Innovation in the csr context
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Corporate social responsibility (CSR) and innovation can improve business performance and benefit stakeholders. CSR-driven innovation integrates social and environmental concerns into new products and services. When companies engage stakeholders and empower employees to contribute ideas, it can foster a culture of innovation. Examples show how CSR innovation increased employee engagement, market penetration, and goodwill through initiatives like LifeStraw water filters and Google's renewable energy projects. The document provides recommendations for making social commitments part of corporate culture and keeping programs legally compliant to maximize benefits of CSR innovation.
Innovation in the csr context
- 2. Innovation in the CSR Context Dr. Sherif H. Zaki Tehemar BDS/ANBD,MSc,MBA,PhD,CLSSGB,CM,CCSRS CSR Consultant
- 4. The concept whereby businesses integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. Corporate Social Responsibility
- 7. The concept whereby corporations not just to look at profits or dividends when making decisions, but also to consider the immediate and long-term social and environmental consequencesoftheiractivities. Sustainable Development
- 9. “Organizations can gain competitive advantage only by managing effectively for today while simultaneously creating innovationfortomorrow” Tushman&Nadler(1986) Corporate Social Responsibility
- 11. or Innovation
- 14. An innovative process which aims at designing a profitable product or service which, in an innovative and user-oriented way, can prove beneficial to the surrounding environment and society. CSR-driven Innovation
- 15. Chief Innovation Officer (CINO)
- 16. Workforce Power Education Loyalty Productivity SharingValue SharingGoals = Culture of Innovation
- 17. A structured collection and usage of ideas and experience from most of the employees to create radical and incremental changes in behavior, products, processes, services and business models that are valuable to customers,usersandthecompany Employee-driven Innovation
- 18. Areas of Innovation Product design Process design Culture design
- 19. EKOLADAN
- 20. LifeStraw ®
- 21. Nestle
- 22. Google
- 23. Google
- 27. MYC4
- 28. Th!nk Global
- 29. Pressalit Care
- 30. Braskem
- 31. Levi Strauss
- 33. Recommendations 1. Make Environmental/Social Commitment Part of Your CorporateCulture.
- 36. Recommendations 4. In Times of Trouble ... Don't Wait for Community Needs To BecomeCommunityNuisances.
- 37. Recommendations 5. Make Environmental/Societal Groups Your Friends, Not Foes.
- 38. Thank you Dr. Sherif Zaki Tehemar stehemar@hotmail.com