Decoding Legal Structures &
    Investment Terms
About The Lawyer
   Mark McLaughlin
   - 10+ years of corporate legal experience
   - Counsels companies on legal formation
     and initial rounds of investment
   - Represented clients in purchase, sale,
     public and private securities issuances
   - Assists clients with daily business issues
     such as employment agreements and
     license agreements
   - Works with Golenbock Eiseman Assor Bell
     & Peskoe LLP and worked with a number
     of New York law firms including Weil
     Gotshal and Reed Smith
                                            2
About The VC
  J. Skyler Fernandes
  - VC @ Centripetal Capital Partners,
    invests $1-3M across industry sectors
  - VC Mentor @ ER Accelerator
  - Entrepreneur - co-founded a number
    of internet startups
  - Leader Of Missing Middle Initiative,
    launched at World Economic Forum
        Connect With
  J. Skyler Fernandes:


                                       3
Disclaimer
This presentation is intended to be used for educational
purposes only and not to replace independent professional
judgment. Statements of fact and opinions expressed are
those of the participants individually and, unless expressly
stated to the contrary, are not the opinion or position of any
company or organization. Inside the Mind of Venture
Capitalist and its speakers do not guarantee the accuracy or
completeness of the information included in this
presentation and accepts no responsibility for any
consequence of its use.




                                                                 4
Choosing A Business Structure
Most Common Entities:
• Sole Proprietors
• Partnerships
• Limited Liability Company (LLC)
• Corporation (Inc.)

Issues to Consider:
• Potential risks and liabilities of your business
• Formalities and expenses involved in establishing and maintaining
   the business structure
• Income tax situation
• Investment needs



                                                                      5
Limited Liability Company (LLC)
                         (VC’s 2nd Choice)
               For the majority of small businesses,
                creating an LLC is the best choice
Protects:
    • Personal assets from debts & liabilities of the business
Requires:
    • Adequate capitalization, observe corporate formalities, create and
      maintain separate bank accounts
LLC Profits Are Not Taxed:
    • Single level of taxation: only at personal level (i.e.
      salary/distributions)
    • Tax benefit of passing losses to investors during early stage
Flexibility:
    • LLCs are incredibly flexible = can make complex (for better/worse)
    • Can be converted into a Corp, before going public (IPO)

                                                                           6
Corporation (Inc)
                            (VC’s 1st Choice)
It Makes Sense To Create A Corporation When…
• You expect to have multiple investors in your business or IPO in future
• You want to provide fringe benefits to owners
• You want to entice or keep key employees by offering stock options and
    stock bonus incentives

Corporations Require…
• formal record keeping and less flexibility in management structure and
   method of distributing profits and losses
• Less flexible, but more straight forward for stock option plans, creating two or
  more classes of stock (Common, Preferred), transferability of equity, etc.

“C” corporation profits are taxed
• Double taxation: the business and your salary/distributions
• Tax gains / losses held within company, not passed through to investors

“S” corporation tax benefits
• Shareholder may pay less self-employment tax than an LLC member with
   similar income                                                                7
Securities Regulation / Capital Raise
• Non-Accredited Investor (Ex. Friends/Family)

• Accredited Investors (Ex. Friends/Family/Angels)
  – A net worth of $1M+, not including primary residence
  – Made $200,000+ last two years ($300,000 with
    spouse) and expect to make same amount this year
  – A general partner, executive officer, director or a
    related combination for the issuer of a security

• Qualified investor (Super Angels/VCs)
  – Qualified investors are individuals, trust accounts or
    institutional funds with at least $5 million to invest


                                                             8
Securities Regulation / Capital Raise
• Investment Banking Fee vs. Referral Fee

• Seed Round (Friends/Family/Angels) (Up to $1M)
   – Equity (Ex. 3M-5M valuation)
   – Convertible Debt w/ Interest
      • @ set share price after period of time
      • Into Series A
      • Discount price into Series A


