SlideShare a Scribd company logo
How Collaboration Between
Sales and Marketing Has
Changed the Lead Generation
Game
Your         • Jon Miller
Presenters      – Marketo, Co-Founder and VP of Marketing
• How Collaboration Between Sales and Marketing
Agenda
           Has Changed the Lead Generation Game
Selling More With the Right
Incentives and Sales
Intelligence
Your         • Bill Hu
Presenters      – Manager, Corporate Sales, Xactly
             • Jake Hofwegen
                – VP Global Sales Operations, NetSuite
• Selling More With the Right Incentives and Sales
Agenda
           Intelligence
Social Selling Best
Practices With
InsideView
Your         • Koka Sexton
Presenters      – InsideView, Director Social Strategy
                – @kokasexton
             • Barbara Giamanco
                – Social Centered Selling, EVP Sales
                – @barbaragiamanco
             • Don Otvos
                – Yammer, Manager, Sales Operations
                – @donnyo
             • Dave Vacanti
                – Senior Manager, Cornerstone On Demand
Increasing Lead Quality &
Conversion by Building a
Sales Intelligence Culture
• Ralf VonSosen
Your
Presenters      – InsideView, VP of Marketing
             • Richard Terry-Lloyd
                – Zuora, VP for Emerging Markets
             • Brian Falkner
                – Big Machines, Regional VP – West
             • Paul Jones
                – FranklinCovey Sales Performance Practice, Senior
                  Director, Business Development
Increasing Lead Quality & Conversion by Building a
Agenda   Sales Intelligence Culture

         • Prospecting – Finding the RIGHT person.
             – Richard Terry-Lloyd, Zuora
         • Converting – Having the RIGHT message, at the RIGHT time.
             – Brian Falkner, Big Machines
         • Culture/Methodology – Making it part of the culture.
             – Paul Jones, FranklinCovey


         • Discussion with Question & Answers
How Today’s Marketers
Are Using Social Media
• Joe Lucas
Your
Presenters      – InsideView, Senior Marketing Manager
             • Cynthia Countouris
                – Accolo, VP Marketing
             • Ellen Valentine
                – SilverPop, Evangelist
             • Koka Sexton
                – InsideView, Director Social Strategy
How Today’s Marketers Are Using Social
Agenda
         Media
         • What are they using it for?
         • How are they going about it?
         • What results are they seeing?
         • What are the best practices?

         • Discussion with Question & Answers
So, you have a $500k
Forecast?
Your        • Donal Daly
Presenter      – The TAS Group, Founder and CEO
• So, you have a $500k Forecast?
Agenda   • What are they using it for?
         • How are they going about it?
         • What results are they seeing?
         • What are the best practices?

         • Discussion with Question & Answers
Proven Techniques to
Increase Prospect
Response Rates
Your         • Joanne Black
Presenters      – No More Cold Calling®, Founder
             • Mike Hack
                – InsideView, Account Executive
             • Apryl Hanson
                – Blytheco, Director Customer and Partner Strategy
             • Brett Gabel
                – Symplified, Regional Sales Manager
Discussion   • Proven Techniques to Increase
Topics         Prospect Response Rates
             •   Why referrals are gold
             •   What it takes to adopt referral selling
             •   Leveraging your connections to get to the right people
             •   Using referrals throughout the sales funnel
             •   Linking InsideView and social media for referrals
How Sales Intelligence
Can Make You a Better
Sales Executive
Your         • Larry Reeves
Presenters      – AA-ISP, Chief Operating Officer
             • Brook West
                – Fuze Box, VP Sales
             • Greg Brush
                – InsideView, VP Sales
             • Michael Lodato
                – Network Hardware Resale, SVP Sales & Marketing
Discussion   • How Sales Intelligence Can Make You a
Topics         Better Sales Executive
             •   Top Challenges and Priorities
             •   Using social intelligence
             •   Tools and Technologies
             •   Processes and Methodologies
             •   People and Training


