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Information Systems
Outsourcing/ASP/ERP
          MIS 503
Management Information Systems
       MBA Program
Global Sourcing
• The process of deciding where in the
  world a firm’s activities will be performed
  and who will perform the activities.
  – Fundamentally any activities that does not
    require direct customer contact, extensive
    local knowledge, or complex interactions can
    be sourced anywhere
Global Resourcing
Outshoring and Outsourcing
Definition of Outsourcing
• IS outsourcing is the commissioning of part or all
  of the IS activities an organization needs, and/or
  transferring the associated human and other IS
  resources, to one or more external IS suppliers
• IS Offshoring is the commissioning of part or all
  of the IS activities an organization needs to one
  or more other countries
• IS Insourcing is the sourcing of a business
  function within the firm (e.g., Kingland Systems)
IS Outsourcing
• Four Types of Outsourcing Relationships:
    Support
    Reliance
    Alignment
    Alliance
Extent of Substitution by Vendors
                                           Outsourcing Grid
                                    High
                                            Reliance                 Alliance




                                            Support                  Alignment
                                    Low

                                           Low                                    High
                                            Strategic Impact of IS Applications
Outsourcing Decision Variables
•   Relationships
•   Division Among Suppliers and Contracts
•   Management Structure
•   Operational Structure
•   Internal Organization of Outsourcing
    Coordination
Backward Vertical
           Disintegration
• Car manufacturer purchasing pre-
  assembled engines instead of purchasing
  and assembling the component parts
  themselves
• Decreasing the number of phases a firm
  performs by commissioning another entity
  within the production chain to perform
  those functions
Horizontal and Vertical
             Integration
• Diversification -        • Specialization -
  increasing the             reducing the number
  number of products         of products and
  and services               services
• Differentiation -        • Integration -
  aka ‘disintegration’ -     performing a larger
  decreasing the             number of phases in
  number of                  the production chain
  subsequent phases in
  the production chain
What is ASP?
• ASP- Application Service Provider
  – ASPs buy, install, and manage enterprise
    applications at remote data centers and host
    them for customers via a broadband
    connection, usually over the Internet.
  – User only purchases “use” of application not
    an installation license
  – User pays for “use” depending upon the
    specific arrangement with the ASP
ASPs




Lee, Huynh, Kwok, and Pi, 2003
ASPs Necessary Changes
• Enable existing client/server apps with
  multiuser display technology
• Web-enabled applications, adding browser
  access
• Rewrite applications specifically for a
  rental or ASP model using OO technology
• Add business-to-business technology
  such as XML, Enterprise Javabeans
App Provider Concerns
• “The delivery model is only as strong as the service-level
  agreement for each component, they all have to work in
  harmony.”
      Jeff Anderson, Vice President Strategic Development, Sprint Business
• Is there a need for 99.9999% uptime?
• The cost of going from 99.5% to 99.9999% can be
  tremendous!
Determinants of Competitive
          Advantage
                 Michael Porter
• Threat of New Entrants
• Intensity of Rivalry Among Direct Rivals
    Degree of Concentration
    Rate of Industry Growth
    Lack of Switching Costs
• Pressure of Substitute Products
• Bargaining Power of Buyers
• Bargaining Power of Suppliers
Porter’s Competitive Forces Model: How
the Internet Influences Industry Structure
“The Death of Competition”
                 James F. Moore

• “Business Ecosystem. An economic
  community supported by a foundation of
  interacting organizations and individuals.
• The economic community produces goods
  and services of value to customers, who
  are themselves members of the
  ecosystem.”
• “Members include suppliers, competitors,
  and other stakeholders.”
“The Death of Competition”
                James F. Moore


“Over time, they coevolve their capabilities and
roles, and tend to align themselves with the
directions set by one or more central companies.
Those companies holding leadership roles may
change over time, but the function of ecosystem
leader is valued by the community because it
enables members to move toward shared visions
to align their investments, and to find mutually
supportive roles.”
Scope of Strategic
Scope of Strategic
                        Management
                            Core Products and Services Extended Enterprise         Coevolving Ecosystem
Management