• Series A (VC’s & Financial Institutions) ($1M+)

• Series B, C, D (Follow on rounds)
                                                    9
Intellectual Property
        Types Of Intellectual Property:

Copyrights /
                  Trade Secrets     Patents
Trademarks




                                              10
Copyright


• Covers original works of authorship fixed in a
  tangible medium
  – Books, dance, movies, music, computer programs
  – Protects expression not ideas

• Term
  – Life of known author plus 70 years
  – Shorter of 95 years from publication or 120 years
    from invention
                                                        11
Trademark


Right created to protect the identification of the source
or affiliation of goods

Covers:
  – Words
  – Symbols
  – Colors
  – Sounds

Term: Potentially unlimited if protected and not abandoned
                                                         12
Trademark
• Strength is in distinctiveness

• Registered with the government

• Use it:
   – Affix it to goods, stationary, documents, etc.

• Indicate that it is a protected mark
   – TM and SM indicate federally registered marks
   – [circle R] not federally registered but still protected mark

• Abandonment
   – Failure to protect as outlined above
   – License the mark alone without other assets
   – License the right to control the mark
                                                                    13
Trade Secret
• Covers: Proprietary information
   ­   Customer lists
   ­   Training methods
   ­   Business strategy
   ­   Formula for Coke and Pepsi

• Property of the business

• Subject to confidentiality protections

• Not registered or filed

• Proprietary (not in the legal sense) can also be…
   – Team / Individuals (There is only one of YOU!)
   – Experience (Unique insight)
   – Network (Able to reach /execute where others cannot)
                                                            14
Patent
•   Covers
     – Non-obvious new and useful inventions
     – Description, drawings and claims

•   Comprises exclusive rights - Make, sell or offer those inventions

•   Term - 20 years from filing a patent

•   Process can be long and expensive - Consult IP attorney

•   Design - Visual (non-functional) features of manufactured goods

•   Utility - Protects process, machine, manufacture, or composition

•   Non-provisional - Establishes filing date and begins examination

•   Provisional - Only establishes filing date and expires after one year

                                                                        15
Patent
• Preparing Patent Application
• Filing Application
   – Secure filing date, claimed invention is officially “patent pending.”
   – Filing fees may be in the range of $500-$1,000

• Prosecuting Your Patent Application
   – Assigned patent examiner to review, searching relevant prior art,
     make any objections and rejections of claims
   – Lengthy/Expensive process

• Allowance / Issuance
   – Utility: $1,510, Design: $860 (Half price for small entities)

• Maintenance
   – Maintenance fees 3.5 ($980), 7.5 ($2,480) and 11.5 ($4,110) years
   – Half price for small entities
                                                                        16
Intellectual Property – Tips
Protect brand by staking out Online / Social Media Real Estate:




                       Web URLs

                                                                  17
Valuation
•   Valuation Should Be Reasonable
     – Not to high too, not too low (Build value)
     – Investors ultimately determines valuations NOT Entrepreneurs
     – 2-3+ rounds before exit, don’t want to do a down round

•   Size of Capital Rounds
     – Too much capital is just as bad as not enough capital (Dilution)

•   Terms of current round is built on results from previous round

•   If company doesn’t meet expectations
      – Next round investors will require higher return and more rights


                                                                          18
Equity
•   Common Shares
    – Indicates ownership of a company
    – Right to company’s assets AFTER company pays debt & preferred shares


•   Preferred Shares (Special rights)
    –   Liquidation Pref, 1x, 2x, 3x principal capital invested (prior to common)
    –   Warrant Coverage (Cash/Cashless  Preferred or Common shares)
    –   Anti-dilution (Weighted Average, Full Ratchet, Not price based)
    –   Blocking rights (Company sale, equity financings) / Demand Sale or IPO
    –   Rights to invest on a pro rata basis in future equity financings
    –   Information & inspection
    –   Voting: Rights to approve certain corporate actions / Board Members