             • Open Q&A
9 Social Selling Tools You
Should Not Go Without
          #IS12
Your         • Greg Brown
Presenters      – Extole, Chief Revenue Officer
                – @gregsbrown
             • Eric Boocock
                – Microsoft, Senior Product Marketing Manager
                – @eboocock
             • Patrick Culp
                – Sprout Social, Director Sales
                – @talk2pculp
Discussion   • Social Selling Tools You Should Not Go
Topics         Without
             •   Tools
             •   Measuring social engagement
             •   Is social media is a time waster?
             •   Benefits of social media
             •   Role of CRM

             • Open Q&A
21st-century Sales Warriors:
Work Smarter, Sell Better and
Win More
Your        • Nicholas Kontopoulos
Presenter      – SAP, Director Global Marketing, CRM LoB Customer
• 21st-century Sales Warriors: Work Smarter, Sell
Agenda
           Better and Win More
The New Rules of Social CRM
Your        • Chuck Coulson
Presenter      – SugarCRM, VP Business Development
• The New Rules of Social CRM
Agenda
         • What are the New Rules?
         • How to compete and win

         • Open Q&A
Why Downturns Break Sales
Orgs (And What To Do About
It)
Your        • Justin Shriber
Presenter      – Oracle, Regional VP, SaaS CRM Sales
• Why Downturns Break Sales Orgs (And What To
Agenda
           Do About It)

More Related Content

PPTX
OpenLounge '14 Session: Informed Marketing with InsideView
PPTX
9 Social Selling Tools You Should NOT Go Without #IS12
PPTX
Selling at the Point of Need
PPTX
Get In the Door with InsideView Connections and Social Media
PPTX
Smart Sales Intelligence: Turning Insights into Action
PDF
InsideView Open Event Presentation
PPTX
How to Boost Brand Conversation on Social Media
PPTX
How to Transform Your Digital Marketing Strategy
OpenLounge '14 Session: Informed Marketing with InsideView
9 Social Selling Tools You Should NOT Go Without #IS12
Selling at the Point of Need
Get In the Door with InsideView Connections and Social Media
Smart Sales Intelligence: Turning Insights into Action
InsideView Open Event Presentation
How to Boost Brand Conversation on Social Media
How to Transform Your Digital Marketing Strategy

What's hot (20)

PDF
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...
PPTX
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration Formula
PDF
Social Selling Breakfast, Stockholm
PPTX
Keep Calm and Create Pipeline
PDF
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS
PDF
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
PDF
B2B content, website, and lead generation programs planning workshop
PDF
Customer Blueprints for Success: Transforming your Sales Organisation - Sales...
PDF
Five Strategies To Increase Event ROI
PPTX
Is Your PPC Agency Wasting Your Budget?
PPTX
Site Audits with SEJ
PPTX
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
PDF
Analytics presentation
PDF
Sales Intelligence - Bringing your CRM Data to Life
PDF
Social Media Drives Sales - Customer 2.0
PPTX
How to Better Align Your Sales and Marketing Teams
PPTX
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
PPTX
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...
PDF
How To Unleash Your Social Marketing Strategy in 2016
PDF
The good the bad the ugly of digital marketing
Social Media Report for JPAC Company Digital Marketing Campaign (April - Nove...
Mark Roberge's Forecast 2015 Keynote: The Sales Acceleration Formula
Social Selling Breakfast, Stockholm
Keep Calm and Create Pipeline
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BAS
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 Event
B2B content, website, and lead generation programs planning workshop
Customer Blueprints for Success: Transforming your Sales Organisation - Sales...
Five Strategies To Increase Event ROI
Is Your PPC Agency Wasting Your Budget?
Site Audits with SEJ
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaigns
Analytics presentation
Sales Intelligence - Bringing your CRM Data to Life
Social Media Drives Sales - Customer 2.0
How to Better Align Your Sales and Marketing Teams
Prove Your Worth: Social Media Measurement, Zontee Hou, Social Fresh Conferen...
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...
How To Unleash Your Social Marketing Strategy in 2016
The good the bad the ugly of digital marketing
Ad

