Instagram Lunch and Learn
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This document provides an overview of Instagram and best practices for using it. It discusses the basics of taking photos, adding filters and hashtags, and sharing posts on Instagram. It also covers navigating Instagram and engagement features. Tips are given for using hashtags, selfies, throwback Thursday posts, and Instagram for business. Third-party apps that can enhance Instagram use are also mentioned.
Instagram Lunch and Learn
- 1. Lindsay Listanski Coldwell Banker Real Estate May 2014
- 2. Storytelling is ALWAYS better with pictures
- 4. Today’s Instagram Lunch and Learn Learn the basics of Instagram Check out some best practices Discover third-party apps to use to enhance Instagram.
- 5. • Launched October 2010 • 200 Million Active Monthly Users o 70% Log In Once a Day • 20 Billion Photos Shared Stats via Take a picture/videoAdd a filter-Share it!
- 6. Sharing Step 1 Take a Picture (or video) Choose picture or video from camera roll Take a Picture Shoot video
- 7. Sharing Step 2 Pick a Filter (or not)
- 8. Sharing Step 3 Don’t forget to include hashtags (more on this later) Write a description You can tag friends (like Facebook)
- 9. Sharing Step 4 Share It!
- 10. #Hashtags What: #Hashtags turn topics/phrases into clickable links Why: Helps people find posts about topics they’re interested in. How: Write # (the number sign) along with a topic or phrase (written as one word) and add it to your post. OK Much Better
- 11. Instagram Video • 15 Seconds • All the features available to Instagram users for photos are also available for videos • Can shoot stop-motion or straight through
- 12. Navigating Instagram Home Take Pic/Vid Engagement Your Profile Search Home: Your News Stream (what you and your friends are posting) Search: Users & Hashtags Take Picture/Video: Shoot or Choose from Camera Roll Engagement: See who “Likes” your content, comments & new follows. Your Profile: Your bio, photos and videos
- 13. “Double Tap” = L O V E
- 14. Some Best Practices • Match your Twitter name to be found easier • Don’t flood your friend’s feeds with multiple pictures in a row (consider a collage) • #TooManyHashtagsAreAnnoying • Show some SELFieControl • Be Social! Give love to get love • Take Vertical Pics to avoid wasted space (IG pics are square)
- 15. But first…let me take a selfie 35 Million Selfies are posted on Instagram…a day
- 16. Do Selfies Belong at Work? Sure they do! They can be a professional yet fun way of showing corporate culture.
- 17. • Have fun with it • Make sure other people are OK with you including them • Use hashtag #TBT and/or #ThrowBackThursday #TBT Throwback Thursday Do Don’t • Don’t post pics from last week…that’s a “#latergram” • Don’t more than one a week…it’s overkill A weekly internet trend that floods Instagram streams with baby pictures, awkward high school photos and trips down memory lane
- 18. #TBT + Business Why Use It? Who/What To Include? • Establishes your legacy • Shows you are fun/cool/creative • Taps into HUGE conversation • Product launch • First Office/CEO • Monumental Moments
- 19. Coldwell Banker on Instagram IG: @ColdwellBanker
- 20. Instafonts Free Add text to photos
- 21. Clip Stitch Free Create a Collage
- 22. InstaSize Share entire photos without cropping
- 23. InstaRepost Repost an Instagram photo you like with ease
- 24. Flipagram Free Create Video Stories from Photos
- 25. Videolicious Free Make a professional looking video from images/video clips