•   Participating / Convertible Preferred Shares
    – Special Rights & Voting
    – Dividends: Rights to payment prior to Common (% of Investment)
    – Converts to common stock (Double Dipping)                                19
Waterfall




              Dividends +
               Preferred
             Converted To
               Common

               Preferred,
            Liquidation Pref
                 1x-2x



                         20
Waterfall
                                                  Exit Value $      90,000,000                     $    14,250,000


Date Preferred Return           Invested   Liquidation Pref   Preferred Return                    Preferred Return
2005 Series B - Venture Fund   $ 5,000,000        2x           $     10,000,000                    $     10,000,000
     Series B Dividends                                        $      1,000,000                    $      1,000,000
2003 Series A - Venture Fund   $ 2,500,000         1x          $      2,500,000                    $      2,500,000
     Series A Dividends                                        $        250,000                    $        250,000
2002 Founders Shares           $   500,000         1x          $        500,000                    $        500,000
     Total Preferred Return                                    $     14,250,000                    $     14,250,000

       Remaining Cash                                         $     75,750,000                     $     X      -

       Common Return             Invested      Ownership      Common Return Total Return  Multiple Common Return
2002   Investor A              $    500,000          5.00%    $    3,787,500 $ 3,787,500    7.6x              -
2002   Investor B              $    500,000          5.00%    $    3,787,500 $ 3,787,500    7.6x              -
2002   Investpr C              $    500,000          5.00%    $    3,787,500 $ 3,787,500    7.6x              -
2002   Investpr D              $    500,000          5.00%    $    3,787,500 $ 3,787,500    7.6x              -
2002   Investor E              $    500,000          5.00%    $    3,787,500 $ 3,787,500    7.6x              -
2003   Venture Fund A          $ 2,500,000          30.00%    $   22,725,000 $ 25,475,000  10.2x              -
2005   Venture Fund B          $ 5,000,000          20.00%    $   15,150,000 $ 26,150,000   5.2x              -
2002   Founders                $    500,000         25.00%    $   18,937,500 $ 19,437,500  38.9x              -
       Total Common Return     $ 10,500,000        100.00%    $   75,750,000 $ 90,000,000          $          -




                                                                                                                    21
Dividends
• Accruing Dividends for first 1-2yrs (early stage companies)

• PIK = Paid-In-Kind (via stock), when unable to pay cash

• Carrot (cash) & Stick (dilution)

• Cash along the way vs. just as the end




                                                            22
Key Terms for Founders / Employees/Advisors
•   Founders (Uneven ownership is best)
•   Employees (Salary + equity)
•   Advisors (0.25%-1%, with milestones that lead to revenue or capital)

•   Vesting, single-trigger, 4yrs, termination clause

•   Deferred salary with interest, catch up upon exit (above common
    upon liquidation)

•   Upon Hitting Milestones
     – Additional Options / Warrants (Adding shares)
     – Clawbacks (Reducing / Transferring shares)


•   Employee Bonus Pools
     – Created before or after investment rounds
                                                                      23
Exits
Liquidation: the exit strategy
  – IPO
  – Strategic Sale (Competitor / Partner)
  – Financial Buyer (PE - Strong cash flows)
  – Merger
  – Management Buyout




                                               24

More Related Content

PPT
Introduction to Venture Capital
PPTX
Inside The Mind Of The Venture Capitalist: An Introduction to Venture Capital
PPT
Seed Funding Your Startup
PDF
Fundraising for startups
PPTX
Incorporation, Cap Tables and other Startup Legal Issues
PPT
How Venture Capitalist (VC) Firms Screen Deals
PPTX
Venture Capital: An Entrepreneur's Manual
PPT
Starting Up:Introduction to venture Capital: by Anand Lunia
Introduction to Venture Capital
Inside The Mind Of The Venture Capitalist: An Introduction to Venture Capital
Seed Funding Your Startup
Fundraising for startups
Incorporation, Cap Tables and other Startup Legal Issues
How Venture Capitalist (VC) Firms Screen Deals
Venture Capital: An Entrepreneur's Manual
Starting Up:Introduction to venture Capital: by Anand Lunia