Concept of Business         A Portfolio of Transactional   Managed system of       Coevolving, symbiotic,
Relationships               and Long-term preferred        relationships           self-reinforcing system of
                            customer and Supplier                                  strategic contributions
                            Relationships
Measurement of              Products and Processes        Organizational           Investment in innovation
Improvement                                               interactions, extended   by members of the
                                                          processes                community
Focus of Continual          Reduction in product defects; Rate of progress on      Rate of progress on
Improvement                 reduction in product          improving products       creating end-to-end total
                            deviations                    and processes            experiences of dramatic
                                                                                   value
Most Important Contracts    Product specs, process specs, Letters of agreement     Community governance
Governing the Relationship TQM standards                  among key                systems, quasi-democratic
                                                          organizations            mechanisms
Alignment of the Intentions Alignment on the importance Alignment of the           Alignment of the
of Key Parties              of consistency of             parties strategic        community around a
                            customer/supplier             direction and            shared vision of a desired
                            satisfaction and performance investments               future, and the road map
                                                                                   and key contributions
                                                                                   required
Challenges Across Stages of
  Ecosytem Development
 Stage of      Overall         Cooperative Challenges          Competitive Challenges
 Ecosystem     Leadership
 Development   Challenges
 Pioneering    Value           Cooperate with                  Protect your ideas form
                               Customers/Suppliers to          other who might be
                               define and provide new          working toward defining
                               value where none                similar offers
                               previously existed
 Expansion     Critical Mass   Cooperate with                  Defeat alternative
                               Customers/Suppliers to          implemenations; ensure
                               increase supply and achieve     your approach as market
                               market penetration              standard
 Authority     Lead            Create a vision of the future   Maintain strong bargaining
               Coevolution     that encourages cooperation     power in relation to other in
                               to improve the ecosystem        the ecosystem
 Renewal       Continuous      Cooperate with innovators       Maintain high entry barriers
               Performance     to bring new ideas to the       and switching costs to buy
               Improvement     existing ecosystem              time to evolve your offers
What is ERP?
• Continuation of MRP development
• Connects legacy applications, critical business
  systems and custom applications within a single
  set of software modules.
• Runs on client-server networks
• Generally has multi-site management capabilities
• Involves migrating from an internally developed &
  supported legacy system to commercially
  packaged systems
ERP Systems
• Integration of all business areas of
  company
           -Manufacturing
           -Distribution
           -Human Resources
           -Finance
Functions of ERP
•   Product Planning
•   Purchasing
•   Inventory Management
•   Order Processing and Order Tracking
•   Customer Service
•   Financials
•   Human Resources
•   Supply Chain Management
Potential Benefits of ERP
• Cost Savings
• More Efficient Sharing of Information
• Increased Customer Responsiveness
• Supporting decision making through access to
  consolidated data/information
• Transparency across the entire organization
• Integration of all standard business process
  (human resources, financials, operation)
Potential Benefits of ERP:
          Cost Savings
• Reduced Data Entry
• Reduction of Process Duplication
• Centralized Data Yields
  – Better Data Integrity
  – Lower Data Redundancy
• System Training Synergy and
  Simplification
Potential Benefits of ERP:
       Information Sharing
• Simultaneous information processing
  facilitates cycle time reductions
• Streamlined Budgeting
• Information Inventories Replace Physical
  Inventories
Potential Benefits of ERP:
   Customer Responsiveness
• Integrated data provides more accurate
  and more timely information for customer
  queries
• Problem resolution is expedited and
  service levels are increased
Potential Disadvantages
              of ERP
• ERPs can be expensive to install and
  maintain
• ERPs are occasionally too rigid and
  difficult to adapt to an organization’s
  workflow and business processes
• ERPs can be difficult to use
• ERPs are integrated systems, so a
  problem in one module or department will
  affect all the other users
ERP Implementation
           Requirements
• Alignment with firm’s strategic plan
• Top management support
• Process re-engineering prior to software
  installation
• Adequate employee training is needed
• Needs to be developed as an “Enterprise-wide”
  solution
• Abundant testing is needed prior to conversion
ERP Venders
•   Epicor
•   Exact Software
•   Lawson Software
•   Microsoft Business Division
•   NetSuite Inc.
•   Oracle Applications
•   The Sage Group
•   SAP
•   SSA Global Technologies
•   QAD
Quotes from the Field
What was your firm’s primary objective in implementing an
 ERP system?


