172429850/
  • #6: Photo Credit:http://www.flickr.com/photos/56387066@N00/1810357551/
  • #8: Photo Credit: http://www.flickr.com/photos/52494613@N00/2313873355/
  • #10: Clip of The Persuaders (PBS miniseries)http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s49eq74&continuous=1