What's hot (20)

PPT
Vc Intro Seedfund Iimc
PPT
Introduction To Venture Capital 9229 (5)
PPTX
Venture Fast Track - Funding Strategies
PDF
MEDICI FIRMA VENTURE
PDF
Funding Options
PPTX
Russ Wilcox, Backers - Hacking IAP 2012
PPT
Start Up Finance
PPTX
Exit strategy planning ppt 6 6 11
PPTX
Early Stage Startup Valuation
PPT
Scott droney - financing start-up and growth
PPTX
Screening Venture Opportunities 2010
PPTX
AIME Workshop, Shanti Mohan, Delhi
PDF
Startup Finances
PDF
Valuation for Start-ups
PPT
New Ventures BC Dialling for Dollars 20080528
PPTX
Venture Fast Track - Company Valuation and Metrics - top down or bottom up?
PDF
Startup Valuation: from early to mature stages
PDF
Startcelerate workshop startup investing and valuation
PDF
Chartered Investor Designation Teaser
PDF
Pre-Money Valuation: How to Calculate It
Vc Intro Seedfund Iimc
Introduction To Venture Capital 9229 (5)
Venture Fast Track - Funding Strategies
MEDICI FIRMA VENTURE
Funding Options
Russ Wilcox, Backers - Hacking IAP 2012
Start Up Finance
Exit strategy planning ppt 6 6 11
Early Stage Startup Valuation
Scott droney - financing start-up and growth
Screening Venture Opportunities 2010
AIME Workshop, Shanti Mohan, Delhi
Startup Finances
Valuation for Start-ups
New Ventures BC Dialling for Dollars 20080528
Venture Fast Track - Company Valuation and Metrics - top down or bottom up?
Startup Valuation: from early to mature stages
Startcelerate workshop startup investing and valuation
Chartered Investor Designation Teaser
Pre-Money Valuation: How to Calculate It
Ad

Viewers also liked (20)

PPTX
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
PPTX
Africa on the Rise - The Evolution of Innovation on the Continent
PPTX
The Venture Capital Process
DOCX
The Best Company Pitch Evaluation Sheet
PPT
Wealthfront Equity Plan
PDF
Sequoia Capital Pitch Deck Template
RTF
Analisis Pengaruh Rasio Keuangan terhadap Return Saham
PPTX
Benua afrika
PDF
Eversheds SHINE - Doing business in Africa webinar
DOCX
pemberantasan korupsi di korea
PDF
Startup Guide: Chicago
PDF
ANALISIS PENGARUH RETURN ON ASSETS, DEBT TO ASSETS RATIO, RETURN ON EQUITY, D...
PPTX
Top 10 Lies Entrepreneurs Tell Investors
DOC
Presentation Evaluation Form v1.0
PDF
Pitch Deck for Rockhealth
PDF
WeGreek Pitch Deck
PDF
My Body Shots PR Deck
PDF
Pitch Deck Template for startups
PDF
Buku SPSS (Statistika)
PPTX
Bidzuku Pitch Deck
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
Africa on the Rise - The Evolution of Innovation on the Continent
The Venture Capital Process
The Best Company Pitch Evaluation Sheet
Wealthfront Equity Plan
Sequoia Capital Pitch Deck Template
Analisis Pengaruh Rasio Keuangan terhadap Return Saham
Benua afrika
Eversheds SHINE - Doing business in Africa webinar
pemberantasan korupsi di korea
Startup Guide: Chicago
ANALISIS PENGARUH RETURN ON ASSETS, DEBT TO ASSETS RATIO, RETURN ON EQUITY, D...
Top 10 Lies Entrepreneurs Tell Investors
Presentation Evaluation Form v1.0
Pitch Deck for Rockhealth
WeGreek Pitch Deck
My Body Shots PR Deck
Pitch Deck Template for startups
Buku SPSS (Statistika)
Bidzuku Pitch Deck
Ad