• “Our major focus was on our total supply chain
  costs. We wanted to drive down the cost of our
  inventories and improve our customer service. It was
  our belief that an integrated information system could
  provide the functionality required to accomplish this
  goal.”
                         Director Global Transportation, Amway Corporation
Quotes from the Field
•   What problems did you experience that you didn’t initially anticipate
    about the implementation?

•   “Our first objective was to standardize our processes, leverage that
    standardization and provide that global set of information across all modules.
    We wanted a fully integrated manufacturing, financial, as well as sales and
    marketing system. We phased in a full scope of modules, by location, over a 4
    year period. This required complete replacement of legacy systems at each
    location over 6 to 9 months. We probably underestimated the need and effort
    required to ensure the cleanliness of data. The information driving your ERP
    system today demands accurate data from the start. Additionally, I don’t think
    we understood the scope of training, not only how to push the buttons, but how
    do I teach someone ERP and how to use it from start to finish. Moving people
    from a stand-alone task orientation to a fully integrated process orientation. The
    diversity of firm expertise in sites around the globe added to the complexity of
    this task.”
                                    VP - Information Systems, Molex Corporation
Quotes from the Field
• What problems did you experience that you didn’t initially anticipate
  about the implementation?

• “Some of the problems were getting around traditional ways of
  thinking versus complete supply chain . . . what I call ‘dust to dust’.
  The ERP system is a multifaceted, multifunctional system, so the
  people working with the system on a daily basis need to be multi-
  skilled to ensure their decisions and data input reflect a total supply
  chain perspective, in terms of both costs and functionality.”


                          Director Global Transportation, Amway Corporation
Quotes from the Field
•   Are there benefits the ERP system provided that you didn’t expect? If
    so, what were they?


•   “We, like everyone, did not fully anticipate the explosion of e-commerce, but
    having a single system platform has substantially helped our ability to
    implement e-commerce applications. You have all your data in one spot, you
    have one set of interfaces to write, and you aren’t dealing with 20 different
    legacy systems. We think the ERP system will allow us to expand into the e-
    commerce area more quickly. Additionally, we have been able to create a
    quality notification system that gives us ability to see returns and problems from
    customers anywhere in the world. We have been able to centralize that within
    our customer service and field sales groups. Our ability to fully integrate that
    within our workflow has been much easier given our single system ERP
    application.”
                                    VP - Information Systems, Molex Corporation
Quotes from the Field
• Are there benefits the ERP system provided that you didn’t expect?
  If so, what were they?

• “The system allows us to make decisions quicker and to make
  better decisions. With customers being more demanding it was
  imperative that data we provide customers is accurate and our
  responses are fast. We are getting into a ‘click, click, and ship’
  environment. It is no longer JIT, JIT just isn’t good enough. So in a
  ‘click, click, and ship’ environment if you don’t manage effectively
  and efficiently your inventory costs, your distribution costs, and your
  transportation costs will deteriorate your margins. So the ERP
  system allows us to make better short and long term decisions in
  supporting our customers.”
                        Director Global Transportation, Amway Corporation
Quotes from the Field
• What advice would you have for others contemplating an ERP
  implementation?


•   “You have to make sure what your business strategy is and then drive to
    that. I give our executives credit, they had a vision and they stuck with it in
    spite of some rough rides. ERP systems don’t provide everything, they are
    not a panacea. If we had to do it over we probably would have implemented
    some of the system’s data warehousing and reporting functionality earlier in
    the process. We eventually created a ‘site readiness’ review process that
    we should have implemented in the beginning. We also could have
    centralized the management and development of the system faster. Finally,
    management support and the dedication of the firm to provide adequate
    resources are both key to making an implementation successful.”
                               VP - Information Systems, Molex Corporation
Quotes from the Field
• What advice would you have for others contemplating an ERP
  implementation?

