Insights and marketing automation with sitecore 8
3 likes2,371 views
The document discusses the capabilities and features of Sitecore 8, focusing on insights and marketing automation. Key topics include 360° customer views, experience analytics, personalization of content, and the Federated Experience Manager. It emphasizes optimization techniques such as A/B testing and advanced testing methodologies integrated within content authoring processes.
Insights and marketing automation with sitecore 8
- 1. Insights and marketing automation with Sitecore8 4 november 2014 Thomas Danniau
- 2. Marketing technologylandscape (2011 ~100 companies)
- 3. Marketing technologylandscape (2014 ~950 companies)
- 5. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
- 7. 360°customer view -Experience Database (xDB)
- 8. 360°customer view –Experience Profile
- 10. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession
- 11. Experienceanalytics Dimensions o+ 30 included oEasy to extend (ex. Brand, color, category, access type, …) Segments oFilters based on rules engine (Persona’s) Custom reports oDashboards oAd hoc
- 12. Order Add to wishlist Add to basket Visit website Goal Value Persona’s Value 5 100 15 10 ExperienceAnalytics
- 15. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Topics forthissession
- 16. Experienceoptimization> Simple test preview Testing as part of the authoring process Testing integrated in content editor
- 19. Optimizationin Sitecore8 Optimize everything Simple setup for new testers Advanced testing capabilities Winners and best match Test recommendations Predicted segments Dashboard of alltests
- 20. 360°customer view Sitecoreexperience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
- 21. The PathAnalyzer
- 22. The PathAnalyzer
- 23. The PathAnalyzer
- 26. PathAnalyzer Capabilities Map every online experience Plugged into xDBdata Experience funnels Goal, asset, path-oriented maps Segmentation by goals, conversion Optimization recommendations (Project Skynet)
- 27. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
- 28. Browsingbehavior Shopping behavior Engagement level Geographicdata Demographicdata Technology(campaign) Source Socialinteractions … Personalizationof content basedon … Be Relevant!
- 32. Personalization of content Test & evaluatescenario’s
- 33. Movie time –Personalization and Segmentation
- 34. 360°customer view Experience analytics Experience optimization Path analyzer Personalization of content Federated Experience Manager Q&A Topics forthissession
- 35. Manage and capture information on sites outside of your Sitecore sites Use the Sitecore Page Editor (now called the Experience Editor) to: Perform A/B testing Connect with goals, events and campaigns Add personalization Capture ‘external’ behavior into the Sitecore Experience Database Federated Experience Manager (FXM)
- 36. Federated Experience Manager (FXM)