Similar to Inside The Mind Of The Venture Capitalist: Decoding Legal Structures & Investment Terms (20)

PPTX
A Step By Step Guide To Growing A Technology Business The Legal Aspects O...
PPTX
Legal formation and intellectual capital
PDF
Lean IP
PDF
Start-Up Basics for Artistic Entrepreneurs
PPT
Kendall College Presesntation
PDF
Cover your assets got startup meetup 25 jun2015
DOCX
TitleABC123 Version X1Job Choice ScenarioPSY215 Ve.docx
PDF
Class 9: Introduction to web technology entrepreneurship
PPT
Refresh Miami Start Up 101
PPT
Startup 101 Legal Issues - RefreshMiami
PPT
Choice Of Entity
PDF
Basic legal principles in relation to startups
PDF
Startup Law - DCU Ryan Academy Propeller
PDF
Advising Entrepreneurs and Startups
PDF
Turning an Idea or Product Into a Business
PDF
Intellectual Property Strategy - Drive Oregon Event - February 2014
PDF
IP Funding Strategy, February 2014
PPT
Duke One Day Startup Presentation
PPT
Wilmer Hale At Highland Capital Partners 7 10 07
PPT
Lecture 8 resources and financing 120411
A Step By Step Guide To Growing A Technology Business The Legal Aspects O...
Legal formation and intellectual capital
Lean IP
Start-Up Basics for Artistic Entrepreneurs
Kendall College Presesntation
Cover your assets got startup meetup 25 jun2015
TitleABC123 Version X1Job Choice ScenarioPSY215 Ve.docx
Class 9: Introduction to web technology entrepreneurship
Refresh Miami Start Up 101
Startup 101 Legal Issues - RefreshMiami
Choice Of Entity
Basic legal principles in relation to startups
Startup Law - DCU Ryan Academy Propeller
Advising Entrepreneurs and Startups
Turning an Idea or Product Into a Business
Intellectual Property Strategy - Drive Oregon Event - February 2014
IP Funding Strategy, February 2014
Duke One Day Startup Presentation
Wilmer Hale At Highland Capital Partners 7 10 07
Lecture 8 resources and financing 120411

Recently uploaded (20)