•   “All systems are great, but you still need people to perform the functions
    within the systems. The key is the people you have working with these
    systems. These people have to be multi-skilled and multi-talented in
    working with the entire supply chain. It’s just that simple.”




                        Director Global Transportation, Amway Corporation
Future of ERP Systems
• Integration of the entire supply chain
• Integration of ERPs across multiple
  organizations
• Wireless access
• Real-time updates throughout the system
• Outsourcing via ASPs

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Information systems-outsourcingasperp4459

  • 1. Information Systems Outsourcing/ASP/ERP MIS 503 Management Information Systems MBA Program
  • 2. Global Sourcing • The process of deciding where in the world a firm’s activities will be performed and who will perform the activities. – Fundamentally any activities that does not require direct customer contact, extensive local knowledge, or complex interactions can be sourced anywhere
  • 5. Definition of Outsourcing • IS outsourcing is the commissioning of part or all of the IS activities an organization needs, and/or transferring the associated human and other IS resources, to one or more external IS suppliers • IS Offshoring is the commissioning of part or all of the IS activities an organization needs to one or more other countries • IS Insourcing is the sourcing of a business function within the firm (e.g., Kingland Systems)
  • 6. IS Outsourcing • Four Types of Outsourcing Relationships: Support Reliance Alignment Alliance
  • 7. Extent of Substitution by Vendors Outsourcing Grid High Reliance Alliance Support Alignment Low Low High Strategic Impact of IS Applications
  • 8. Outsourcing Decision Variables • Relationships • Division Among Suppliers and Contracts • Management Structure • Operational Structure • Internal Organization of Outsourcing Coordination
  • 9. Backward Vertical Disintegration • Car manufacturer purchasing pre- assembled engines instead of purchasing and assembling the component parts themselves • Decreasing the number of phases a firm performs by commissioning another entity within the production chain to perform those functions
  • 10. Horizontal and Vertical Integration • Diversification - • Specialization - increasing the reducing the number number of products of products and and services services • Differentiation - • Integration - aka ‘disintegration’ - performing a larger decreasing the number of phases in number of the production chain subsequent phases in the production chain
  • 11. What is ASP? • ASP- Application Service Provider – ASPs buy, install, and manage enterprise applications at remote data centers and host them for customers via a broadband connection, usually over the Internet. – User only purchases “use” of application not an installation license – User pays for “use” depending upon the specific arrangement with the ASP
  • 12. ASPs Lee, Huynh, Kwok, and Pi, 2003
  • 13. ASPs Necessary Changes • Enable existing client/server apps with multiuser display technology • Web-enabled applications, adding browser access • Rewrite applications specifically for a rental or ASP model using OO technology • Add business-to-business technology such as XML, Enterprise Javabeans
  • 14. App Provider Concerns • “The delivery model is only as strong as the service-level agreement for each component, they all have to work in harmony.” Jeff Anderson, Vice President Strategic Development, Sprint Business • Is there a need for 99.9999% uptime? • The cost of going from 99.5% to 99.9999% can be tremendous!
  • 15. Determinants of Competitive Advantage Michael Porter • Threat of New Entrants • Intensity of Rivalry Among Direct Rivals Degree of Concentration Rate of Industry Growth Lack of Switching Costs • Pressure of Substitute Products • Bargaining Power of Buyers • Bargaining Power of Suppliers
  • 16. Porter’s Competitive Forces Model: How the Internet Influences Industry Structure
  • 17. “The Death of Competition” James F. Moore • “Business Ecosystem. An economic community supported by a foundation of interacting organizations and individuals. • The economic community produces goods and services of value to customers, who are themselves members of the ecosystem.” • “Members include suppliers, competitors, and other stakeholders.”
  • 18. “The Death of Competition” James F. Moore “Over time, they coevolve their capabilities and roles, and tend to align themselves with the directions set by one or more central companies. Those companies holding leadership roles may change over time, but the function of ecosystem leader is valued by the community because it enables members to move toward shared visions to align their investments, and to find mutually supportive roles.”