Similar to Insider Summit Breakout Session #IS12 (20)

PPTX
Getting a Competitive Advantage through Social Selling | #scon11 @sugarcon
PPT
InsideView Overview
PDF
Managing your team to higher quotas with social selling
PPT
How to help your Sales with social media to engage with your customers? – Lau...
PDF
Inside view for crmod
PDF
Sales Leader Takeaways
PDF
linkedin-state-of-sales-2016-report
PPTX
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
PDF
Seven Sales Force Development Trends
PDF
Sales Trends in 2015 - Predictions by 14 Industry Experts
PDF
Salestrends 2015
PPTX
5 Secrets to Sales Success
PPTX
Increasing Sales With Social CRM
PDF
Engagement Marketing Technologies Uk
PPT
Sales Intelligence and Social Media
PPTX
Sales and Marketing 3.0: The High Velocity Model
PDF
Pardot + Salesforce: Closing the Gap Between Marketing and Sales
PPTX
2012 insider summit - InsideView
PPTX
How Sales Intelligence Can Make You a Better Sales Executive #IS12
PDF
Sales 2.0 For The Real World
Getting a Competitive Advantage through Social Selling | #scon11 @sugarcon
InsideView Overview
Managing your team to higher quotas with social selling
How to help your Sales with social media to engage with your customers? – Lau...
Inside view for crmod
Sales Leader Takeaways
linkedin-state-of-sales-2016-report
How To Modernize Your Sales Approach To Drive Business Growth in Cyber Security
Seven Sales Force Development Trends
Sales Trends in 2015 - Predictions by 14 Industry Experts
Salestrends 2015
5 Secrets to Sales Success
Increasing Sales With Social CRM
Engagement Marketing Technologies Uk
Sales Intelligence and Social Media
Sales and Marketing 3.0: The High Velocity Model
Pardot + Salesforce: Closing the Gap Between Marketing and Sales
2012 insider summit - InsideView
How Sales Intelligence Can Make You a Better Sales Executive #IS12
Sales 2.0 For The Real World
Ad

More from InsideView (20)

PDF
Go-to-market maturity model
PDF
7 Methods to Get your Sales and Marketing Teams Aligned Infographic
PPTX
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...
PDF
Align Sales & Marketing with Sales Enablement [SiriusDecisions Summit 2017]
PDF
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]
PDF
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...
PPTX
Aligned to Achieve: How to Unite Your Teams into a Single Force for Growth
PDF
How to Align Sales & Marketing - CEB October 2016
PDF
Indian Sales & Marketing Mindset Under the Lens
PPTX
Sponsor Lightning Round - Microsoft
PPTX
Sponsor Lightning Round - Riva
PPTX
Sponsor Lightning Round - Engagio
PPTX
Sponsor Lightning Round - Highspot
PPTX
Sponsor Lightning Round - Marketo
PPTX
InsideView Market Insights in action - InsideView Drive
PPTX
InsideView Sales and Marketing Alignment - InsideView Drive
PDF
InsideView Target
PDF
Top 3 Reasons Sales and Marketing Alignment is Off!
PDF
World Cup Infographic
PDF
Sales and Marketing have moved in Together
Go-to-market maturity model
7 Methods to Get your Sales and Marketing Teams Aligned Infographic
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...
Align Sales & Marketing with Sales Enablement [SiriusDecisions Summit 2017]
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...
Aligned to Achieve: How to Unite Your Teams into a Single Force for Growth
How to Align Sales & Marketing - CEB October 2016
Indian Sales & Marketing Mindset Under the Lens
Sponsor Lightning Round - Microsoft
Sponsor Lightning Round - Riva
Sponsor Lightning Round - Engagio
Sponsor Lightning Round - Highspot
Sponsor Lightning Round - Marketo
InsideView Market Insights in action - InsideView Drive
InsideView Sales and Marketing Alignment - InsideView Drive
InsideView Target
Top 3 Reasons Sales and Marketing Alignment is Off!
World Cup Infographic
Sales and Marketing have moved in Together