PDF
Lundin Gold Corporate Presentation August 2025
PPTX
Research Writing in Bioiinformatics.pptx
PPTX
ANALYZE MARKET DEMAND, MARKET SUPPLY AND MARKET.pptx
DOCX
Final. 150 minutes exercise agrumentative Essay
PPTX
Machine Learning (ML) is a branch of Artificial Intelligence (AI)
PDF
Chapterrrrrrrrrrrrrrrrrrrrrrrrr 2_AP.pdf
PDF
NewBase 22 August 2025 Energy News issue - 1818 by Khaled Al Awadi_compresse...
PPTX
Corporate Governance and Financial Decision-Making in Consumer Goods.pptx
PDF
Management Accounting Information for Decision-Making and Strategy Execution ...
PPTX
Very useful ppt for your banking assignments Banking.pptx
PPT
Relevant Information & Alternative Choice Decisions
PPT
Managerial Accounting Chap 1. Guide to managerial accounting
PDF
USS pension Report and Accounts 2025.pdf
PDF
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
PPTX
Integrated Digital Marketing and Supply Chain Model for.pptx
PPTX
Risk Based Audit - Key to managhe the bussines & Creating the value
PDF
Best Accounting Outsourcing Companies in The USA
PDF
International Financial Management, 9th Edition, Cheol Eun, Bruce Resnick Tuu...
PPTX
PROFITS AND GAINS OF BUSINESS OR PROFESSION 2024.pptx
PDF
Modern Advanced Accounting in Canada, 9th Edition by Darrell Herauf, Murray H...
Lundin Gold Corporate Presentation August 2025
Research Writing in Bioiinformatics.pptx
ANALYZE MARKET DEMAND, MARKET SUPPLY AND MARKET.pptx
Final. 150 minutes exercise agrumentative Essay
Machine Learning (ML) is a branch of Artificial Intelligence (AI)
Chapterrrrrrrrrrrrrrrrrrrrrrrrr 2_AP.pdf
NewBase 22 August 2025 Energy News issue - 1818 by Khaled Al Awadi_compresse...
Corporate Governance and Financial Decision-Making in Consumer Goods.pptx
Management Accounting Information for Decision-Making and Strategy Execution ...
Very useful ppt for your banking assignments Banking.pptx
Relevant Information & Alternative Choice Decisions
Managerial Accounting Chap 1. Guide to managerial accounting
USS pension Report and Accounts 2025.pdf
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
Integrated Digital Marketing and Supply Chain Model for.pptx
Risk Based Audit - Key to managhe the bussines & Creating the value
Best Accounting Outsourcing Companies in The USA
International Financial Management, 9th Edition, Cheol Eun, Bruce Resnick Tuu...
PROFITS AND GAINS OF BUSINESS OR PROFESSION 2024.pptx
Modern Advanced Accounting in Canada, 9th Edition by Darrell Herauf, Murray H...

Inside The Mind Of The Venture Capitalist: Decoding Legal Structures & Investment Terms

