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!nnovation flow

    the Science of flowing ideas and
          Inventions into Innovation




                       Shankar MV
                        27 August, Pune
8/29/2009Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   2
Hi, I’m Shankar

• Physicist turned Materials Scientist
• Now Principal Scientist at Dow
  R&D, Pune
• Earlier, GE R&D – 8 Yrs, Materials
  Innovation
• Patented Inventions, New
  Products
• Innovation Facilitator - TRIZ

 Shankar, 27 Aug'09       !nnovation flow at NCL, Pune   3
The Biggest Challenge !




    Spotting an Innovative Idea early is not easy
Shankar, 27 Aug'09          !nnovation flow at NCL, Pune   4
Traditional Idea Screening




             effectively kills most early-stage Ideas
Shankar, 27 Aug'09            !nnovation flow at NCL, Pune   5
An Inclusive Approach :


  INNOVATION




                                                    IDEA




                              Focus on leveraging Ideas
Shankar, 27 Aug'09   !nnovation flow at NCL, Pune          6
The Ideal Situation:




Every Idea becomes an Innovation
 Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   7
How to get from here to there ?




          Grow the Innovative Potential of Ideas
Shankar, 27 Aug'09      !nnovation flow at NCL, Pune   8
The First Step - Think Creatively
        Challenging our view of what’s familiar
              can stretch our Imagination




Cycle Handlebar                                   Bull’s Head
    & Seat                                       Picasso (1943)




                … but to think what nobody
                      has yet thought,
              about that which everybody sees.
                     Erwin Schrodinger
Innovation

                structured

            directed
  Creative Ideas       ≠   Innovation
  defined

Ideas
How to Grow the Innovative Potential of Ideas ?

Innovative product
that wows the User

                     Strategic IP
                      Portfolio
                                         Scale-up
                                         Prototype Alignment
                                       Manufacturing    with
                                                     Innovation
                                                    Opportunity




                                                             The Idea

Shankar, 27 Aug'09         !nnovation flow at NCL, Pune             11
The six faces of an Innovator
            CROSS-POLLINATOR                            ENTREPRENEUR
              Generate New Ideas                        Align the Idea with
                  creatively                             Business goals


STRATEGIST                                                            SOOTHSAYER
Create strategic                                                         Forecast
Patent Potfolio                                                         technology
                                                                         evolution
                                                                          trends



     ALCHEMIST
                                                                    MAGICIAN
     Convert the
                                                                  Reduce cost
   technology 10X
                                                                  down to that
      into user
                                                                     magical
   experience 10X
                                                                  tipping point
                         Innovators Vs Inventors Shankar.M.V                      12
INNOVATION IS

BRINGING AN INSIGHTFUL IDEA

SUCCESSFULLY TO THE MARKET
The Innovator sees many Barriers




Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   14
The Path of Innovation has many Pitfalls




Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   15
!nnovation flow
                                      Flow – The Psychology of Optimal Experience
Challenges                                      Mihaly Csikszentmihalyi


High                  Anxiety
                                                   w            One cannot
                                              F lo              enjoy doing
                      A4             A3                          the same
                                                                thing at the
                                                               same level for
                                                                    long
                      A1             A2     Boredom
Low
                                                                      Skills
                Low                                            High
 Shankar, 27 Aug'09             !nnovation flow at NCL, Pune                   16
!nnovation flow
           Flow is the mental state of operation

           in which the person is fully immersed
                 in what he or she is doing

             by a feeling of energized focus,
                   full involvement, and
          success in the process of the activity.

http://en.wikipedia.org/wiki/Flow_(psychology)

Shankar, 27 Aug'09                           !nnovation flow at NCL, Pune   17
Shankar, 27 Aug'09   !nnovation flow at NCL, Pune   18
Puzzle # 1 - Tree Vs Forest
!nnovation flow




         Shankar, 27 Aug'09           !nnovation flow at NCL, Pune   19
Puzzle # 2 - Knowledge Vs Imagination
!nnovation flow




         Shankar, 27 Aug'09     !nnovation flow at NCL, Pune   20
Puzzle # 3
!nnovation flow       Present Vs Next-gen Technology




         Shankar, 27 Aug'09     !nnovation flow at NCL, Pune   21
How to focus     How to
                                                     How to move
   on the     escape from
                                                      to the next
opportunity ? psychological
                                                       S-Curve ?
                inertia ?

 Shankar, 27 Aug'09   !nnovation flow at NCL, Pune             22
Ten Steps to an Innovative Solution

      #1 Focus Phase

            What is the Present State (A) ?

