This document outlines the agenda for a sales and marketing conference. It includes presentations on topics such as collaboration between sales and marketing, lead generation, social selling best practices, sales intelligence, using social media, increasing prospect response rates, becoming a better sales executive with sales intelligence, recommended social selling tools, strategies for 21st century sales warriors, the new rules of social CRM, and how to strengthen sales organizations during economic downturns. The presentations will be led by representatives from various companies and cover discussions on techniques, tools, processes and challenges within each topic area.