  • 1. Decoding Legal Structures & Investment Terms
  • 2. About The Lawyer Mark McLaughlin - 10+ years of corporate legal experience - Counsels companies on legal formation and initial rounds of investment - Represented clients in purchase, sale, public and private securities issuances - Assists clients with daily business issues such as employment agreements and license agreements - Works with Golenbock Eiseman Assor Bell & Peskoe LLP and worked with a number of New York law firms including Weil Gotshal and Reed Smith 2
  • 3. About The VC J. Skyler Fernandes - VC @ Centripetal Capital Partners, invests $1-3M across industry sectors - VC Mentor @ ER Accelerator - Entrepreneur - co-founded a number of internet startups - Leader Of Missing Middle Initiative, launched at World Economic Forum Connect With J. Skyler Fernandes: 3
  • 4. Disclaimer This presentation is intended to be used for educational purposes only and not to replace independent professional judgment. Statements of fact and opinions expressed are those of the participants individually and, unless expressly stated to the contrary, are not the opinion or position of any company or organization. Inside the Mind of Venture Capitalist and its speakers do not guarantee the accuracy or completeness of the information included in this presentation and accepts no responsibility for any consequence of its use. 4
  • 5. Choosing A Business Structure Most Common Entities: • Sole Proprietors • Partnerships • Limited Liability Company (LLC) • Corporation (Inc.) Issues to Consider: • Potential risks and liabilities of your business • Formalities and expenses involved in establishing and maintaining the business structure • Income tax situation • Investment needs 5
  • 6. Limited Liability Company (LLC) (VC’s 2nd Choice) For the majority of small businesses, creating an LLC is the best choice Protects: • Personal assets from debts & liabilities of the business Requires: • Adequate capitalization, observe corporate formalities, create and maintain separate bank accounts LLC Profits Are Not Taxed: • Single level of taxation: only at personal level (i.e. salary/distributions) • Tax benefit of passing losses to investors during early stage Flexibility: • LLCs are incredibly flexible = can make complex (for better/worse) • Can be converted into a Corp, before going public (IPO) 6
  • 7. Corporation (Inc) (VC’s 1st Choice) It Makes Sense To Create A Corporation When… • You expect to have multiple investors in your business or IPO in future • You want to provide fringe benefits to owners • You want to entice or keep key employees by offering stock options and stock bonus incentives Corporations Require… • formal record keeping and less flexibility in management structure and method of distributing profits and losses • Less flexible, but more straight forward for stock option plans, creating two or more classes of stock (Common, Preferred), transferability of equity, etc. “C” corporation profits are taxed • Double taxation: the business and your salary/distributions • Tax gains / losses held within company, not passed through to investors “S” corporation tax benefits • Shareholder may pay less self-employment tax than an LLC member with similar income 7
  • 8. Securities Regulation / Capital Raise • Non-Accredited Investor (Ex. Friends/Family) • Accredited Investors (Ex. Friends/Family/Angels) – A net worth of $1M+, not including primary residence – Made $200,000+ last two years ($300,000 with spouse) and expect to make same amount this year – A general partner, executive officer, director or a related combination for the issuer of a security • Qualified investor (Super Angels/VCs) – Qualified investors are individuals, trust accounts or institutional funds with at least $5 million to invest 8
  • 9. Securities Regulation / Capital Raise • Investment Banking Fee vs. Referral Fee • Seed Round (Friends/Family/Angels) (Up to $1M) – Equity (Ex. 3M-5M valuation) – Convertible Debt w/ Interest • @ set share price after period of time • Into Series A • Discount price into Series A • Series A (VC’s & Financial Institutions) ($1M+) • Series B, C, D (Follow on rounds) 9
  • 10. Intellectual Property Types Of Intellectual Property: Copyrights / Trade Secrets Patents Trademarks 10
  • 11. Copyright • Covers original works of authorship fixed in a tangible medium – Books, dance, movies, music, computer programs – Protects expression not ideas • Term – Life of known author plus 70 years – Shorter of 95 years from publication or 120 years from invention 11
  • 12. Trademark Right created to protect the identification of the source or affiliation of goods Covers: – Words – Symbols – Colors – Sounds Term: Potentially unlimited if protected and not abandoned 12
  • 13. Trademark • Strength is in distinctiveness • Registered with the government • Use it: – Affix it to goods, stationary, documents, etc. • Indicate that it is a protected mark – TM and SM indicate federally registered marks – [circle R] not federally registered but still protected mark • Abandonment – Failure to protect as outlined above – License the mark alone without other assets – License the right to control the mark 13
