Insanity with Hootsuite
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The document provides an overview of analytics and metrics relevant to social media campaigns, emphasizing the importance of distinguishing between the two. It explains how to read and interpret Hootsuite's analytics, focusing on measuring engagement and results from social media efforts. Additionally, it encourages the use of design tools like Canva for creating campaign visuals and invites students to share their summer experiences using specific hashtags.
Insanity with Hootsuite
- 1. with
- 2. Learning how to understand Analytics and Metrics Walk-through of how to read HootSuite’s Analytics and Metrics Introduction and walk-through of HootSuite’s Campaigns
- 3. First things first – these 2 are NOT the same thing. • Metrics: a standard of measurement that serves as an integral component of accountability (Informart) - How many blog posts and social media posts were put up this week? - What are the results from what we posted? Did we get likes, retweets, event check-ins or mentions? • Analytics: when data is used to answer specific, business-related questions. They are a method of logical analysis. (HiP)
- 6. The total number of posts that have been published on your Instagram accounts The number of people who are following your Instagram accounts The sum of likes and comments received by all your Instagram posts Select which of the 3 social media channel you would like to see Analytics on Select the date range you would like to view Blue: Selected dates Gray: Previous month 48: Total number of posts for that month +18: 30 posts were posted previous month, 18 more posted this month Number signifies number of posts per date
- 7. Gained +13 followers from the month before Gained +140 more comments and likes from last month
- 8. The overall goal of a social media campaign is to increase engagement amongst your followers. Let’s see a sample of a campaign! “A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.” -BigCommerce
- 12. Are you graphic design challenged? No problem! Use Canva.com to help you design your images!
- 13. Adobe Typekit brings thousands of fonts from foundry partners into one beautiful library for subscription or purchase.
- 14. Career and Professional Development wants to know what our Hilltoppers are doing this summer. Whether you have an internship or just graduated with a new job or are travelling abroad, share your experience with us by using #seuaftergraduation or #seusummerinternship.
- 17. NOW START PROMOTING YOUR HASHTAGS AND FILL UP YOUR CAMPAIGN! Career and Professional Development wants to know what our Hilltoppers are doing this summer. Whether you have an internship or just graduated with a new job or are travelling abroad, share your experience with us by using #seuaftergraduation or #seusummerinternship.
- 19. Presented by: Araceli “Sally” Pérez-Ramos, Chair, SoACE Technology Knowledge Group Manager of Communication & Online Programs, St. Edward’s University aracelip@stedwards.edu