  • 19. Scope of Strategic Scope of Strategic Management Core Products and Services Extended Enterprise Coevolving Ecosystem Management Concept of Business A Portfolio of Transactional Managed system of Coevolving, symbiotic, Relationships and Long-term preferred relationships self-reinforcing system of customer and Supplier strategic contributions Relationships Measurement of Products and Processes Organizational Investment in innovation Improvement interactions, extended by members of the processes community Focus of Continual Reduction in product defects; Rate of progress on Rate of progress on Improvement reduction in product improving products creating end-to-end total deviations and processes experiences of dramatic value Most Important Contracts Product specs, process specs, Letters of agreement Community governance Governing the Relationship TQM standards among key systems, quasi-democratic organizations mechanisms Alignment of the Intentions Alignment on the importance Alignment of the Alignment of the of Key Parties of consistency of parties strategic community around a customer/supplier direction and shared vision of a desired satisfaction and performance investments future, and the road map and key contributions required
  • 20. Challenges Across Stages of Ecosytem Development Stage of Overall Cooperative Challenges Competitive Challenges Ecosystem Leadership Development Challenges Pioneering Value Cooperate with Protect your ideas form Customers/Suppliers to other who might be define and provide new working toward defining value where none similar offers previously existed Expansion Critical Mass Cooperate with Defeat alternative Customers/Suppliers to implemenations; ensure increase supply and achieve your approach as market market penetration standard Authority Lead Create a vision of the future Maintain strong bargaining Coevolution that encourages cooperation power in relation to other in to improve the ecosystem the ecosystem Renewal Continuous Cooperate with innovators Maintain high entry barriers Performance to bring new ideas to the and switching costs to buy Improvement existing ecosystem time to evolve your offers
  • 21. What is ERP? • Continuation of MRP development • Connects legacy applications, critical business systems and custom applications within a single set of software modules. • Runs on client-server networks • Generally has multi-site management capabilities • Involves migrating from an internally developed & supported legacy system to commercially packaged systems
  • 22. ERP Systems • Integration of all business areas of company -Manufacturing -Distribution -Human Resources -Finance
  • 23. Functions of ERP • Product Planning • Purchasing • Inventory Management • Order Processing and Order Tracking • Customer Service • Financials • Human Resources • Supply Chain Management
  • 24. Potential Benefits of ERP • Cost Savings • More Efficient Sharing of Information • Increased Customer Responsiveness • Supporting decision making through access to consolidated data/information • Transparency across the entire organization • Integration of all standard business process (human resources, financials, operation)
  • 25. Potential Benefits of ERP: Cost Savings • Reduced Data Entry • Reduction of Process Duplication • Centralized Data Yields – Better Data Integrity – Lower Data Redundancy • System Training Synergy and Simplification
  • 26. Potential Benefits of ERP: Information Sharing • Simultaneous information processing facilitates cycle time reductions • Streamlined Budgeting • Information Inventories Replace Physical Inventories
  • 27. Potential Benefits of ERP: Customer Responsiveness • Integrated data provides more accurate and more timely information for customer queries • Problem resolution is expedited and service levels are increased
  • 28. Potential Disadvantages of ERP • ERPs can be expensive to install and maintain • ERPs are occasionally too rigid and difficult to adapt to an organization’s workflow and business processes • ERPs can be difficult to use • ERPs are integrated systems, so a problem in one module or department will affect all the other users
  • 29. ERP Implementation Requirements • Alignment with firm’s strategic plan • Top management support • Process re-engineering prior to software installation • Adequate employee training is needed • Needs to be developed as an “Enterprise-wide” solution • Abundant testing is needed prior to conversion
  • 30. ERP Venders • Epicor • Exact Software • Lawson Software • Microsoft Business Division • NetSuite Inc. • Oracle Applications • The Sage Group • SAP • SSA Global Technologies • QAD
  • 31. Quotes from the Field What was your firm’s primary objective in implementing an ERP system? • “Our major focus was on our total supply chain costs. We wanted to drive down the cost of our inventories and improve our customer service. It was our belief that an integrated information system could provide the functionality required to accomplish this goal.” Director Global Transportation, Amway Corporation
