Initial branding for ‘the calm’
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The document discusses the initial branding process for "The Calm" media project. The creator used Photoshop to design the graphics and logos. The first logo was too simple so a second logo was made using the fonts "Broken Detroit" and "True Lies". To conceptualize how the logo would look on screen, letterboxing was added. Feedback from the group led to adding a shovel icon to foreshadow events in the story and give the branding more symbolism.
Initial branding for ‘the calm’
- 1. Initial branding for ‘The Calm’
- 2. Software Used • Photoshop was the desktop publishing software I used to create all the graphics for The Calm.
- 3. Initial Logo
- 4. • I started creating the first logo very minimalistic ally just something that I could throw ideas around with but I thought the design was too simple and went back to the drawing board.
- 5. Second Logo
- 6. • I wanted to be a lot more creative with my use of font and typeface so instead of the previous type I used I used a combination of ‘Broken Detroit’ for ‘THE’ and ‘True Lies’ for ‘CALM’ and I felt instantly this was exactly how my group wanted our trailer to be represented.
- 8. • I thought about what the design would look like in terms of cinematography so I included the letterboxing to the image to give a conceptual view of how the logo would look on-screen.
- 9. Refinement
- 10. • My group and I wanted something that was visually stunning as well as something that could be read, we made the addition of the iconography of the shovel foreshadowing the death of our main character and giving an icon and symbol people and associate to when seeing our trailer.