           What is the Ideal Final State (B) ?
                                                     B

                     A
             What do we need for the Journey
               from A to B?
Shankar, 27 Aug'09        !nnovation flow at NCL, Pune   23
Ten Steps to an Innovative Solution
# 2 Escape & Align Phase

    What prevents me from reaching B?

  What are the Contradictions to be
resolved ?

  Where else similar contradictions
exist ?

  What are the key Ideas used by
other Inventors to resolve such a
contradiction elsewhere ?

Shankar, 27 Aug'09     !nnovation flow at NCL, Pune   24
Ten Steps to an Innovative Solution




# 3 Move Phase

     How to relate those Ideas to my Situation ?

     How will the Problem / Idea evolve with Time ?

     How to Jump to the next-gen Idea ?
Shankar, 27 Aug'09    !nnovation flow at NCL, Pune    25
Mantra for !nnovation flow




    Focus              Escape                         Move
                         &
                        Align
Shankar, 27 Aug'09     !nnovation flow at NCL, Pune          26

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Innovation Flow Shankar - Framework

  • 1. !nnovation flow the Science of flowing ideas and Inventions into Innovation Shankar MV 27 August, Pune
  • 2. 8/29/2009Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 2
  • 3. Hi, I’m Shankar • Physicist turned Materials Scientist • Now Principal Scientist at Dow R&D, Pune • Earlier, GE R&D – 8 Yrs, Materials Innovation • Patented Inventions, New Products • Innovation Facilitator - TRIZ Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 3
  • 4. The Biggest Challenge ! Spotting an Innovative Idea early is not easy Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 4
  • 5. Traditional Idea Screening effectively kills most early-stage Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 5
  • 6. An Inclusive Approach : INNOVATION IDEA Focus on leveraging Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 6
  • 7. The Ideal Situation: Every Idea becomes an Innovation Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 7
  • 8. How to get from here to there ? Grow the Innovative Potential of Ideas Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 8
  • 9. The First Step - Think Creatively Challenging our view of what’s familiar can stretch our Imagination Cycle Handlebar Bull’s Head & Seat Picasso (1943) … but to think what nobody has yet thought, about that which everybody sees. Erwin Schrodinger
  • 10. Innovation structured directed Creative Ideas ≠ Innovation defined Ideas
  • 11. How to Grow the Innovative Potential of Ideas ? Innovative product that wows the User Strategic IP Portfolio Scale-up Prototype Alignment Manufacturing with Innovation Opportunity The Idea Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 11
  • 12. The six faces of an Innovator CROSS-POLLINATOR ENTREPRENEUR Generate New Ideas Align the Idea with creatively Business goals STRATEGIST SOOTHSAYER Create strategic Forecast Patent Potfolio technology evolution trends ALCHEMIST MAGICIAN Convert the Reduce cost technology 10X down to that into user magical experience 10X tipping point Innovators Vs Inventors Shankar.M.V 12
  • 13. INNOVATION IS BRINGING AN INSIGHTFUL IDEA SUCCESSFULLY TO THE MARKET
  • 14. The Innovator sees many Barriers Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 14
  • 15. The Path of Innovation has many Pitfalls Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 15
  • 16. !nnovation flow Flow – The Psychology of Optimal Experience Challenges Mihaly Csikszentmihalyi High Anxiety w One cannot F lo enjoy doing A4 A3 the same thing at the same level for long A1 A2 Boredom Low Skills Low High Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 16
  • 17. !nnovation flow Flow is the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity. http://en.wikipedia.org/wiki/Flow_(psychology) Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 17
  • 18. Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 18
  • 19. Puzzle # 1 - Tree Vs Forest !nnovation flow Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 19
  • 20. Puzzle # 2 - Knowledge Vs Imagination !nnovation flow Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 20
  • 21. Puzzle # 3 !nnovation flow Present Vs Next-gen Technology Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 21
  • 22. How to focus How to How to move on the escape from to the next opportunity ? psychological S-Curve ? inertia ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 22
  • 23. Ten Steps to an Innovative Solution #1 Focus Phase What is the Present State (A) ? What is the Ideal Final State (B) ? B A What do we need for the Journey from A to B? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 23
  • 24. Ten Steps to an Innovative Solution # 2 Escape & Align Phase What prevents me from reaching B? What are the Contradictions to be resolved ? Where else similar contradictions exist ? What are the key Ideas used by other Inventors to resolve such a contradiction elsewhere ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 24
  • 25. Ten Steps to an Innovative Solution # 3 Move Phase How to relate those Ideas to my Situation ? How will the Problem / Idea evolve with Time ? How to Jump to the next-gen Idea ? Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 25
  • 26. Mantra for !nnovation flow Focus Escape Move & Align Shankar, 27 Aug'09 !nnovation flow at NCL, Pune 26