  • 32. Quotes from the Field • What problems did you experience that you didn’t initially anticipate about the implementation? • “Our first objective was to standardize our processes, leverage that standardization and provide that global set of information across all modules. We wanted a fully integrated manufacturing, financial, as well as sales and marketing system. We phased in a full scope of modules, by location, over a 4 year period. This required complete replacement of legacy systems at each location over 6 to 9 months. We probably underestimated the need and effort required to ensure the cleanliness of data. The information driving your ERP system today demands accurate data from the start. Additionally, I don’t think we understood the scope of training, not only how to push the buttons, but how do I teach someone ERP and how to use it from start to finish. Moving people from a stand-alone task orientation to a fully integrated process orientation. The diversity of firm expertise in sites around the globe added to the complexity of this task.” VP - Information Systems, Molex Corporation
  • 33. Quotes from the Field • What problems did you experience that you didn’t initially anticipate about the implementation? • “Some of the problems were getting around traditional ways of thinking versus complete supply chain . . . what I call ‘dust to dust’. The ERP system is a multifaceted, multifunctional system, so the people working with the system on a daily basis need to be multi- skilled to ensure their decisions and data input reflect a total supply chain perspective, in terms of both costs and functionality.” Director Global Transportation, Amway Corporation
  • 34. Quotes from the Field • Are there benefits the ERP system provided that you didn’t expect? If so, what were they? • “We, like everyone, did not fully anticipate the explosion of e-commerce, but having a single system platform has substantially helped our ability to implement e-commerce applications. You have all your data in one spot, you have one set of interfaces to write, and you aren’t dealing with 20 different legacy systems. We think the ERP system will allow us to expand into the e- commerce area more quickly. Additionally, we have been able to create a quality notification system that gives us ability to see returns and problems from customers anywhere in the world. We have been able to centralize that within our customer service and field sales groups. Our ability to fully integrate that within our workflow has been much easier given our single system ERP application.” VP - Information Systems, Molex Corporation
  • 35. Quotes from the Field • Are there benefits the ERP system provided that you didn’t expect? If so, what were they? • “The system allows us to make decisions quicker and to make better decisions. With customers being more demanding it was imperative that data we provide customers is accurate and our responses are fast. We are getting into a ‘click, click, and ship’ environment. It is no longer JIT, JIT just isn’t good enough. So in a ‘click, click, and ship’ environment if you don’t manage effectively and efficiently your inventory costs, your distribution costs, and your transportation costs will deteriorate your margins. So the ERP system allows us to make better short and long term decisions in supporting our customers.” Director Global Transportation, Amway Corporation
  • 36. Quotes from the Field • What advice would you have for others contemplating an ERP implementation? • “You have to make sure what your business strategy is and then drive to that. I give our executives credit, they had a vision and they stuck with it in spite of some rough rides. ERP systems don’t provide everything, they are not a panacea. If we had to do it over we probably would have implemented some of the system’s data warehousing and reporting functionality earlier in the process. We eventually created a ‘site readiness’ review process that we should have implemented in the beginning. We also could have centralized the management and development of the system faster. Finally, management support and the dedication of the firm to provide adequate resources are both key to making an implementation successful.” VP - Information Systems, Molex Corporation
  • 37. Quotes from the Field • What advice would you have for others contemplating an ERP implementation? • “All systems are great, but you still need people to perform the functions within the systems. The key is the people you have working with these systems. These people have to be multi-skilled and multi-talented in working with the entire supply chain. It’s just that simple.” Director Global Transportation, Amway Corporation
  • 38. Future of ERP Systems • Integration of the entire supply chain • Integration of ERPs across multiple organizations • Wireless access • Real-time updates throughout the system • Outsourcing via ASPs

Editor's Notes