Initial ideas leanne rowbottom
- 1. Leanne Rowbottom, Rosie Reeves, Billy Holmes Initial Ideas? Answer? Explanation? Who I might work with? Billy and Leanne Chosen area to campaign for. Littering Local campaign – how does this place affect the area? It can change peoples opinions on the area and they may not want there children hanging around in a place that is covered in litter. Media Form 1: Briefly outline your campaign ideas – name, slogan, audience, form etc Name: Slogan: Bin It Init Audience: Teenagers & Children Form: Website Media Form 2: Briefly outline your campaign ideas – name, slogan, audience, form etc Name: Slogan: Bin It Init Audience: Teenagers & Children Form: Poster/Leaflets I have decided to work with Billy and Leanne because I believe I can achieve the best mark I can get and as a group we will get the work done. We chose this campaign because in our local area we see a lot of this occur and we want to make a improvement so more people can visit these areas without being at risk of broken bottles or put off by loads of litter. This campaign was chosen because as a group we believe this has a big effect on our town/community and if cleared up may draw more attention towards the town. We chose this slogan because it is understandable towards all viewers and we have adapted ‘slang’ into our campaign to also tell our younger readers that everyone can prevent littering. We also decided to make a webpage because this is modern and the younger viewers will have easier access to our campaign, the webpage will also allow us to vary our ideas and allow us to change things if we feel they can be improved. We are doing posters and leaflets because they are most appealing to teenagers we also believe with a great design people will stop and read them. We will place these in parks and local areas. These will be placed here because a lot of young people visit these areas and this means it is in an accessible area for our audience to reach.
- 2. Leanne Rowbottom, Rosie Reeves, Billy Holmes How these 2 forms are integrated (vital for higher marks) We will link the website and the posters/leaflets by using the same/ similar images using our group logo and slogan and using the same layout on each and we will use clear text and a variety of colours to make our campaign more appealing and we will use simple language to make our campaigns more understandable Intended target audience Teenagers and children Why this campaign suits them. It suits them because kids and teenagers go out Any other ideas or comments to make Make all work appealing, clear & understandable so it will stand out to our target audience We decided to choose teenagers and children because as a group we believe they are affected the most from littering and their opinions can help us decide what to change. Littering affects them because it restricts the locations they are allowed to go to and can limit what they are able to do at the area. We will try to reach these targets because these will bring our grades up and will bring more attention to our work if we can complete these tasks.