  • 14. Trade Secret • Covers: Proprietary information ­ Customer lists ­ Training methods ­ Business strategy ­ Formula for Coke and Pepsi • Property of the business • Subject to confidentiality protections • Not registered or filed • Proprietary (not in the legal sense) can also be… – Team / Individuals (There is only one of YOU!) – Experience (Unique insight) – Network (Able to reach /execute where others cannot) 14
  • 15. Patent • Covers – Non-obvious new and useful inventions – Description, drawings and claims • Comprises exclusive rights - Make, sell or offer those inventions • Term - 20 years from filing a patent • Process can be long and expensive - Consult IP attorney • Design - Visual (non-functional) features of manufactured goods • Utility - Protects process, machine, manufacture, or composition • Non-provisional - Establishes filing date and begins examination • Provisional - Only establishes filing date and expires after one year 15
  • 16. Patent • Preparing Patent Application • Filing Application – Secure filing date, claimed invention is officially “patent pending.” – Filing fees may be in the range of $500-$1,000 • Prosecuting Your Patent Application – Assigned patent examiner to review, searching relevant prior art, make any objections and rejections of claims – Lengthy/Expensive process • Allowance / Issuance – Utility: $1,510, Design: $860 (Half price for small entities) • Maintenance – Maintenance fees 3.5 ($980), 7.5 ($2,480) and 11.5 ($4,110) years – Half price for small entities 16
  • 17. Intellectual Property – Tips Protect brand by staking out Online / Social Media Real Estate: Web URLs 17
  • 18. Valuation • Valuation Should Be Reasonable – Not to high too, not too low (Build value) – Investors ultimately determines valuations NOT Entrepreneurs – 2-3+ rounds before exit, don’t want to do a down round • Size of Capital Rounds – Too much capital is just as bad as not enough capital (Dilution) • Terms of current round is built on results from previous round • If company doesn’t meet expectations – Next round investors will require higher return and more rights 18
  • 19. Equity • Common Shares – Indicates ownership of a company – Right to company’s assets AFTER company pays debt & preferred shares • Preferred Shares (Special rights) – Liquidation Pref, 1x, 2x, 3x principal capital invested (prior to common) – Warrant Coverage (Cash/Cashless  Preferred or Common shares) – Anti-dilution (Weighted Average, Full Ratchet, Not price based) – Blocking rights (Company sale, equity financings) / Demand Sale or IPO – Rights to invest on a pro rata basis in future equity financings – Information & inspection – Voting: Rights to approve certain corporate actions / Board Members • Participating / Convertible Preferred Shares – Special Rights & Voting – Dividends: Rights to payment prior to Common (% of Investment) – Converts to common stock (Double Dipping) 19
  • 20. Waterfall Dividends + Preferred Converted To Common Preferred, Liquidation Pref 1x-2x 20
  • 21. Waterfall Exit Value $ 90,000,000 $ 14,250,000 Date Preferred Return Invested Liquidation Pref Preferred Return Preferred Return 2005 Series B - Venture Fund $ 5,000,000 2x $ 10,000,000 $ 10,000,000 Series B Dividends $ 1,000,000 $ 1,000,000 2003 Series A - Venture Fund $ 2,500,000 1x $ 2,500,000 $ 2,500,000 Series A Dividends $ 250,000 $ 250,000 2002 Founders Shares $ 500,000 1x $ 500,000 $ 500,000 Total Preferred Return $ 14,250,000 $ 14,250,000 Remaining Cash $ 75,750,000 $ X - Common Return Invested Ownership Common Return Total Return Multiple Common Return 2002 Investor A $ 500,000 5.00% $ 3,787,500 $ 3,787,500 7.6x - 2002 Investor B $ 500,000 5.00% $ 3,787,500 $ 3,787,500 7.6x - 2002 Investpr C $ 500,000 5.00% $ 3,787,500 $ 3,787,500 7.6x - 2002 Investpr D $ 500,000 5.00% $ 3,787,500 $ 3,787,500 7.6x - 2002 Investor E $ 500,000 5.00% $ 3,787,500 $ 3,787,500 7.6x - 2003 Venture Fund A $ 2,500,000 30.00% $ 22,725,000 $ 25,475,000 10.2x - 2005 Venture Fund B $ 5,000,000 20.00% $ 15,150,000 $ 26,150,000 5.2x - 2002 Founders $ 500,000 25.00% $ 18,937,500 $ 19,437,500 38.9x - Total Common Return $ 10,500,000 100.00% $ 75,750,000 $ 90,000,000 $ - 21
  • 22. Dividends • Accruing Dividends for first 1-2yrs (early stage companies) • PIK = Paid-In-Kind (via stock), when unable to pay cash • Carrot (cash) & Stick (dilution) • Cash along the way vs. just as the end 22
  • 23. Key Terms for Founders / Employees/Advisors • Founders (Uneven ownership is best) • Employees (Salary + equity) • Advisors (0.25%-1%, with milestones that lead to revenue or capital) • Vesting, single-trigger, 4yrs, termination clause • Deferred salary with interest, catch up upon exit (above common upon liquidation) • Upon Hitting Milestones – Additional Options / Warrants (Adding shares) – Clawbacks (Reducing / Transferring shares) • Employee Bonus Pools – Created before or after investment rounds 23
  • 24. Exits Liquidation: the exit strategy – IPO – Strategic Sale (Competitor / Partner) – Financial Buyer (PE - Strong cash flows) – Merger – Management Buyout 24