Recently uploaded (20)

PDF
How to Get Approval for Business Funding
PDF
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
PDF
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
PDF
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PDF
Module 2 - Modern Supervison Challenges - Student Resource.pdf
PDF
IFRS Notes in your pocket for study all the time
PPTX
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
PPT
Lecture 3344;;,,(,(((((((((((((((((((((((
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
How to Get Funding for Your Trucking Business
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
PDF
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
PDF
Booking.com The Global AI Sentiment Report 2025
PPTX
sales presentation، Training Overview.pptx
PDF
Charisse Litchman: A Maverick Making Neurological Care More Accessible
PDF
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
PDF
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
PDF
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
PDF
Cours de Système d'information about ERP.pdf
How to Get Approval for Business Funding
TyAnn Osborn: A Visionary Leader Shaping Corporate Workforce Dynamics
BsN 7th Sem Course GridNNNNNNNN CCN.pdf
Module 3 - Functions of the Supervisor - Part 1 - Student Resource (1).pdf
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
Module 2 - Modern Supervison Challenges - Student Resource.pdf
IFRS Notes in your pocket for study all the time
svnfcksanfskjcsnvvjknsnvsdscnsncxasxa saccacxsax
Lecture 3344;;,,(,(((((((((((((((((((((((
Deliverable file - Regulatory guideline analysis.pdf
How to Get Funding for Your Trucking Business
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
Family Law: The Role of Communication in Mediation (www.kiu.ac.ug)
Booking.com The Global AI Sentiment Report 2025
sales presentation، Training Overview.pptx
Charisse Litchman: A Maverick Making Neurological Care More Accessible
Nante Industrial Plug Factory: Engineering Quality for Modern Power Applications
NISM Series V-A MFD Workbook v December 2024.khhhjtgvwevoypdnew one must use ...
SIMNET Inc – 2023’s Most Trusted IT Services & Solution Provider
Cours de Système d'information about ERP.pdf

Insider Summit Breakout Session #IS12

  • 1. How Collaboration Between Sales and Marketing Has Changed the Lead Generation Game
  • 2. Your • Jon Miller Presenters – Marketo, Co-Founder and VP of Marketing
  • 3. • How Collaboration Between Sales and Marketing Agenda Has Changed the Lead Generation Game
  • 4. Selling More With the Right Incentives and Sales Intelligence
  • 5. Your • Bill Hu Presenters – Manager, Corporate Sales, Xactly • Jake Hofwegen – VP Global Sales Operations, NetSuite
  • 6. • Selling More With the Right Incentives and Sales Agenda Intelligence
  • 8. Your • Koka Sexton Presenters – InsideView, Director Social Strategy – @kokasexton • Barbara Giamanco – Social Centered Selling, EVP Sales – @barbaragiamanco • Don Otvos – Yammer, Manager, Sales Operations – @donnyo • Dave Vacanti – Senior Manager, Cornerstone On Demand
  • 9. Increasing Lead Quality & Conversion by Building a Sales Intelligence Culture
  • 10. • Ralf VonSosen Your Presenters – InsideView, VP of Marketing • Richard Terry-Lloyd – Zuora, VP for Emerging Markets • Brian Falkner – Big Machines, Regional VP – West • Paul Jones – FranklinCovey Sales Performance Practice, Senior Director, Business Development
  • 11. Increasing Lead Quality & Conversion by Building a Agenda Sales Intelligence Culture • Prospecting – Finding the RIGHT person. – Richard Terry-Lloyd, Zuora • Converting – Having the RIGHT message, at the RIGHT time. – Brian Falkner, Big Machines • Culture/Methodology – Making it part of the culture. – Paul Jones, FranklinCovey • Discussion with Question & Answers
  • 12. How Today’s Marketers Are Using Social Media
  • 13. • Joe Lucas Your Presenters – InsideView, Senior Marketing Manager • Cynthia Countouris – Accolo, VP Marketing • Ellen Valentine – SilverPop, Evangelist • Koka Sexton – InsideView, Director Social Strategy
  • 14. How Today’s Marketers Are Using Social Agenda Media • What are they using it for? • How are they going about it? • What results are they seeing? • What are the best practices? • Discussion with Question & Answers
  • 15. So, you have a $500k Forecast?
  • 16. Your • Donal Daly Presenter – The TAS Group, Founder and CEO
  • 17. • So, you have a $500k Forecast? Agenda • What are they using it for? • How are they going about it? • What results are they seeing? • What are the best practices? • Discussion with Question & Answers
  • 18. Proven Techniques to Increase Prospect Response Rates
  • 19. Your • Joanne Black Presenters – No More Cold Calling®, Founder • Mike Hack – InsideView, Account Executive • Apryl Hanson – Blytheco, Director Customer and Partner Strategy • Brett Gabel – Symplified, Regional Sales Manager
  • 20. Discussion • Proven Techniques to Increase Topics Prospect Response Rates • Why referrals are gold • What it takes to adopt referral selling • Leveraging your connections to get to the right people • Using referrals throughout the sales funnel • Linking InsideView and social media for referrals
  • 21. How Sales Intelligence Can Make You a Better Sales Executive
  • 22. Your • Larry Reeves Presenters – AA-ISP, Chief Operating Officer • Brook West – Fuze Box, VP Sales • Greg Brush – InsideView, VP Sales • Michael Lodato – Network Hardware Resale, SVP Sales & Marketing
  • 23. Discussion • How Sales Intelligence Can Make You a Topics Better Sales Executive • Top Challenges and Priorities • Using social intelligence • Tools and Technologies • Processes and Methodologies • People and Training • Open Q&A
  • 24. 9 Social Selling Tools You Should Not Go Without #IS12
  • 25. Your • Greg Brown Presenters – Extole, Chief Revenue Officer – @gregsbrown • Eric Boocock – Microsoft, Senior Product Marketing Manager – @eboocock • Patrick Culp – Sprout Social, Director Sales – @talk2pculp
  • 26. Discussion • Social Selling Tools You Should Not Go Topics Without • Tools • Measuring social engagement • Is social media is a time waster? • Benefits of social media • Role of CRM • Open Q&A
  • 27. 21st-century Sales Warriors: Work Smarter, Sell Better and Win More
  • 28. Your • Nicholas Kontopoulos Presenter – SAP, Director Global Marketing, CRM LoB Customer
  • 29. • 21st-century Sales Warriors: Work Smarter, Sell Agenda Better and Win More
  • 30. The New Rules of Social CRM
  • 31. Your • Chuck Coulson Presenter – SugarCRM, VP Business Development
  • 32. • The New Rules of Social CRM Agenda • What are the New Rules? • How to compete and win • Open Q&A
  • 33. Why Downturns Break Sales Orgs (And What To Do About It)
  • 34. Your • Justin Shriber Presenter – Oracle, Regional VP, SaaS CRM Sales
  • 35. • Why Downturns Break Sales Orgs (And What To Agenda Do About It)

Editor's Notes

  • #2: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #3: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #4: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #5: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #6: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #7: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #8: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #9: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #10: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #11: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #12: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #14: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #15: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #17: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #18: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #20: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #21: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #23: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #24: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #26: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #27: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #28: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #29: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #30: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #31: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #32: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #33: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #34: Thank you for your interest in InsideView, the leader in social selling. I appreciate the opportunity to give you an overview, followed by a brief demo so you can see InsideView in action.
  • #35: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.
  • #36: Here is our agenda for what we will cover today. Please let me know if this matches your expectations, and if you have a special interest in certain areas.